You can joke around with her. You're flirting with her, and she's pretty helpful.

Siri is unique. And the reason for this is that Siri isn't just voice recognition.

Siri can actually understand language.

She knows how language is modeled and she can apply logic, and this makes her feel far more intelligent and human than anything else.

Now we know from things like ATMs that when machines are as reliable as humans we would rather use machines.

People are using Siri way more than Apple anticipated.

And Siri's learning every day which is making her smarter and smarter.

So if Apple opened Siri to third party developers, there is going to be a flood of new voice enabled applications.

Siri will help you buy things. Make your travel plans. Make phone calls for you.

She'll learn your preferences. Siri is really going to become a personal assistant, the beginning of actual artificial intelligence.

And this is a big deal.

I mean Eric Schmidt from Google claimed to the Senate Subcommittee on Competition Policy the biggest threat to Google is Siri.

Because one day you might stop using Google completely and ask her instead.

So keep an eye on Siri. She's going to turn some heads.