Turns out Apple is shifting gears a little bit.

They're moving into service is in a big way.

They want some more of your money.

Can you blame them?

I can't.

That's kind of what they do their business after all.

But for a long time, the focus has been solely on the hardware, at least mostly on the hardware.

You buy an iPhone, you buy a Mac book, you buy an iPad and they leave you alone.

We all know the smartphone market place.

It's slow down a little bit.

It's a little bit less red hot compared to what it used to be.

And so because there was speculation for awhile that Apple was gonna diversify its product offerings in the form of service is, and that's what this event was all about.

Apple wants you to subscribe to a 1,000,000,000 things, starting with Apple News.

Plus, I love the feeling of being at the newsstand.

Is that that's the thing, right?

With the magazines, we're bringing magazines toe apple, new newsstand.

I'm really last time I read a magazine.

I don't know about you, but ah, I guess they want to participate in this throwback.

They want to boost up some of those traditional brand names in news and magazines, and some of these have their own subscription fees previously associated with them.

They're trying to put it all in one place.

So you have this news plus subscription.

You pay them $10 a month.

If there's a bit odd to me, because obviously so much of our consumption.

Now it happens on the Internet on the relatively open Internet, with the exception of a few locations, a few sources like The New York Times, you pay some money for that to get past the paywall, but nonetheless, Apple is dipping their toe in the news plus Pond River Stream, and they're looking for 10 bucks a month.

But that's just the start of it.

It doesn't end there, okay, beyond news.

Plus they're going to get into your finances as well.

So they got your news.

Now they're your bank.

That's kind of weird.

Well, not exactly your bank, your credit card.

I should say they launched something called Apple Card, and to me, this is probably the most interesting thing they announce as faras, the service's are concerned because you know, credit cards, for the most part, not not a particularly innovative segment or product category.

Well, Apple has this card that's integrated with Apple pay, even though it will be a physical card as well, which is going to give you cash back on purchases, allow you to track and see graphs of your spending and supposedly authorize you for access to this credit card within moments.

Right on your smartphone.

If you're unfamiliar with the finances, business banking and so one credit cards, they earn money through interest through you carrying a balance through the creation of debt.

That's how the business operates.

So the way I envisioned this now is that apple they can create a bunch of debt right in the store in the Apple Store.

You could be there.

It's like I really like that new life top, and they're like, You know what?

You don't need to pay for this today.

We'll give you the Apple card.

All right, pay for it later.

No problemo.

3% cash back.

Why would you not use our card?

I imagine a tremendous amount of debt creation through this particular product.

Not that there's anything wrong with that, but like let's not get it twisted.

Apple has an agenda here.

It's a money making proposition, and this is going to generate revenue for them in the form of interest payment.

Next up, they're going to continue into the gaming realm.

Apple has their own service here, called Arcade, which does appear to be a type of Netflix for gaming these air mobile games by the looks of it.

So your subscription will grant you access to 100 titles, which you can then download playoff line if you want to in across multiple devices.

But they are mobile oriented games.

They work on iPad, iPhone, and then the Mac sort of seems like an afterthought.

This is gonna come down to the games because they're not Triple eight titles.

It's not Assassins, creator Doom or anything like that.

If the game's air good, the service is going to be good.

They did not announce a price, but if there's some compelling titles in their conceive is being popular for a certain subset of casual gamers.

But it's different in stadia.

In a sense, it's not going after the next degree of gamer does looking for the Triple eight titles.

All right, next up, the things start to get confusing at this point in the presentation because we're talking about the TV product Apple TV, which is an actual product.

It's a box you can put on your TV that's called an Apple TV.

Then there's the APP Apple TV.

And then there's Apple TV plus, which is kind of like an app within the APP.

So Apple wants Apple TV the APP to be your kind of hub for all your entertainment.

They built it into some smart TVs to get you started.

But of course, it will also operate on all of your apple devices, whether it's the phone, the iPad and even on the back, actually for the first time.

So this is like an amalgamation of your cable subscriptions.

You're independent subscriptions to channels like HBO and then Apple specific content like TV Plus.

If you choose to add that as well, they're even going to make the Apple TV app available for fire TV and Roque Ooh, so they really want you to use this thing.

They're blasting it everywhere.

All right, now, next up, things get wild.

They just it just I don't even know how to describe what happened next within the keynote of Ah, they just sort of marching celebrities out.

Lights on, Lights off.

Tim Cook Celebrity Big Bird.

It was unpredictable.

It was very bizarre.

Almost like endorsements like, Hey, we're attached to Steven Spielberg.

We got Reese Witherspoon.

That's Jennifer Aniston were apple.

Things were happening, by the way.

Here's open up like it was they told you.

I guess what this shows they were working on.

We're gonna be like.

But there were no trailers, no teasers, at least not comprehensive ones to showcase what they've been working on.

Presumably, Apple is spending a boatload of cash to get into the content business similar to something like Netflix.

Now, I'm skeptical of what they're gonna be able to achieve your, especially since they didn't talk about a cost in this case is, well, like, how much can you really charge for these Apple originals?

What are people willing to pay?

It's going to be ad free subscription service, exclusive Apple originals available in 100 plus countries and coming in the fall.

Let's do a quick breakdown.

Why does this matter what is apple trying to do here?

Why I talked earlier about the fact that you know, phone sales in general, smartphone sales, tech sales and so on.

They've kind of stagnated a little bit.

And as a company like Apple matures, they you know, they got to figure out new ways to profit the companies they're up against, like Amazon, Google and so on are really diversified.

Now, Apple has the hardware piece fairly well figured out.

So how can they just plug in some new monetization streams if they've already got $1000 phone in your pocket?

Well, why not get your credit card?

Why not get your content subscript?

I mean, if we're talking about having each one of the's subscriptions from Apple like, what is your monthly fee looking like you got iCloud, you got news.

Plus you got TV plus, and they still expect you to have the Lulu and Amazon prime subscription when they showcased the regular Apple TV app.

It's like, Wow, it's getting out of hand here.

I don't know how many people are prepared for all of these subscriptions.

Tim Cook's trying to print some money.

They want all your money If you got any left over at the end of the month, Apple will happily take it.

Let me ask you a question.

Are you Are you walking in?

Are you marching into an apple store to get an apple credit card to buy an Apple Mac book?

Is that you or are you?

Are you a little bit nervous?

Here are Are you a little bit skeptical?

Are you sick of subscriptions?

Are you done with it?

Are you like Lou?

I'm already subscribed out of control here.

I gotta cut back on my subscriptions.

Not ADM or I mean, think about it right now.

You could have you two premium Netflix.

You could have ah, wide variety of subscriptions.

As it stands, an apple seems to want a dozen Maur.

So you tell me.

Subscription fatigue.

Do you feel it?

Are you up for a couple more?