Name: マリオットが世界最大の理由（How Marriott Became The Biggest Hotel In The World, And What’s Next For The Hotel Giant）
Uploaded: 2021-10-29T21:45:52.000Z
Duration: 15 min 10 s
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様態の副詞

With massive job losses, hotel closures and historically low

occupancy, 2020 was the worst year of record for U.S. hotels.

Marriott has been particularly hard hit, recording its first

full-year loss in more than a decade. But the rollout of

vaccines and signs of pent up travel demand has led to a

renewed sense of optimism for the hotel operator.

In the second quarter of 2021, Marriott reported net income of

$422 million compared to a net loss of $234 million a year

Most hotel companies are expecting a strong spurt of

leisure demand this summer, some call it revenge travel; people

who have been putting off their vacations and such. And that has

been to the point where many hotels who cater to those summer

crowds are seeing business comparable to pre-Covid levels.

We're actually seeing really strong recovery of demand in a

variety of our largest markets. And it's not just leisure

demand, which is the thing that's really encouraging for

The company was also impacted by the death of its longtime

leader. In February 2021, Marriott CEO Arne Sorenson, the

third chief executive in the company's history and its only

non-family member, passed away. Later that month, 25-year

company veteran Tony Capuano was named CEO.

Marriott International is one of the world's largest hotel

operators with 7800 properties in 138 countries and

territories, including the Ritz Carlton, Sheraton and Courtyard

From a stock perspective, our strategy has been to remain

bullish, broadly so. And even when we feel like valuations

seem foolish, which they do, but, you know, each week that

we've waited, the news flow has gotten more positive,

An estimated 48 million Americans took to the roads and

skies during the busy Fourth of July weekend. Like its

competitors. Marriott has instituted new cleaning

procedures and cut back on offerings like its breakfast

buffet and in-room dining services in an effort to return

But is it enough? And with the rise of video conferencing, will

business travel return to pre-pandemic levels for Marriott

and its rivals Hilton, Intercontinental and Hyatt?

Marriott got its start as a simple root beer stand in

In the summer of 1927,  J. Willard Marriott and his wife

Alice open an A&W franchise to serve thirsty patrons. A few

months later, to cater to winter diners, the couple offered tacos

and tamales; The Hot Shoppes restaurant was born

In 1928, The Marriott added new locations and by the late 30s

were expanding into the burgeoning field of inflight

catering, delivering box lunches for passengers on Eastern and

But a shift in the late 1950s away from the restaurant

business changed the trajectory of the company and the

hospitality industry. In 1957, under the management of J.

Willard Marriott's son, Bill, the company launched its first

By 1964, the Marriott Hot Shoppes, as it was known, had

grown to four hotels and 45 restaurants. Over the next six

years, the company more than tripled in size.

Bill Marriott Jr, took the reins as CEO in 1972. During the

1970s, Marriott oversaw the company as it spent more than $3

billion building airport hotels and convention hotels. He also

began shifting the company from a business model of hotel

ownership to one of property management and franchising. In

1983, the company entered the mid-price hotel market for

business travelers with its Courtyard hotels, and in 1987

moved into the economy lodging segment, opening the first

The following year, Marriott opened its 500th hotel in

Marriott has been one of the more aggressive growth companies

in the hotel sector. It's also grown in a number of different

ways. So it's grown by expanding the number of brands that it

represents. It's grown by both developing them in-house and

acquiring through M&A other hotel companies. And then it's

also been very active in growing internationally in a way that's

spread it's base of brands around the world.

In 1993, the company divided its operations into Marriott

International, the hotel management and franchising

company headed by Bill Marriott, Jr. and Host Marriott

Corporation, a hotel ownership company run by his brother

Moving into the luxury market, the newly renamed Marriott

International acquired a 49% interest in The Ritz-Carlton in

1995, with sales topping $10 billion by 1997. But it was a

2016 acquisition that cemented the brand as the world's leading

Led by former CEO, Arne Sorenson, Marriott acquired

Starwood Hotels and Resorts bringing together Marriott,

Courtyard, Ritz-Carlton, Sheraton and St. Regis

There are a lot of other companies which are seeking to

position themselves through, to grow and join the sort of the

upper echelon if you will, either through acquisitions, new

brand development and those sorts of activities,

I think Marriott in general has been, you know, one step ahead,

has been on the leading edge of, you know, evolving lodging

companies across the industry. And you point out the Starwood

acquisition, which really did you know, firmly put them in the

lead in terms of size. In terms of Breath of brands.

However, it may have been a global pandemic in 2020, that

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マリオットが世界最大の理由（How Marriott Became The Biggest Hotel In The World, And What’s Next For The Hotel Giant）

pandemic

multiple

term

crisis