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  • Airbnb is one of many businesses in the travel industry that has been

  • hit hard by the Coronavirus pandemic.

  • If you happen to be working in the travel industry, your entire basis

  • of substance is gone.

  • You can assume its occupancy rates have completely fallen off a cliff.

  • In March of 2017, Airbnb was valued at 31 billion dollars.

  • By the end of April 2020, the value dropped to 18 billion.

  • At the beginning of May, the company was forced to lay off 25 percent

  • of its staff, nearly 19 hundred individuals.

  • CEO Brian Chesky told employees that revenue this year was forecasted

  • to be less than half of what the company earned in 2019.

  • They need people to be booking or, you know, they could be in

  • trouble. The company was founded in 2008 by three friends from

  • college, starting with their own apartment as the first listing.

  • The concept was simple.

  • Airbnb has hosts and guests.

  • The hosts list their properties on Airbnb, the guests book those

  • properties on Airbnb and Airbnb takes a cut from both sides.

  • They take a percentage of every booking, which is very similar to how

  • Uber, how Lyft make money.

  • The company grew quickly and today has over seven million listings

  • worldwide. In January 2020, Airbnb saw 50.2 million Web site visits.

  • Airbnb competition, VRBO saw 14.7 million visits in the same month.

  • Today, Airbnb, by the number of rooms that it has or the number of

  • nights that it books is by far the largest operator in the

  • hospitality industry.

  • No hotel company can compete with the scale.

  • But the global pandemic is proving to be Airbnb's greatest challenge

  • yet. The company is struggling with cancellations and reimbursements

  • after Airbnb announced it would be refunding customers whose

  • reservations fell within a certain timeframe.

  • This angered many hosts who were stuck having to pay back most, if

  • not all, of the cost of the rental.

  • No one knows what to do in this situation.

  • Many guests were also angered by the way Airbnb handled refund

  • requests. I might just be screwed.

  • Which is completely unfair, and that's a lot of money, man.

  • That's a that's a lot of money.

  • And while social distancing measures were in place, some local

  • governments deemed short term rentals as non-essential businesses,

  • adding more stress to hosts who rely on Airbnb for income.

  • Airbnb hosts, if they're going to try and have their business, they're

  • actually gonna be skirting the law.

  • It was speculated that Airbnb would go public in 2020, but that goal

  • is growing more and more distant.

  • Certainly it would be very difficult in this environment.

  • With the threat of more cancellations as the pandemic cripples the

  • travel industry, guests, hosts and investors like are left asking

  • what Airbnb will look like after the Coronavirus pandemic or whether

  • the company will survive at all.

  • Airbnb be defined an entire subgenre of the travel industry as it

  • gained popularity, the short term rental

  • It's like Kleenex, you know.

  • Kleenex and Kleenex, it's tissue and Airbnbs aren't Airbnbs, they're

  • short term rentals.

  • Airbnb doesn't have a viable competitor, at least in the United States

  • and in many other markets.

  • Though it quickly became a market leader, it does not have an

  • untarnished record.

  • The platform has been criticized for driving up rent prices and

  • contributing to housing shortages in major cities.

  • It has also been criticized for racial discrimination, illegal

  • listings, hosts using spy cams, troublesome, sometimes deadly house

  • parties and unnecessary fees.

  • Despite these conflicts, Airbnb was doing well.

  • According to source says Airbnb actually was profitable in 2017 and

  • 2018. And that's actually seen as a little bit rare for a unicorn of

  • its size that has this marketplace in the gig economy.

  • In 2019, however, Airbnb burned through more money and is thought to

  • have notched losses.

  • The company was aiming to go public in 2020.

  • We think next year will be the right time for us.

  • Ok. They have very strong market position.

  • Their business was going well.

  • Reservations were going up.

  • Everything was pointing in the right direction.

  • And then of course the sky fell.

  • As Covid-19, spread across the globe, travel ceased and Airbnb lost

  • nearly 42 percent of its value from March of 2017 to April of 2020.

  • You have to ask, did Airbnb wait too long to go public?

  • Many people would say that it did.

  • On March 14th, 2020, Airbnb announced an extenuating circumstances

  • policy that suspended the cancellation policy set by Airbnb hosts.

  • If a guest book to trip on or before March 14th with check-in dates

  • between March 14th and April 14th, that guest was allowed to cancel

  • eligible trips without penalty.

  • The policy was extended to allow guests with reservations up until

  • May 31st and then again to June 15th to be eligible for either an

  • Airbnb credit or the more selective option, a full cash refund.

  • In any two sided market, you always figured out who you're going to

  • subsidize more and what you're going to actually screw more.

