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  • In the fourth Transformers movie, there's a scene where a random guy in an elevator

  • helps Stanley Tucci beat someone up.

  • That guy? Turns out he's a Chinese boxer, Zou Shiming - a world champion & gold medalist.

  • Elsewhere in the movie, youll see a Chinese milk box, and even a Chinese bank ATM in Texas

  • of all places.

  • If you didn't recognize these references, that's because they weren't meant for you.

  • The growth of China’s middle class has created a massive new market for the entertainment

  • industry.

  • Next year China’s box office revenue will likely surpass the US, making it the largest

  • movie market in the world.

  • China has built 27 new cinema screens per day on average this year, and as of November

  • 2016, the country has more screens in total than the US.

  • Obviously, the movie makers in Hollywood want to reach those customers. Transformers 4,

  • a movie criticized for making literally no sense at all, was the only film in 2014 to

  • collect over 1 billion dollars worldwide at the box office, thanks to Chinese viewers.

  • The problem is the Chinese government only allows a certain number of foreign films into

  • the country each year.

  • And each one has to pass through the government’s censorship agency.

  • There's kind of contradictory impulses. On the one hand, China wants to be the best at

  • everything. They want to succeed. On the other hand, they want to promote what the leader

  • is promoting. Chinese propaganda and socialist core values.

  • Before the 1990s, very few Hollywood movies made it to Chinese audiences.

  • The Chinese government had its own film industry to distribute propaganda, but it was failing.

  • In 1979 $23.9 billion tickets were purchased in 1993 that dropped to $9.5 billion.

  • In 1994 things started to change. The Fugitive became the first new American film set for

  • a general release to the Chinese public.

  • It was so popular that scalpers outside theaters were getting double the price of the ticket.

  • One dollar and twenty-five cents. Ten foreign movies were allowed in 1994. Since

  • then, Hollywood has pushed the U.S. government to continually negotiate for higher quotas.

  • These days, a U.S. film typically makes it into a Chinese movie theater in one of three

  • ways.

  • Through revenue-sharing, co-producing with a Chinese company, or through a flat fee.

  • The most common is the revenue-sharing model where the studio gets 25% of the revenue.

  • But only 34 foreign films per year are allowed.

  • Over the last 10 years American films have strategically incorporated positive Chinese

  • story elements to bolster their chances of being one of the films selected.

  • In Red Dawn, the enemy was originally China but was changed to North Korea in post production.

  • In the film 2012 Oliver Platt says

  • praising China for building arks in advance.

  • World War Z the book had the virus start in china due to illegal organ trade that’s

  • not the case in the movie.

  • In the Martian, the Chinese space industry saves the day. The Chinese based Bona Film

  • Group invested millions in the film.

  • It’s important to note though that studios don’t have to do this. Harry Potter is great

  • example.

  • If you look at the regulations in a very strict sense, theoretically something like a Harry

  • Potter film should not be shown because you're not supposed to have superstition and wizards

  • and things like that. But it's very hard to deny the Chinese audience Harry Potter.

  • There are two ways to get around the 34-film limit.

  • The least popular among big Hollywood studios today is the flat-fee model because theyre

  • selling the film at fraction of the cost and China gets 100% of the ticket sales.

  • The other option is co-producing the movie with a Chinese company so that it’s not

  • technically a foreign film. But co-productions are the most tightly regulated, with strict

  • guidelines on things like the film’s shooting location and its finances. It also has to

  • have at least a third of the cast be Chinese. In short, China somehow has to play a significant

  • role in the film, and it can’t be as the villain!

  • Drop your weapons! Or I kill the man!

  • Before Looper was released its director and studio partnered with DMG, a Chinese based

  • entertainment company to help adapt the film to a Chinese audience. DMG invested 40% in

  • the film too. The script was re-written to take place in Shanghai rather than its original

  • location, Paris.

  • But ultimately, separate American and Chinese versions of Looper were released because the

  • Chinese scenes in the film didn’t resonate with U.S. and other international markets

  • audiences.

  • That’s always the issue when youre dealing with China and deciding on a co-production.

  • As important as the China market is, it’s not the only market.

  • Ultimately China wants their own films to outnumber and outplay their foreign competitors

  • so theyre building their own Hollywood.

  • It’s an $8.2 billion dollar investment slated to open it’s doors in April 2017 from the

  • same company that bought AMC in 2012 and subsequently doubled their ticket sales.

  • Sure, China will share their facilities with U.S. studios but their doors are still only

  • half open. That film quota that has held the US at bay for the last two decades will also

  • apply to Hollywood studios vying to book the state of the art facilities.

In the fourth Transformers movie, there's a scene where a random guy in an elevator

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B1 中級

中国はハリウッドをどう変えようとしているのか (How China is changing Hollywood)

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    BH に公開 2021 年 01 月 14 日
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