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  • As the market becomes ever more cut-throat... with stores seemingly opening on every corner

  • in Korea these days,... convenience stores are turning to novel ways to attract and keep

  • customers,... offering high tech devices and unconventional services on top of their usual

  • fare of drinks and snacks. Kim Min-ji reports.

  • "Convenience stores in Korea are pushing to become more convenient than ever evolving

  • into so-called "living stores" that cater to the everyday needs of consumers."

  • The number of convenience stores has more than doubled from just four years ago.

  • This translates into roughly one convenience store per 2-thousand people.

  • And it′s growing to become a 12 billion dollar industry.

  • But with quantitative growth at its peak,... convenience stores are now seeking new sources

  • of profit by offering a new range of products and customizing stores to meet the individual

  • needs of customers. "7-Eleven offers diverse products depending

  • on store locations. In this store, we sell flowers and have imported a French underwear

  • brand. Were also planning to offer more products that meet the needs of single-person

  • households." Non-food products now make up about 17-percent

  • of 7-Eleven′s sales,... and the plan is to boost that figure to 20-percent, next year.

  • GS25 another popular convenience store is offering a lineup of tech goods,... from cellphones

  • and televisions to water purifiers. Some take it to another level... by offering

  • space to enjoy a cup of coffee or hold meetings. "I didn′t know these rooms existed. I hope

  • to use one in the future with my friends when I do team assignments."

  • Customers can reserve these rooms at just one dollar per hour,… along with free WiFi

  • access, printing facilities and laptop rentals. "We created this space with the purpose of

  • attracting more customers by offering convenience. People visit our store not just to buy food

  • but to spend time." By shifting focus from their traditional moneymakers,

  • like instant foods, towards new goods and services,… convenience stores are striving

  • to be more than just a quick stop shop. Kim Min-ji, Arirang News.

As the market becomes ever more cut-throat... with stores seemingly opening on every corner

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コンビニが非食品に進出 편의점 영역 확대 (Convenience stores expand into non-food products 편의점 영역 확대)

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    陳瑞亨 に公開 2021 年 01 月 14 日
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