WHEN MARK ZUCKERBERG GRANTED

MATT LAUER HIS FIRST TELEVISION

INTERVIEW.

>> THERE IS A THING CALLED

SWAGGER.

WE KNOW WHAT IT IS WHEN WE SEE

IT.

SOMEONE WALKS WITH A SWAGGER AND

PRESENT THEMSELVES WITH A

SWAGGER.

THERE IS AN IMAGE THEY PROJECT.

THE LAST SEVERAL MONTHS HAVE

THEY TAKEN YOUR SWAGGER AWAY?

AND IS THAT IMPORTANT?

>> YOU KNOW, I TRY TO NOT HAVE A

SWAGGER.

SO I'M NOT SURE --

>> I DON'T MEAN IN THE A LITERAL

SENSE.

I MEAN IN THE A FIGURATIVE

SENSE.

>> THERE IS A LOT OF CRAZY STUFF

GOING ON.

THERE ARE PERIODS WHERE PEOPLE

SAY THAT YOU KNOW, WE'RE GOING

BETTER THAN I THINK WE'RE DOING

AND PERIODS WHERE PEOPLE SAY WE

ARE DOING WORSE THAN I THINK

WE'RE DOING.

>> ONE THING THAT IS DOWN IS THE

STOCK PRICE.

IT HAS FALLEN 40% SINCE IN MAY.

THE COMPANY IS CELEBRATING ITS 1

BILLIONth USERS BUT FACING ANGRY

STOCKHOLDERS AND DISAPPOINTED

EMPLOYEES.

ON PAPER, ZUCKERBERG HAS LOST

BILLIONS.

BUT THE FOUNDER AND CEO, WHO

LOOKS YOUNGER THAN HIS 28 YEARS,

TRIED TO PUT IT ALL IN

PERSPECTIVE.

>> IT'S BEEN A TOUGH SEVERAL

MONTHS AROUND HERE.

WHAT IS MORALE LIKE?

ARE PEOPLE CONCERNED?

A LOT OF PEOPLE CAME HERE

THINKING ONE THING IS GOING TO

HAPPEN AND IT CHANGED.

>> YEAH, I MEAN, THINGS GO IN

CYCLES.

WE'RE OBVIOUSLY IN A -- WE'RE IN

A TOUGH CYCLE RIGHT NOW WHERE

THAT DOESN'T HELP MORALE.

BUT AT THE SAME TIME PEOPLE HERE

ARE FOCUSED ON THE THINGS THEY

ARE BUILDING.

>> BUT LIKE YOU THESE PEOPLE

HAVE TAKEN A HIT.

WHEN YOU SEE FACES OF EMPLOYEES

HERE DO YOU FEEL PERSONAL

RESPONSIBLE FOR THEM.

I DON'T MEAN AS A CEO.

DO YOU LOOK AT PEOPLE AND FEEL

LIKE IT'S GOING TO BE OKAY?

I'M GOING TO MAKE IT BETTER?

>> WELL, I MEAN, I FEEL A LOT OF

RESPONSIBILITY IN MY ROLE.

AND THE THING THAT WE CAN DO IS

JUST MAKE SURE THAT WE'RE

BUILDING THE BUSINESS AND

BUILDING OUR PRODUCT TO BE THE

BEST THEY CAN BE.

THAT'S WHAT EVERYONE COMES TO

WORK EVERY DAY TO DO.

AND PEOPLE ARE REALLY EXCITED

AND OPTIMISTIC ABOUT THE THINGS

WE ARE DOING.

>> BUT IT IS CLEAR THAT

ZUCKERBERG FEELS THE HEAT.

HE KNOWS THAT FACEBOOK NEEDS TO

FIND NEW WAYS TO MAKE BIG MONEY

FAST.

>> CAN THE COMPANY MAKE MONEY?

I'M NOT A TECH GUY OR REALLY A

BUSINESS GUY.

AND THE QUESTION I ASK MYSELF

AND I HEAR OVER AND OVER.

IF A COMPANY HAS A BILLION

CUSTOMERS HOW CAN THEY NOT BE

KILLING IT MAKING MONEY?

>> I THINK IT DEPEND OS ON YOUR

DEFINITION OF KILLING IT.

WE MAKE BILLIONS OF DOLLARS.

BUT THE FUTURE IS REALLY GOING

TO BE ABOUT MOBILE.

AND THE OPPORTUNITIES FOR GROWTH

THERE.

>> HAVE YOU BEEN SLOW TO GET

THERE?

ARE YOU PLAYING CATCH UP A

LITTLE BIT IN THE MOBILE AREA?

>> WE HAVE THE MOST-USED MOBILE

APPS.

THERE ARE 5 BILLION PEOPLE IN

THE WORLD WHO HAVE PHONES.

WE SHOULD BE ABLE TO SERVE MORE

PEOPLE.

>> AN ARTICLE I READ IS MARK

ZUCKERBERG IN OVER HIS HOODIE?

DO YOU THINK A CEO WHO HAS MORE

EXPERIENCE THAN YOU MIGHT BE

ABLE TO TAKE THIS COMPANY TO

THIS NEXT LEVEL AND LEAVE YOU TO

DEVELOP THE PRODUCTS?

WOULD THAT BE A POSSIBLE

STRATEGY?

>> YOU KNOW, I TAKE THIS

RESPONSIBILITY THAT I HAVE

REALLY SERIOUSLY.

AND I THINK THINK THAT FACEBOOK

NEEDS TO BE FOCUSED ON BUILDING

THE BEST EXPERIENCES FOR PEOPLE

AROUND THE WORLD.

