I know that's been pressing on many of your minds.

（セルゲイ・ブリン）皆さんがずっと

We spoke to you last several years ago.

心に抱いている疑問に触れておきます

And before I get started today,

以前お話ししたのは数年前です

since many of you are wondering,

皆さん気になるでしょうから

I just wanted to get it out of the way.

今日は講演を始める前に

The answer is boxers.

その疑問を解決しておきます

Now I hope all of you feel better.

私はボクサーパンツです（クリントンはブリーフでしたが）

Do you know what this might be? Does anyone know what that is?

すっきりしたところで

Audience: Yes.

これが何だか分かる方？

SB: What is it?

（観衆）はい

Audience: It's people logging on to Google around the world.

（セルゲイ）何でしょう？

SB: Wow, OK. I didn't really realize what it was when I first saw it.

（観衆）世界でグーグルを使っている人

But this is what helped me see it.

（セルゲイ）正解！　私は最初分かりませんでしたが

This is what we run at the office, that actually runs real time.

これを使うと簡単に把握できます

Here it's slightly logged.

社内で計測してリアルタイムに更新しています

But here you can see around the world

この地域ではあまり検索していません

how people are using Google.

これを見れば世界中の人々の

And every one of those rising dots

Google 使用状況が一目瞭然です

represents probably about 20, 30 searches,

空へ延びるドットの一つ一つが

or something like that.

20から30ほどの検索要求を

And they're labeled by color right now, by language.

表しています

So you can see: here we are in the U.S.,

色は言語を表しています

and they're all coming up red.

私たちのいるアメリカからは

There we are in Monterey -- hopefully I can get it right.

赤いドットが突き上がっています

You can see that Japan is busy at night,

ここモンテレーはこのあたりかな

right there.

日本は夜でも忙しいですね

We have Tokyo coming in in Japanese.

ここですね

There's a lot of activity in China.

東京では日本語で検索されています

There's a lot of activity in India.

中国は検索数が多いですね

There's some in the Middle East, the little pockets.

インドも多いです

And Europe, which is right now in the middle of the day,

中東にも少しあります　限られた地域だけです

is going really strong with a whole wide variety of languages.

ヨーロッパは 昼ぐらいですから

Now you can also see, if I turn this around here --

いろんな言語で盛んに検索されています

hopefully I won't shake the world too much.

もう少し回転させると分かりますが ―

But you can also see, there are places where there's not so much.

あんまり地球を揺らさないようにしないと ―

Australia, because there just aren't very many people there.

あまり検索していない地域もあります

And this is something that we should really work on,

オーストラリアです　あんまり人がいないのです

which is Africa, which is just a few trickles,

もっと力を入れないといけない地域が

basically in South Africa and a few other urban cities.

アフリカです　わずかに光っている場所は

But basically, what we've noticed is these queries,

南アフリカなどの都市部です

which come in at thousands per second,

毎秒 何千と送り出されるこういった検索要求は

are available everywhere there is power.

電力さえ通っていれば

And pretty much everywhere there is power, there is the Internet.

どこからでも 発信できます

And even in Antarctica -- well, at least this time of year --

電力とインターネットがあれば検索できます

we from time to time will see a query rising up.

南極大陸でも利用できます　少なくとも今の時期は

And if we had it plotted correctly,

時々検索しているのを見て取れます

I think the International Space Station would have it, too.

もっと正確に描画すれば

So this is

国際宇宙ステーションで検索しているのも見えるはずです

some of the challenge that we have here,

これは

is you can see that it's actually kind of hard to get the --

現在 抱えている課題を表しています

there we go.

ちょっとこれでは見えにくいですね

This is how we have to move the bits around

よし　これは検索結果を届けるため

to actually get the people the answers to their questions.

どうやって

You can see that there's a lot of data running around.

データを送っているか示しています

It has to go all over the world: through fibers,

莫大なデータが飛び交っています

through satellites, through all kinds of connections.

光ファイバーや衛星など さまざまな経路を通って

And it's pretty tricky for us to maintain the latencies

世界中を巡らなければなりません

as low as we try to. Hopefully your experience is good.