  • This was a blow for hosts, some of whom would lose thousands from the

  • new policy. Cancellations are a detriment to the host's bottom line.

  • That's why on Airbnb platform, the hosts choose the cancellation

  • policy they are comfortable with.

  • They made a policy change that overrode every single partners

  • cancellation policies.

  • They made the decision to give guests who fit a specific window, a

  • 100 percent refund, regardless of whether, you know, you as a host

  • had chosen strict, moderate or flexible.

  • This change puts hosts in difficult situations.

  • Liam and Travers are two hosts that make a living from their Airbnb

  • listings. I mean, I lost thousands upon thousands within like a week.

  • My phone just kept going off.

  • Cancel, cancel, cancel, cancel.

  • cancel. I was looking at a business that did almost two million

  • dollars in revenue last year and within two days, I'm like,

  • everything is good. Then all of a sudden I'm thinking I might have to

  • go bankrupt. Many hosts rely on the money they make on Airbnb,

  • whether it's just renting out a spare room or if they've built a

  • business with hundreds of properties.

  • It's what pays for my mortgage and property taxes, and in San

  • Francisco, those two things are lot.

  • Some hosts have shifted their business model to compensate.

  • There's multiple ways that I can handle this.

  • I can either sit back and blame Airbnb for the whole situation or I

  • could kind of take action into my own hands and try to pivot my

  • business model so that I can make it through these challenging times,

  • which luckily I did.

  • Travers created a guide for other Airbnb hosts discussing ways to save

  • their businesses during this global pandemic, and Travers, along with

  • many hosts, have turned to longer rentals, especially for those in

  • the health care industry to make up for the loss of short term

  • vacation rentals, and Airbnb has supported the strategy.

  • Right now, during Covid, I opened it up to a health care worker.

  • A frontline worker was staying there.

  • But Airbnb decision to favor guests over hosts has tainted some

  • relationships. They had options.

  • They could have put their listings on Airbnb, be on VRBO, on

  • Booking.com, built their own websites, put them on Craigslist.

  • You know, they had options, but they were going nice and steady and

  • exclusive with Airbnb.

  • And that decision on March 14th just completely broke the trust for a

  • lot of these hosts. The relationship with Airbnb, it was it was

  • great. I mean, the customers just kept on coming, especially in

  • Pittsburgh, where the market's not too saturated.

  • And then with the coronavirus now, it's just a new challenge.

  • The CEO, Brian Chesky, faced backlash over the extenuating

  • circumstances policy.

  • Brian Chesky is seen as an innovator, but also somewhat of an

  • operator. He will be truly challenged over the next year to navigate

  • Airbnb way through this crisis.

  • He later apologized for making that decision without the host

  • community. I wanted to say this to you right now.

  • I'm sorry. I'm sorry we didn't consult you as partners.

  • And I've heard for you ever since that decision.

  • And what I've heard is that, you know, you want us to treat you truly

  • like partners. People make mistakes.

  • He made a mistake. But that doesn't mean he isn't on the leadership

  • team, isn't the right team to guide Airbnb past this crisis.

  • In response, the company created a 250 million dollar fund for

  • struggling hosts, but there was some fine print on how much hosts

  • would be helped, and many hosts were still left struggling with the

  • cost of cancellations.

  • Airbnb said that, you know, with our new policy, you're going to get

  • 25 percent of what you should have had.

  • So that sounds that you're going to get 25 percent of your booking.

  • But really, it's 25 percent of the 50 percent that you would have

  • had. So a lot of the hosts are doing the math, and really, that's

  • just twelve point five percent of the original booking.

  • What has happened with the guest, however, doesn't quite add up

  • either. Though some guests had an easy time getting their refunds.

  • Other guests were asked to jump through hoops.

  • Eduardo Albani was flying to Rome where his parents live, and the

  • three of them are going to fly to Barcelona after that.

  • When he asked to cancel, Airbnb customer service suggested Albani

  • have his elderly parents in Italy get a doctor's note.

  • What they would recommend to you is that you send your parents to the

  • doctor, get a certificate they can't travel.

  • I said excuse me. I mean, my parents are pretty old, there is a global

  • pandemic. I mean, it's not safe.

  • It's not something you can ask in this phase.

  • There are I mean, there over 70 year old, they're really high risk

  • people. Airbnb Customer Service also asked for sensitive information

  • from this guest who asked to remain anonymous.

  • My wife, who is a nurse in a major hospital in Charlotte, used the

  • reason of a medical worker.

