the singar Bono from YouTube in last TED event

I was really amazed because he said that we are so close

to eradicate polio from the surface of the earth.

I thought it was amazing and I couldn't help

but imagine how the world would be such a better place

if much more celebrities would come together and try to solve world issues

But the problem is that there are much more global issues

than celebrities are willing to use their fame for the good of society

what I would like to share with you today is

what can we do if we are part of 99% if we don't have neither influences, if we don't have a very nice voice.

What can we do to change the world?

But before I go there

I want to tell you a bit about why I started this adventure

and a bit about my background

My parents were Vietnamese war refugees

After the war, they escaped on the boat with a hope of better life

Thanks for the support of non-profit, the Red Cross, we were able to realocate to Switzerland.

I was really fortunate to grown up in Switzerland

and my only exposure, untill I was 15, to global issues such as poverty and hunger

was things that I was seeing on tv

Looking on the screen was feeling like you were watching a movie

and it was hard to relate

and I wasn't so comelled to actually make anything to try to solve it because

I thought that I couldn't do anything to make such a big change

So I went to Vietnam when I was fifteen

with my parents. It was the first time and I was able to see poverty with my own eyes

and what it made me realize seeing those kids in the street trying to beg for money

was that I was actually quite close

from that life and only things that separated me from that life was that

the fact that my parents took a boat in 1980

So I've felt really fortunate and that really changed a way I saw the world

When I graduated from university

I felt a bit like a black sheep because

around me all my friends wanted to work for big companies

and try to make it a very good living. You know, in switzerland,

many people wanted to work for banks or these kind of thing

But for me, I had this kind of desire to contribute and give back to the society

but at that time I was not so much familiar with the world social entrepreneur

So I was not so sure what I could do at that time

So I started travelling and arrived, in 2007, in Japan where

Actually there were big culture shock

But something that really remarked me was the difference that we had

in terms of donation made to NPOs in Japan

This number, $5 Billion in 2010

This is the amount that the individuals have donated to non-profits in Japan

If you compare to the United States,

this number is actually $220 Billion which is a massive difference

I really couldn't understand how

2 countries that were so close in terms of GDP ranking

had such a massive difference after all

If you take into the daily life, $5 billion represents only $ 40/person a year

And for the american people, it means they are giving $ 700 a year

So I started asking to my japanese friends

How come there are such big differences

And they told me a couple of reasons

They said,first of all, there's not a big donation culture in Japan

And there is not really tax incentives

So that some reasons

Other told me that's religious matter There was a talk about religion

Well you know the Christianity is not so common in Japan And it means that

people are not so willing to donate when they go to the church

And finally another Japanese people said that we are used to that

the government actually takes care of the people in need

so the tax that we're paying to the government should take care of such issues

I found a last reason

and it was the fact that in Japan the number of non-profit organization is

actually a very low compared to the United States

There's only 50,000 NPO in Japan

where as in the US, there are more than 1 million non-profit organization

So imagine that much less people who are trying to raise awareness about global issues

then much less people who are trying to ask for donation from the people

I tried to challenge to myself and I try to find a way how can we increase the number

of people who are not so much concerned about global issues

in a way that would bring some massive change

I try to look for clues in the current world and I saw that there were things

like concerts that became charity concert

So basically mixing entertainment and fun to social contribution is a way to go

Others like to do sports and some people run marathon

some other people also organize some charity run

But I'm not really a runner And I'm terrible at playing music 0:05:48.580,0:05:54.909 Actually I'm better at playing video games and I myself a gamer

sometimes I think that I played a bit too much

how could I justify to my friends, to my parents, to my girlfriend

that playing game was something good

so that was a bit of what I was trying to prove

1 billion players worldwide right now

This represents more than 3 billions hour played every week

That's huge

It's not necessarily a waste, I want to say

Because that represents more than $76 billion that's going to be spend this year

So I think that there is a way,maybe, to try to take a bit of that money

and try to use for the good of society

I believe that there should be a way

for connecting games with the social world

And corporation like Zynga are actually taking the lead

I don't know if you are familiar with the game called FarmVille

It's a game where you can actually spend your money to build and get a bigger farm

and actually you can spend your money to contribute to society

how it's done is when there was an earthquake in Haiti in 2010

users, players were able to buy some digital items that could be used in the game

but this money will be distributed to the non-profit that you see below

and until this day more than $30 million has been donated to non-profit organizations

So that brought some kind of very important change

What am I doing in this whole thing? I'd like to call myself a social gamificator

So if you are not familiar with the term gamification

I'd like to describe it as

the art of turning something is boring and troublesome

such as making donation into something that is more fun

My attempt is to enter the crowd funding platform.

You saw the super amaizing platform Catapult earlier

They made an excellent video I wish I had the same

Actually I would say it's quite close to what they are trying to accomplish.

They're non-profit organization right there who are presenting the activities

and explain you know what they need and then the user go to the platform

and decide how they want their money to be spanned and also

how they can contribute even if they don't have money,

they can still share their projects with their friends on Facebook and Twitter

but the thing that we have a bit innovative is that we added the game elements to it

So that when you make a donation or where you share projects to your friends on Facebook

we would actually give you some points

And both points could be used to get some of rewards

So you could be receiving some rewards from non-profit organization

maybe they would start with giving you a t-shirt

but really if you are super active donor, maybe they could invite you to see the project

that they're doing with your own eyes

And something that we also innovated is that we try to connect those project with corporation

Corporation now try to do a bit of what they called Corporate Social Responsibility

and we try to do the matching between corporation and nonp-rofit organization on our platform

But I think we can do much more than this

I think that's what I show until now was mainly virtual and gaming industry

But I think that in the future,

there should be centraal platform that measure all the activities that you're doing that are social

into one social profile that you would have online

So you could be donating going to charity concert, maybe donating some blood to save life of the people

and the point that you would collect with actually rewards you

just like airline's loyalty program

The more you would contribute to the society, the more of higher status

and opportunity that you would have in life

So I think the future is really about building

a market of engaging people to do change

I talked about non-profit and game sector.

But I think that non-profit should also talk with corporation. I think corporation has advantage to discuss

with non-profit.sometimes they can find some ideas of how to reduce their CO2 emission

for example. And for corporation, it's definitely a way to reach more people to corporation

who already have a massive distribution channel. And they can communicate with millions of

consumer.

So what I have done today, presenting different ideas is a very small step for mankind. But

I believe that is going to grow. I think that the more there will be player who are

socially conscious, the more we will be some impacts in this world.

I really want to finish saying 2 advices.1 for non-profit and 1 for gamer.So for non-profit,

try not to avoid the world of business and games.I think you have a lot of things you

can learn from this 2 sectors and lots of benefit that you can get by trying to work

with them. And finally, if you are gamer like me, keep cool, keep on playing. But make sure

that you choose a right game.

Thank you very much