待ち時間をねらい通りに短くするのは かなりやっかいです

But you can see also, once again -- so some places are much more wired

皆さんが満足していただいているなら幸いです

than others, and you can see all the bandwidth across the U.S.,

他より回線の多い地域もあります

going up over to Asia, Europe in the other direction, and so forth.

アメリカ全土の回線容量が示されています

Now what I would like to do is just to show you

アジアやヨーロッパなど各地につながっています

what one second of this activity would look like.

次に １秒あたりではどうなるか

And if we can switch to slides --

見ていただきましょう

all right, here we go.

スライドに切り替えます

So this is slowed down.

いきますよ

This is what one second looks like.

ゆっくりと表示させていますが

And this is what we spend a lot of our time doing,

これが１秒の世界です

is just making sure that we can keep up

このような膨大な検索要求に

with this kind of traffic load.

対応できるように

Now, each one of those queries

かなりの時間を費やしてきました

has an interesting life and tale of its own.

この一つ一つの検索には

I mean, it could be somebody's health,

興味深い生活や物語が絡んでいます

it could be somebody's career, something important to them.

つまり 健康や仕事など

And it could potentially be something

誰かにとって大切なものなのです

as important as tomato sauce,

その検索はもしかすると

or in this case, ketchup.

トマトソースと同じぐらい大切といえるかもしれません

So this is a query that we had --

ここでは ケチャップと表現しましょう

I guess it's a popular band that was more popular in some parts of the world than others.

これは ケチャップという名の

You can see that it got started right here.

特定の地域で特に人気があるバンドの検索数です

In the U.S. and Spain, it was popular at the same time.

左側が始まりです

But it didn't have quite the same pickup in the U.S.

アメリカとスペインでは同時期に人気が出ましたが

as it did in Spain.

アメリカでは スペインほどは

And then from Spain, it went to Italy,

火がつきませんでした

and then Germany got excited, and maybe right now the U.K. is enjoying it.

スペインの次は イタリア

And so I guess the U.S. finally,

次にドイツが熱狂して 今楽しんでいるのはイギリスです

finally started to like it, too.

アメリカでもやっと

And I just wanted to play it for you.

人気が高まってきたようです

Anyway, you can all enjoy it for yourselves --

曲をかけてみましょう

hopefully that search will work.

あとはご自分で聴いてください

As a part of --

検索が役に立てばうれしいです

you know, part of what we want to do to grow our company

会社を成長させるために

is to have more searches.

検索数を増やしたい

And what that means is we want to have

というのもありますが

more people who are healthy and educated.

同時に もっと多くの人に

More animals, if they start doing searches as well.

健康になり 教育を受けてもらいたいという思いもあります

But partly, we want to make the world a better place,

検索できるようになったら動物にもその恩恵を与えたいです

and so one thing that we're embarking upon is the Google Foundation,

そして いっそう良い世界を築きたいという思いもあります

and we're in the process of setting that up.

そういう思いから始めた事業の一つに Google Foundation があります

We also have a program already called Google Grants

現在 設立の真っ最中です

that now serves over 150 different charities around the world,

既に稼働している Google Grants では

and these are some of the charities that are on there.

世界150のチャリティーを支援しています

And it's something I'm very excited to be a part of.

スライドに載せたのは その一部です

In fact, many of the organizations that are here --

この一役を担えるのがとても嬉しいです

the Acumen Fund, I think ApproTEC we have running, I'm not sure if that one's up yet --

ここに来られた たくさんの組織―

and many of the people who have presented here are running through Google Grants.

活動中か知りませんが Acumen Fund や Appro TEC もそうですし

They run Google ads, and we just give them the ad credit

講演者の多くが Google Grants を活用しています

so they can let organizations know.

各組織で用意した広告を Google が表示することで

One of the earlier results that we got --

その組織を認知してもらうのです

we have a Singaporean businessman who is now sponsoring a village

初期に成果を上げたのは

of 25 Vietnamese girls for their education,

シンガポールの事業家でした　今 彼は

and that was one of the earliest results. And as I said, now there have been

25人の少女に教育を与えようとベトナムのある村を支援しています

many, many stories that have come in,

これは初期に上がった成果の一つです　今では数百の

because we do have hundreds of charities in there,

チャリティーを支援していますので

and the Google Foundation will be an even broader endeavor.