  • And then they came back and said, well, if you're a medical worker,

  • we need documentation from your supervisor in the hospital saying that

  • you're unable to travel these days due to Covid-19 in your work

  • obligations. That's not what the CEO said.

  • The CEO said it was unequivocal, we're giving refund.

  • Done. The hospital had better things to do than spend their time

  • writing letters justifying why an employee can't do convenience

  • travel. And we refused to ask her employer for that information.

  • Our plan was to do a trip to Sayulita, Mexico for spring break with

  • our kids and then another family.

  • You're gonna give a refund to people who had scheduled to go between

  • March 14th and May 31st.

  • I was scheduled between March 15th and March 22nd.

  • Clearly within there. And yet I'm not getting a refund.

  • All of these folks were traveling within the extenuating

  • circumstances, policy timeframe.

  • Luckily, Albani and the anonymous guest eventually received refunds.

  • But Scanlon is out eight thousand eight hundred ninety six dollars

  • because he asked his host to cancel on March 12th and the policy

  • didn't go into effect until March 14th.

  • According to Airbnb's extenuating circumstances policy, cancellations

  • will be handled according to the extenuating circumstances coverage

  • in effect at the time of submission and reservations that were

  • already canceled will not be reconsidered.

  • I have no recourse here.

  • I don't know what to do.

  • My experience of what the requirement was to get a full refund was

  • very different than what the CEO said, his written message, the

  • corporate website.

  • Given the service I've received, I don't know if I will choose it

  • again. Airbnb responded to these three guests complaints, saying our

  • global customer service team has been working around the clock to

  • help both hosts and guests throughout a situation that has been

  • challenging for the entire industry.

  • We firmly believe that travelers should not have to choose between

  • safety and money and are extenuating circumstances policy aims to

  • strike a balance and protect the well-being of both hosts and guests.

  • Beyond these three guests, the outcry has been loud against Airbnb's

  • customer service.

  • People are congregating on Twitter.

  • They're congregating on Facebook.

  • They're congregating on Reddit to complain about this.

  • I have now like an Airbnb customers or agent because they're having

  • no luck with the company, and now they're turning to reporters

  • because that's the only thing they can do.

  • All this adds up to a pretty unstable future for Airbnb, at least for

  • the immediate future.

  • What a day for Airbnb to get through this is, first of all regain

  • trust of the hosts as well as the guests.

  • I think, you know, one of the worst things that you can deal with is

  • uncertainty. And that's certainly what's going on right now.

  • I can't imagine that the company will go public in 2020.

  • In early April 2020, Airbnb be raised one billion dollars in funding

  • from investors Silverlake and Sixth Street Partners.

  • But that wasn't enough.

  • The company raised another one billion dollars in debt from Fidelity,

  • T. Rowe Price, BlackRock, Apollo and Oaktree just a week later.

  • It is getting hit hard by the global pandemic and it needs to put more

  • cash on its balance sheet in case this goes on for longer and longer.

  • So it did go to the market twice, but when you look at the types of

  • investors that have gotten into Airbnb, that is a vote of confidence

  • that some of the biggest hedge funds, private equity funds and

  • institutional investors in the world.

  • It's not a bad opportunity for an investor to come in and buy up A

  • irbnb's shares in the private market for the cheap, because in the

  • long run, I think it's a solid company with a solid business model,

  • but they need more capital.

  • I don't think, you know, two billion dollars is gonna go too far, by

  • the way. But that still wasn't enough money and Airbnb had to make

  • massive cuts to its workforce.

  • Airbnb has also enacted a hiring freeze, cut executive salaries by 50

  • percent and may scrap employee bonuses.

  • The CEO won't even get a salary for the next six months.

  • In better news for the company, some say Airbnb is in a better

  • position than other businesses in the travel industry, especially

  • hotels. Because a hotel company still has to pay rent.

  • They still have to pay the real estate taxes.

  • They still have to pay the labor.

  • They have to keep the facilities maintained and cleaned.

  • While it's unlikely the company will close its doors for good once

  • this is all over, it may end up being a very different company when

  • folks do start traveling again.

  • I do believe they will come through this actually much more strongly

  • than the hospitality industry in general.

  • Probably Airbnb doesn't know if they're gonna get through this because

  • we don't know how long this pandemic is going to last and we don't

  • know how long it's going to take before people feel comfortable to

  • travel again and stay in other people's homes or even book a hotel

  • room. The type of fall that we might see can be more in line with

  • that of Uber and we work.

  • There is still around, but there are shell of what they once were.

Airbnb is one of many businesses in the travel industry that has been

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Airbnbは生き残れるのか? (Can Airbnb Survive?)

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    day に公開 2021 年 01 月 14 日
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