字幕表 動画を再生する 英語字幕をプリント FEMALE SPEAKER: Good advertising to me is one where there's humor. I think we all like to laugh. FEMALE SPEAKER: It's a commercial that you remember and you want to tell your friends about it. FEMALE SPEAKER: Good advertising for me would have an ethical component to it. So I would be able to believe in the product and trust the advertisement. I guess there's the trust element there. MALE SPEAKER: Companies showing proof that they maybe give back to a community or, I don't know, participate in some service that would be beneficial to somebody. MALE SPEAKER: --thing that I do find interesting now is the new Gap campaign. The new campaign makes you want to go buy a new pair of jeans every time I see the new models they have out. MALE SPEAKER: I always think of great advertising as things like Apple's doing where I'm really looking forward to seeing the next ad. And I'll actually watch them on TV. But I'll actually look for them on the internet. FEMALE SPEAKER: Apple, of course, is the quintessential good advertising that harnessed an entire generation. There's a sexiness to it, a fun-ness, that sort of thing that they really tapped into. MALE SPEAKER: Yeah, a good form of advertising was last year with The Dark Knight. They set up a whole bunch of different websites kind of mimicking what was going in Gotham City. And they had tours going on for different states where you could vote for Harvey Dent or be against him, which I thought was pretty cool. FEMALE SPEAKER: My friend played for me "This Bud's for You," a song, on his cell phone. And he's a computer guy. And it played the song about this Bud's for you, the computer guy, and you take care of our hard drives. And it had all this innuendos. It was very clever. And it was a good song. And so I paid attention to that. I thought that was really clever. And apparently they did they did a whole series. MALE SPEAKER: With the Budweiser frogs, people remembered it. I would imitate it. I was like a little child. Anything that you get people to kind of recite-- FEMALE SPEAKER: The Geico guy, I actually like him because just think of a gecko speaking, talking, it's interesting. I love the way he speaks. I love the way-- He grabs me. FEMALE SPEAKER: Smart advertising is something that figures out sort of what you want and subtlety gives that to you.