[ LAUGHTER ]

AT THE SAME TIME, AMAZON IS

TESTING SOMETHING CALLED AMAZON

GO.

THIS IS A GROCERY STORE, A REAL

STORE, NOT ONLINE.

YOU DON'T HAVE TO CHECK OUT, YOU

DON'T HAVE TO WAIT IN LINE TO

SHOP.

WHICH I THOUGHT AMAZON ALREADY

HAD A WAY FOR US TO SHOP WITHOUT

WAITING IN LINE, IT WAS CALLED

AMAZON.

[ LAUGHTER ]

BUT THIS IS A MARKET.

THEY OPENED ONE IN SEATTLE.

YOU JUST GATHER YOUR STUFF AND

YOU WALK OUT THE DOOR, YOU GO

HOME.

THEY TRACK WHAT YOU BUY WITH

CAMERAS AND MINIATURE SENSORS.

WHICH THEY SAY IS GREAT FOR

PEOPLE WHO LOVE GROCERY SHOPPING

BUT WISH IT COULD BE MORE LIKE

THE MOVIE "MINORITY REPORT."

IT'S A LITTLE CONFUSING.

AMAZON MADE A VIDEO THAT WALKS

THROUGH THE PROCESS.

IT REALLY IS KIND OF AMAZING.

>> WELCOME TO AMAZON GO.

USE THE AMAZON GO APP TO ENTER.

THEN PUT AWAY YOUR PHONE AND

START SHOPPING.

ANYTHING YOU PICK UP IS

AUTOMATICALLY ADDED TO YOUR

VIRTUAL CART.

AND IF YOU CHANGE YOUR MIND,

JUST PUT IT BACK.

PLEASE DON'T CONSUME THE

PRODUCTS IN THE STORE.

HEY.

HEY!

THAT'S NOT HOW THIS WORKS.

WHEN YOU LEAVE, OUR JUST GO

TECHNOLOGY CHARGES YOUR AMAZON

ACCOUNT AND YOU CAN KEEP GOING.

BUT AGAIN, YOU CAN'T JUST COME

IN HERE AND EAT.

SIR.

YOU HAVE TO PAY FOR THAT.

>> Guillermo: NO HABLO INGLES.

>> NO, GUY, I DIDN'T EAT ANY

CAKE!

>> AMAZON GO -- TO JAIL, BECAUSE

YOU CAN'T BE TRUSTED.

[ CHEERS AND APPLAUSE ]