WE HAVE THIS PHILOSOPHY THAT

BUILDING THE PRODUCTS AND

SERVICES AND BUILDING THE

BUSINESS GO HAND IN HAND.

>> WHEN IT COMES TO DOING THAT,

FEW COMPANIES DO IT BETTER THAN

APPLE.

ZUCKERBERG IS FRIENDLY WITH

APPLE'S CEO TIM COOK AND WAS

INSPIRED BY APPLE'S LATE

FOUNDER, STEVE JOBS.

>> WHAT WAS THE THING THAT YOU

OBSERVED ABOUT STEVE JOBS THAT

MAKES A DIFFERENCE IN YOUR LIFE

AS A CORPORATE EXECUTIVE EVERY

DAY?

>> I MEAN, HE WAS JUST SO

FOCUSED RIGHT?

FOR HIM THE USER EXPERIENCE WAS

THE MAIN THING THAT MATTERED THE

ONLY THING THAT MATTERED.

AND I THINK THAT THERE IS A LOT

THAT EVERY COMPANY CAN LEARN

FROM THAT.

>> LAST WEEKEND, APPLE SOLD

ABOUT 5 MILLION OF THEIR NEW

iPHONE 5s.

DID YOU BUY ONE?

>> TIM SENT ONE TO ME.

>> YOU GOT A FREEBIE?

YOU DIDN'T HAVE TO PAY ANYTHING?

ARE YOU AN iPHONE 5 USER?

>> I THINK I HANDED MY PHONE

BEFORE THIS INTERVIEW.

BUT I USE ALL OF THEM.

RIGHT?

SO I'M --

>> ARE YOU JUST NOT PLAYING

FAVORITES HERE?

>> IF YOU THINK ABOUT IT, iPHONE

IS A GREAT PLATFORM.

THERE ARE MORE PEOPLE WHO USE

FACEBOOK ON ANDROID.

IT'S A DIVERSE ECOSYSTEM AND WE

BUILD FOR ALL OF THE THINGS.

>> THE PLACE WHERE FACEBOOK DOES

ITS BUILDING IS THE FORMER SUN

MICROSYSTEMS COMPLEX NEAR SAN

FRANCISCO BAY.

FROM HIGH ABOVE YOU CAN SEE THE

WORD HACK IMPRINTED ON THE WALK

WAY AND IN THE HACKER COMPANY

BUILDING YOU CAN SEE

ZUCKERBERG'S GLASS OFFICE.

THE DESIGN OF THE FACILITY IS

PURPOSELY UNFINISHED AND

EMPLOYEE CENTRIC.

THERE ARE MINI-KITCHENS WITH

24/7 SNACKS AND RESTROOMS FULL

OF TOILETRIES AND YOU MAY RUN

INTO THE BOSS.

>> IF YOU ARE WALKING THROUGH

THE CAMPUS HERE DO YOU THINK THE

EMPLOYEES ARE COMFORTABLE TO

WALK UP TO YOU AND SAY EXCUSE

ME, MARK -- WHAT DO THEY CALL

YOU?

>> MARK.

NO ONE CALLS ME MR. ZUCKERBERG.

A LOT OF THEM ARE.

WE CREATE AN OPEN CULTURE.

>> HE IS NOW A HUSBAND.

HE MARRIED HIS GIRLFRIEND OF

ALMOST NINE YEARS.

PRISCILLA CHAN.

>> I SAID I WAS HAVING A

SURPRISE PARTY FOR GRADUATING

FROM MEDICAL SCHOOL.

IT WAS A SMALL WEDDING WITH 80

PEOPLE BUT IT WAS NICE.

>> HIS LIFE AT FACEBOOK THESE

DAYS IS COMPLICATED FILLED WITH

MEETINGS AND TRAVEL.

THIS WEEK HE VISITED RUSSIA TO

MEET THE PRIME MINISTER.

HE APPEARED ON A LATE-NIGHT

RUSSIAN TV SHOW WEARING THAT

SAME T-SHIRT ADISTRICT

ATTORNEYED -- ADISTRICT

ATTORNEYED WITH SMALL FACEBOOK

LOGOS.

>> MY WIFE HAS A BUNCH OF STUFF

BUT HER DRAWER IS SCRUBS FOR THE

HOSPITAL.

>> YOU ARE TELLING ME YOU HAVE

ONE DRAWER OF A WARDROBE CLOSET?

>> LIKE MEN EVERYWHERE.

>> I HAVE A SLIGHTLY BIGGER

CLOSET THAN THAT.

>> MARK ZUCKERBERG HAS BIGGER

ISSUES NOW THAN CLOSET SPACE.

HIS GOAL, HE SAYS IS TO CONTINUE

TO BUILD THE COMPANY HE FOUNDED.

>> ARE YOU EVEN ALLOWED AT THIS

STAGE, MARK, TO EXPRESS ANY

DOUBT OR SHOW ANY SIGNS OF

PRESSURE BECAUSE SO MANY PEOPLE

ARE WATCHING YOU SO CLOSELY AND

PARSING EVERY WORD YOU SAY SO

CAREFULLY?

>> YOU KNOW, IT'S FUNNY.

I'VE NOTICED THAT THE PRESS AND

THE WORLD'S OPINION OF US REALLY

GOES IN CYCLES.

I TELL PEOPLE, YOU KNOW, YOU

HAVE TO NOT BELIEVE THE GOOD

THINGS THAT PEOPLE ARE SAYING