Now, assuming that you have some kind of audience now you're just getting started safe here.

The end of the video.

I'm gonna give you a different three step formula.

So first of all, assuming you got some kind of audience and this is not your first offer that you've been doing this for some time now, right that you've been selling online.

So how do you scale that particular offer?

First you have to understand their three forms off traffic.

First, former Tropics Wycoff, Tropic hot topic.

That could be your e mail.

This that is coming from people who know you like you and trust you And maybe they have far from right.

That's a hard talk.

That's your best customers. 00:00:58.090 --> 00:01:1.520 You want to sell to them first and then you have what I call warm traffic. 00:01:1.830 --> 00:01:4.330 These are the people that maybe they know you. 00:01:4.330 --> 00:01:5.810 Maybe they have bought something from you. 00:01:5.810 --> 00:01:8.060 But it's maybe at a low ticket side, right? 00:01:8.210 --> 00:01:8.400 All. 00:01:8.400 --> 00:01:16.030 He could also be a joint venture traffic, an endorsement traffic that they are endorsing your product to their list, right?

That's a warm traffic.

And then you have what I call code traffic.

Now, co traffic is what I'm talking about is your pay traffic?

Google, Your faithful people don't know you.

They don't understand your brand.

They don't know who you are, so you're scaling now.

You cannot scale to millions without pay, but the first thing you don't want to do is you go directly to Paige.

You're spending tens of thousands of dollars of thousands of dollars, hundreds of thousands of dollars without a proven offer.

So what I suggest is, the first thing you want to do is skill that, with heart traffic, make the offer to your best customers first.

If they don't even buy your product and service is, why would you want to go cold?

Union approves your offer mixture that is proven before you scale. 00:01:57.760 --> 00:02:3.190 So you have your heart traffic once that's working, that is proven this others your best customers. 00:02:3.390 --> 00:02:4.980 They're investing in there buying from you. 00:02:5.380 --> 00:02:7.050 Then you can test your warm traffic. 00:02:7.210 --> 00:02:8.910 Now you're warm traffic now. 00:02:8.990 --> 00:02:10.540 It could be a joint venture.

Could be strategic alliance, right?

It could be we talking acts on Facebook.

People who know you have seen you before Onley that when that is working and that is profitable, you take that profit.

Then you can put that money into code traffic.

And now you can go to a much wider big audience to scale.

Now what if you're just getting started, though?

What if you don't have an offer?

And maybe this is your first offer, then what do you do?

What you want to do is you don't want to go to a Philip partner without proven offer.

So you need to put some money on the line right off in a small way with cold.

So you reverse it.

You take Tessa offer with coach optics Once that's proven to work, Dan, you test with long topic.

When then, with people with bar from you did your first offer, Then they become your heart tropic. 00:02:58.920 --> 00:03:2.050 In the future, when you make a 2nd 1/3 offer, you can go back to them. 00:03:2.730 --> 00:03:3.960 It is pretty much that simple. 00:03:4.440 --> 00:03:6.990 Three step hot, warm, cold. 00:03:7.840 --> 00:03:8.810 I haven't done this before. 00:03:9.340 --> 00:03:11.270 Cold, warm, hot.

And that's how you scale you offer to millions.