ON THE HEALTH WATCH,

SUICIDE IS A

CRISIS.

TRYING TO DROP THE NUMBER BELOW

100.

PART OF THE STRATEGY INVOLVES

COFFEE.

ON SURFACE, IT LOOKS LIKE

YOUR

TYPICAL COFFEE SHOP.

FRIENDLY BAH RITAS BEHIND THE

COUNTER.

UNLIKE SIMILAR BUSINESSS, NO

ONE IS

GETTING RICH FROM THIS SIP OF

COKE.

ALL THE BENEFIT ARE HOPE FOR

THE DAY.

A CHARITY DEDICATEED TO MENTAL

HEALTH AND

SUICIDE PREVENTION.

UNFORTUNATELY, IT IS THE

MOST UNDER

FUNDED DISEASE RIGHT NOW.

THE MORE WE TALK ABOUT IT WE

REALIZE WE

ARE NOT ALONE.

IF WE NEED TO ASK FOR HELP,

HELP IS A LOT

CLOSER THAN WE THINK.

THE BARISTAS LIKE ALLISON

LAWRENCE

ARE TRAINED NOT JUST TO MAKE

COFFEE BUT ARE ALSO

CERTIFIED IN MENTAL HEALTH

FIRST AID.

THAT HELP INCLUDES MENTAL

HEALTH

RESOURCES RIGHT INSIDE THE

FRONT DOOR.

THE MESSAGE INSIDE THIS STORE

IS CLEAR.

IT'S OKAY NOT TO BE OKAY.

THAT IS OUR SLOGAN.

THE SHOP OPEN HOPES TO MAKE A

250,000% PROFIT IN THE FIRST

YEAR ALONE.

ALL THAT MONEY WILL BE USED TO

HELP PEOPLE

FIND ANY OPTION OTHER THAN

SUICIDE.

IT IS SUCH AN INFORMAL