Name: アメリカ人がタコベルを愛する理由 (Why Americans Love Taco Bell)
Uploaded: 2021-01-14T08:19:34.000Z
Duration: 14 min 34 s
Description: VoiceTubeの動画で発音を聞きながら英語表現を覚えよう！学べる英語：

with over 7000 restaurants across the country.

It's one of the top five restaurant chains in the U.S.

It's not necessarily known for its quality but believe it or not Taco

Bell has been called one the healthiest fast-food chains.

In a recent Harris Poll also pointed out America's favorite Mexican restaurant.

It's one of those type of restaurants that like, tacos.

I really love Taco Bell, I love the variety they have.

I would say that my girlfriend ordered about once a week because we just can't get enough of it.

Taco Bell has been known for its innovative menu items like

Doritos Locos Tacos, Nacho fries and Naked Chicken Chalupas.

The company says its commitment of value and innovation is what's

But how many variations of cheap Mexican food can talk about concoct

Taco Bell now only competes for fast-food dollars with the likes of

They're also being challenged by many new fresh Mexican chains like

Taco Bell's rolling out new strategies to stay ahead of the competition.

It launched mobile food ordering, added a nationwide delivery and now

sells alcohol as some of its restaurants.

You can even get hitched at a Las Vegas flagship restaurant which has a chapel and a reception area.

Taco Bell has become a player in the breakfast business as well

stealing some market share from McDonald's.

But the company is also reeling from management shakeups.

Much of Taco Bell's recent innovations was initiated under the watch of CEO Brian Niccol.

But in 2018, Niccol left the chain to helm one of Taco Bell's biggest competitors:

At Taco Bell, he was really kind of the rock star and Chipotle.

They got a really great CEO in poaching him from Taco Bell.

And now Taco Bell must continue to innovate without Niccol to make

sure they don't fall behind the competition.

To understand how Taco Bell became one of America's top fast-food

chains let's go back to how the brand got its start.

Taco Bell has been a pioneer in fast-food since the 1960s.

The chain is credited with introducing an Americanized version of Mexican food to the U.S.

The "Bell" in Taco Bell is named after this man, Glen William Bell Jr.

Glenn Bell was already a fast-food veteran by the time he opened the first Taco Bell.

Glenn started with a self-service hamburger stand in 1948 in San Bernardino, California.

It was just a few miles away from the spot where Dick and Mac McDonald

were making fast-food history with their burger joint.

Glenn introduced tacos at his stand in 1951 and claims to have

invented ready-made crunchy taco shells which made it possible to

prepare tacos as fast as McDonald's was making burgers.

For the fast-food industry at that time, speed was of essence.

So for Glen Bell to really develop a way to serve the food at a faster

rate was really big for his business and was a big piece of his success.

Then in March of 1962, Glenn Bell opened the first Taco Bell in Downey, California, just outside Downtown Los Angeles.

Early menu boards explained to curious Americans the proper way to

pronounce such exotic offerings like tacos and burritos.

By 1967, there were a total of 100 Taco Bell's. In 1970, with more

than 300 locations, Taco Bell became a publicly traded company.

Glen Bell sold 868 Taco Bell restaurants to PepsiCo for 148 million dollars and Pepsi stock.

Ultimately, Taco Bell and two other PepsiCo fast-food chains KFC and

Pizza Hut spun off and became what is known today as Yum! Brands.

That's why you'll see these restaurants partner up in a single location.

stock has seen steady growth Yum stock prices climbed by more than

1,700 percent to hover around 99 dollars per share.

In that same amount of tim,  the S&P 500 has only risen 207 percent.

market value has jumped from roughly 4 billion dollars around the

time of its IPO to 30 billion dollars in 2019.

As of 2019, there are over 7000 Taco Bell's in the U.S.

making it the largest limited service restaurant in the Mexican food category.

By comparison Chipotle is the second largest.

It has less than half as many restaurants.

Right now, Taco Bell has about 93 percent of their stores in the

United States with about 7 percent international.

So there's still a lot of room for growth for them internationally.

And one thing that they've been undertaking in the United States is

selling off company owned stores to franchisees.

And what this does is it gives them some immediate cash but it also

passes off some of the risks and some of the costs on the franchisees

And that could be good for expansion in the future especially because

there's so much open space in the international market.

Same store sales growth has largely been positive over the years with a few notable hiccups.

But even the 2008 financial crisis,  didn't keep it down for long.

Sales at locations have been open for at least a year sank 5 percent in 2009 but by 2010 they posted positive same store sales growth.

But new Mexican chains are popping up across the country like Wahoo's,

which has around 50 locations, Baja Fresh with approximately 150,

Trejo's Tacos with just under 10 and Chronic Tacos which has just over 50 in the U.S.

But in the fourth quarter of 2018 alone Taco Bell opened up nearly as

many restaurants as the entire Baja Fresh chain.

Internationally, Taco Bell has nearly 500 stores across almost 30 countries.

That pales by comparison to some of its biggest competitors.

But parent company Yum! Brands is looking to double that number by 2022.

But Taco Bell has struggled with international expansion in the past.

They've tried and failed in Mexico because well Mexico already has its own good cheap Mexican food.

They've also entered and pulled out of Dubai and China.

As of 2017, the company is moving back into China with a new menu geared toward local tastes.

Taco Bell's version of Mexican has become a cornerstone of American fast-food.

It's the best performer in Yum! Brands portfolio.

Pizza Hut has struggled domestically as more customers choose delivery from Domino's instead of sitting down at a Pizza Hut.

KFC a favorite, China has seen American consumers grow tired of its

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アメリカ人がタコベルを愛する理由 (Why Americans Love Taco Bell)

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