もっと多くの成果が生まれています

Now does anybody know who this is?

Google Foundation はさらに強力な支援を進める予定です

A-ha!

これが誰か分かる方？

Audience: Orkut.

分かったかな？

SB: Yes! Somebody got it.

（観衆）オーキット

This is Orkut. Is anybody here on Orkut?

（セルゲイ）誰か答えてくれましたね

Do we have any?

オーキットです　Orkut（オーキット）を利用している方？

Okay, not very many people know about it.

いますか？

I'll explain it in a second.

多くはない

This is one of our engineers.

では少し説明します

We find that they work better when they're submerged and covered with leaves.

オーキットは我が社のエンジニアです

That's how we churn those products out.

我が社の見解では 葉っぱで覆うと社員の仕事がはかどるのです

Orkut had a vision to create a social network.

こうやって いろいろなサービスを生み出しています

I know all of you are thinking, "Yet another social network."

オーキットは ソーシャル・ネットワークを作る夢を抱いていました

But it was a dream of his, and we, basically,

「またか」と思うでしょうが

when people really want to do something, well, we generally let them.

それがオーキットの夢だったのです

So this is what he built.

本気で何か始めたいという人には させることにしています

We just released it in a test phase last month,

オーキットが作ったのがこちら

and it's been taking off.

先月 試行版を発表しましたから

This is our VP of Engineering.

まもなく始動します

You can see the red hair, and I don't know if you can see the nose ring there.

この人は 技術部門の副社長です

And these are all of his friends.

髪が赤いですね 鼻ピアスは見えますか？

So this is how -- we just deployed it --

その横は全員 副社長の友達です

we just decided that people would send each other invitations to get into the service,

Orkut を普及させるために

and so we just had the people in our company initially send them out.

招待状を送り合ってもらうことにして

And now we've grown to over 100,000 members.

まずは 社員に送り主となってもらいました

And they spread, actually, very quickly, even outside the U.S.

今では会員数が10万人を超えるまでに成長しています

You can see, even though the U.S. is still the majority here --

急拡大して アメリカ国外まで飛び火しています

though, by the way, search-wise, it's only about 30 percent of our traffic --

これで見るとアメリカがトップですが

but it's already going to Japan, and the U.K., and Europe,

検索数では 全体の30パーセントにすぎません

and all the rest of the countries.

すでに日本 イギリス ヨーロッパなど

So it's a fun little project.

あらゆる国に広まっています

There are a variety of demographics. I won't bore you with these.

なかなか面白いプロジェクトです

But it's just the kind of thing that we just try out for fun

人口統計は 退屈なので飛ばしましょう

and see where it goes.

つまり 面白そうなことを試してみて

And --

成り行きを見守るということです

well, I'll leave you in suspense.

では ―

Larry, you can explain this one.

このスライドは何でしょうね

Larry Page: Thank you, Sergey.

ラリー 話してくれ

So one of the things -- both Sergey and I

（ラリー・ペイジ）ありがとう セルゲイ

went to a Montessori school,

セルゲイも 私も

and I think, for some reason,

モンテッソーリ学校に通っていました

this has been incorporated in Google.

いろいろあって

And Sergey mentioned Orkut, which is something that,

その精神が Google に取り込まれています

you know, Orkut wanted to do in his time,

セルゲイからオーキットの話が出ましたが 彼は

and we call this -- at Google, we've embodied this as "the 20 percent time,"

自由時間に Orkut を作るつもりでした

and the idea is, for 20 percent of your time,

「20パーセントルール」で確保された時間です

if you're working at Google, you can do what you think is the best thing to do.

社員は 勤務時間の20パーセントを利用して

And many, many things at Google have come out of that,

一番やりたいことをやれるのです

such as Orkut and also Google News.

このシステムで数多くのサービスを生み出してきました

And I think many other things in the world also have come out of this.

Orkut もそう Google News もそうです

Mendel, who was supposed to be teaching high-school students,

世界中のあらゆるものは このシステムで生まれています

actually, you know, discovered the laws of genetics --

メンデルは 高校の教師でしたが

as a hobby, basically.

