They'remakingmoviesfor, youknow, not a bigbudget a lotoftime, butinordertobeseenwhenthemarketplaceischokedwiththesebigblockbustersandsuperherofilms, theyneedthatsortofextraheadlinemakingabilitythatanawardSusancanprovide.
Whatabout a biggerstudiolikeWarnerBrothersorUniversal, aswe'veseenoverthepastcoupledecades?
Boxoffice, It's aren't oftenconsideredOscarcontenders, andblackclustersdon't reallyneedtheexposurethatinNominationbringsIsn't themoneyenoughof a reward?
I didn't meanwhenWarnerBrothersgoesallinanOscarcampaignforBradleyCooperorBenAffleckorClintEastwood, it's notjustforbraggingrightsoreven a boxofficebump.
No, thestudiospendsthatcashisshowcommitmenttoitsstarsandkeepthemcomingbackforfutureprojects.
Theywanttoupendtheideaoftheatricaldistributionbeingtheendallbillofseeing a movie.
Theywanttochangethewayyousee a movie, andiftheycangetOscartovalidatethat, thenthey'vegottenalmostallthewaytheretheacademyisgettingyoungerandmorediverse, anditsnomineesandwinnersareshiftingto.
I thinkit's goodandnecessarytorecontextualizedwhatwethinkofasanOscarcontender, becauseitmeansthat a lotofbettermoviesthathavemaybeevenhistoricallyoverlookedbythisseason.
But I havecertainlynotbeenoverlookedbyaudiencememberscanactuallygetintotherace.
Overthedecades, theAcademyAwardshavebecomebigger, moreexpensiveandmaybe a bitmoreinclusive.