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So if right now I was to go talk to people who have done business right, people who bought from your customers, your vendor, even your team members for you if I was to go to them and I would ask them to describe you with the words with their three words, match your fee words.

How close would it be, how you see yourself and how other people see you, how you see yourself in, how other people see you.

If there's a gap, what he means is there's a gap between who you believe you are and who you want to be perceived.

That gap is a problem when it comes to personal friend, because you want to be seen a certain way, you'll be known as have certain characteristics and certain attributes.

And then people see you something totally different, right?

So given example.

Who could help me out with name One thing that's on your list.

One of the one of the Cubans loyal.

Okay, if I go to your friends, I go to your family and go to hell.

Who knows you quite well, what they say, what that were.

Come up.

That's awesome.

Write this down.

What creates a personal brand is convincing.

Authenticity is not a fucking logo.

There's nothing to do with the name.

It's not a logo.

It's not graphics and all that.

No, its reputation.

What you're known for, how people talk about you behind your back, how they talk about you when you're not in the room, they might say, Is it possible?

They say one thing to you when you're talking to them, and they say something else completely different.

But you're not in the room.

Yes, right, it's possible.

So it is possible.

The reality is right now.

Yeah, and you all have a personal brand.

We all have a personal friend.

That's your reputation right now, right?

If they say if it's even a friend of yours, think of that friend who always tell us you do deal.

He issue will meet you at a certain time.

And they're always late, right?

And, you know, is gonna be about 10 minutes.

But he's not gonna be on time.

Right?

Guess what?

That's a personal brand.

Because you know, when you need something done when you need something accomplished, you like I don't know if I want to call her.

I don't call him because they had not dependable, but they don't think of it.

You think it's no big for you, Stephanie.

Stephanie.

No big deal with, you know, with sisters.

Know what good friends?

You know me a long time.

Just 10 minutes late.

What's the big deal?

Right.

But first, because, you know, after so many years, you know what?

That person I don't trust that person I don't know and let us down.

How you do anything is how you do everything.

How you do anything is how you do everything.

So that 10 minutes late, if I cannot trust her with time, can I trust her with money?

Can I?

Chuck and I trust her with business.

I don't know, lost.

I'm sure that's an issue.

So, air free single one of us.

We all have a personal brand how you want it, even though I understand that you do, whether you want it or not, it doesn't mean that I need to have X amount of followers on Instagram.

That's a lot of followers on Facebook.

Though We've seen your circle of influence, you have a personal brand.

The problem is, most of us have never, never intentionally craft our personal brand, for most people here or outside happens by accident.