趣味が高じて 遺伝の法則を

So many, many useful things come out of this.

発見しました

And News, which I just mentioned,

このシステムから 便利なものがたくさん生まれているのです

was started by a researcher.

Google News は

And he just -- he -- after 9/11, he got really interested in the news.

ある研究者が始めました

And he said, "Why don't I look at the news better?"

9.11テロ事件の後 ニュースに興味を抱いて

And so he started clustering it by category,

「ニュースを見やすくしよう」と考えて

and then he started using it, and then his friends started using it.

まず カテゴリ分けしてみました

And then, besides just looking cute on a baby's bottom,

自分で使ううちに 友人も使い始めました

we made it a Googlette,

赤ちゃんのおしりに書くとかわいいというのは余談ですが ―

which is basically a small project at Google.

それを Googlette に位置づけました

So it'd be like three people, or something like that,

Google 社が進める小プロジェクトのことです

and they would try to make a product.

Googlette は３人くらいで

And we wouldn't really be sure if it's going to work or not.

サービスを立ち上げます

And in News' case, you know, they had a couple of people

うまくいく保証などありません

working on it for a while, and then more and more people

Google News の事例では 二人ぐらいで進めているうちに

started using it, and then we put it out on the Internet,

利用者がどんどん増えたので

and more and more people started using it.

インターネットで公開したら

And now it's a real, full-blown project with more people on it.

利用者がどんどん広がり始めました

And this is how we keep our innovation running.

今では 本格プロジェクトになって関係者も増えました

I think usually, as companies get bigger,

こうやってイノベーションを起こし続けています

they find it really hard to have small, innovative projects.

よく思うのですが 会社が大きくなるにつれて

And we had this problem, too, for a while, and we said,

小さく革新的なプロジェクトは 生まれにくくなります

"Oh, we really need a new concept."

Google でもこの問題に直面しましたが

You know, the Googlettes -- that's a small project that we're not quite sure if it's going to work or not,

「新しい考えが必要だ」というわけで

but we hope it will, and if we do enough of them,

Googlette を始めました　行く末も見えない小プロジェクトですが

some of them will really work and turn out, such as News.

成功を願って たくさんやることで

But then we had a problem because then we had over 100 projects.

Google News のように成功するプロジェクトも生まれます

And I don't know about all of you,

ところが プロジェクトが100を越えると弊害も出てきます

but I have trouble keeping 100 things in my head at once.

皆さんがどうかは分かりませんが

And we found that if we just wrote all of them down

100個も把握しておくなんて 私にはできません

and ordered them -- and these are kind of made up.

そこで プロジェクトを全てリストにして優先順位をつけました

Don't really pay attention to them.

このリストはダミーですから

For example, the "Buy Iceland" was from a media article.

あんまり気にしないでください

We would never do such a crazy thing, but --

メディア欄に「アイスランド買収」とありますけど

in any case, we found if we just basically wrote them all down and ordered them,

そんなこと絶対にしません

that most people would actually agree what the ordering should be.

リストにして優先順位をつけると

And this was kind of a surprise to me, but

たいていの人はその優先順位に納得してくれます

we found that as long as you keep the 100 things in your head,

新しい発見でしたが

which you did by writing them down,

100個も把握しておくときは

that you could do a pretty good job deciding what to do

リストにすれば

and where to put your resources.

何をして どこに力を注げばいいのか

And so that's basically what we've done

判断しやすくなります

since we instituted that a few years ago, and I think it has really allowed us to be innovative

数年前に Googlette を始めて以来

and still stay reasonably well-organized.

Google は革新的であり続けることができて

The other thing we discovered is that people like to work on things that are important,

会社がうまく機能し続けています

and so naturally,

人は重要なことに取り組むのが好きで

people sort of migrate to the things that are high priorities.

当然のように

I just wanted to highlight a couple of things

優先度の高い方に引かれる傾向があるということも分かりました

that are new, or you might not know about.

今から 皆さんのまだ知らない

And the top thing, actually, is the Deskbar.

新しいサービスを紹介したいと思います