you can do nothing right for the next seven years

start putting it together on your thirtieth birthday

and still have plenty of time to achieve everything.

(upbeat music)

if you could be the layer above the internet

you are the world, that's what Amazon, Google,

Apple and Facebook fight for.

We fight for being the best practitioner on that next level.

Got it?

That's the game, that's where nobody sees

the macro of all this, that's why I'm good.

- But it's the thing I'm grappling with.

- [Gary] Go ahead.

- So I can scrape the bottom of the barrel

and take the rest of the ice cream in the carton

'cause there's still some in there.

- 100%.

- Or I can use my energy and time to try to create

provisions for the future and change mindset.

One's a morality play, one's a land grab for money.

- Well I mean, to me, the morality play always works

'cause you end up with more money.

Everybody's watching.

Let me say this brother.

Listening to your situation and ending with this.

People watch it.

- Yeah.

- So just keep being right, the number one thing

that has allowed all my happiness and success

is never wavering from my 100% pure opinion

and having it documented whether it's just

20 people in the room, everybody watched, at a conference

just be historically correct, that shit will work out

somebody is watching.

In a world that's changing so quickly

where everything is transparent,

where everything you do is captured,

with Flickr and YouTube and Twitter and Quick and Kite

and things to that nature where every part of your movement

is captured, what's going to happen

is that people that are good, that are awesome,

that come from the heart are going to win

and people that are bad that have horrible intentions

are going to lose, understand this.

Anything you do is going to be known.

You're not gonna be able to have multiple personalities

one for the chicks, one for business, one for this

uh-uh, it's over, you are who you are now in this world

and you need to understand that very quickly.

Your personal brand now is completely

exposed to the world 24/7.

Everybody, my friends, is now the media

and because of this, the media's a great equalizer

and everything you do will be exposed and unraveled.

So try to think very hard what you want to be to the world.

The only thing I do for a living

is I reverse-engineer who I'm trying to get to.

The only reason I did that video with A Boogie

is 'cause I wanted you to see it.

All I do is pay attention to attention.

Right and then I reverse back to what's happening in culture

and that's how I think about things.

That's how you think about selling, it's all about empathy.

One of the great traits that I wish all of you can develop

is also one of the best business traits

and what makes people get sales people.

If I actually care more about you

than I care about what I want

then I start thinking in that way.

When I walked in here right now

even the references I'm making

it's to make it interesting for you.

So when you try to sell your safety product

you've gotta figure out who's making that buying decision

and are you bringing them value

not what's fun for you.

If you want to do what's fun for you

then sell something that's fun for you.

What I'm doing right now is I'm going to offices

because last night I sent an email around 11 p.m.

that I wanted the organization to remember

even though 98% is doing it

I want 100% kindness and empathy throughout the organization

so I'm just kind of making some

inside jokes with the company.

Is everybody being kind in here?

Is this a kind conversation?

- Very kind. - All right good.

- Yes very kind.

- [Woman On Phone] Per se, so.

- [Woman] Oh my God, you scared me, it's just--

- [Gary] Shit I was trying to mute it.

- [Woman] Are you kidding?

(laughing)

- [Gary] Somebody call in, I'm so sorry.

- [Woman] Blend it anyway, for the production

and then I'll drop that in here

and if it needs to go into 27 then

I'll just make a note of that, oh hi (chuckles)

- [Gary] Hey.

Just checking in, making sure everybody

is being kind in this meeting.

- [Woman] We're always kind, yes.

- [Male] No, not at all.

- [Woman] This is the kindness we will--

- [Gary] Is everybody being kind in this meeting?

- Oh my God, you scared me.

(laughing)

- [Gary] Is everybody being super kind in this meeting?

- [All] Yes!

- Okay, awesome.

9-8-0.

- 9-8-0

6-7-8

7-1-4

8-0-1.

- Eli, this is Gary Vaynerchuk.

- [Eli] What?

- Yeah! - [Eli] No way.

- Yeah, it really is Eli.

- [Eli] What, it's so awesome to hear from you Gary.

How are you doing?

- I'm tremendous, I wanted to take a quick second

and thank you for buying the t'shirt from First In Line.

- [Eli] Wow, yeah, oh I was excited to see it go up.

So thank you for the opportunity.

I actually was able to get me a pair

of the Crushing It shoes off the First In Line drop

that you did the other day online too

so I was pretty stoked on that.

- You were one of those people that actually got it?

- [Eli] Yeah I was one of the 25 (mumbles)

- That's fucking what's up, man.

- And I just wanna let you know too, I'm sitting on them.

I'm gonna sit on them for a while.

- 10 G's baby, 10 G's.

Everybody's gonna laugh and then one day

you're gonna fucking kill it with that, Eli.

- [Eli] That's what I was thinking too.

I've just been paying attention to what you're saying

and everybody is looking for the short 400

but I'm gonna hold onto them and get when it counts.

- I love it man, well listen

I hope you have the best day ever.

- [Eli] Thanks Gary, I hope you have the same

and I really appreciate that call

it was awesome to hear from you.

- Thanks brother, take care.

What can I answer for you?

- So something--

- Can you find me Marcus?

- Something that I was just thinking about recently

so since I graduated, I was in school for like

16 years of my life. - Yeah.

- And I find the transition a little bit difficult in--

- Because that was so structured?

- Yes.

- Yeah I mean honestly, don't beat yourself up.

- Yeah.

- You landed in the right place.

We're not gonna beat you up.

- You don't (chuckles) everyone's so inviting.

- So I think you're beating yourself up.

You're five seconds out.

- I know.

- The end.

- That's definitely the hardest part

'cause I always used to say, like

yeah you always have, like, oh project for three months

you're done, like you did great A

and now it's like, okay now it's like you always say

it's like a long game, it's like all right

when do you finally see the fruits of your labor come out

and you never know when it'll happen,

when it'll actually complete.

- Yeah and it's like, the fruits of your labor

a fruits of your labor conversation at 23

to me is ludicrous, you know?

I get it, but I want to get you out of it.

- I know and--

- I was 34 years old when I left my dad's liquor store

and like, had nothing.

I build my dad's liquor store for him

didn't make that much money, and was just starting at 34.

You know what advice I would, listen I don't know enough yet

but like, intuitively right now in this limited time

I feel like literally making a rule

that you can think about anything other than

one day at a time having fun, learning, being young

for the next 24 months, like not allowed.

You have to wait until your 25th birthday

to even start debating what's happening here

would be monumentally impactful on you.

- That feels, I feel like a lot of pressure

taken off my shoulder just thinking like that.

- You have to understand, you can do nothing right

for the next seven years, start putting it together

on your thirtieth birthday

and still have plenty of time to achieve everything.

25, no judging, no debating, no even pondering

if this is good, bad, getting you

to where you need to or not.

- Okay.

- I'm being serious with you, I think

that gets you where you want to get to way faster

than debating it in the short term.

You need to take a little steam out of the engine

and take a breath a little bit.

- Okay. - It will help you.

It'll get a lot more quiet

which will create a lot more room.

(soft music)