A lot of people telling you why and how they succeeded.

They don't really know.

Now I want to talk about my career and talk about some other stuff I've learned so far.

But I don't want to talk about why I think things have gone well cause I don't really know.

But I think we all know when we screw up.

I think we all know when we make mistakes, and I'm really interested in learning other people's hard lessons the easy way.

So today at Hollywood share three mistakes that I have made in my career early on, back when I worked for other people that may be helpful for you wherever you are in your career.

First mistake. 00:00:56.890 --> 00:01:3.150 I did not really truly understand the gap between information knowledge on wisdom. 00:01:3.740 --> 00:01:7.380 I was a rabid collector of information. 00:01:7.670 --> 00:01:9.430 I was frenzied At times. 00:01:9.430 --> 00:01:13.960 I would buy any book, any book on coffee that I could get my hands on control.

EBay and a books and used books sort of sellers online for anything that had coffee in the title.

And I probably ended up with a library of close to it 200 books at one point, and I read a lot of them, and I thought that this would give me an edge that this would give me, you know, an advantage in my career.

It made me really good at trivia games to do with coffee.

Another really.

It had collected enormous amounts of coffee trivia.

It wasn't knowledge.

I hadn't converted the information and knowledge through practice on it.

Said he wasn't wisdom, which comes with a function of using that knowledge over a period of time.

It was just trivia, and I think it's easy to fall into that trap.

And these days it may not be buying books, but it may be just which videos he watched. 00:01:59.970 --> 00:02:2.970 Who you follow on social media, what blood pursed you read. 00:02:2.970 --> 00:02:5.790 If people still wrote posts, let's pretend they do. 00:02:5.800 --> 00:02:14.700 It's the kind of collection of information without really the application off it, where in real learning happens and I got that wrong for a long, long, long time.

I don't necessarily regret a lot of learning.

I did like I think it really deepened my appreciation for coffee and the breadth and depth of coffee.

It sort of hooked me in a way that kept me in the industry for a long time.

But I think I'm massively overvalued that information, because I haven't really worked out how to make it useful.

Second mistake, elect empathy for my employer.

Now this sounds like a really weird thing, but But go with me for just a second in our careers early on in the middle, wherever we are, we have our career goals.

We will chase those down.

We will apply ourselves to hard work and dedication to achieve those goals, and that's a good thing.

I'm not saying that's a bad thing.

That's a good thing. 00:02:54.400 --> 00:03:5.710 But there's more than one pathway to achieving your goals, and I did not really think about the perspective of my employer often when I was chasing down my girls. 00:03:5.850 --> 00:03:10.030 This meant that there were often points of friction times where we butted heads.

What I felt.

I was just trying to do my job to the best of my ability and to pursue my goals and that I was frustrated with them because they just played, didn't understand that they lacked empathy towards me.

But in truth I lacked empathy towards them, their challenges, their needs and had I been a little bit smarter, I could have chased down exactly the same goals in a slightly different way.

That would have worked much more in harmony with what they were after what they were trying to achieve, too.

I'm a little embarrassed looking back at the way I behaved, that how I acted at how I felt because it was in many ways incredibly selfish and inwardly focused.

And that's just part of I guess, often being young, being naive. 00:03:52.140 --> 00:04:0.320 And I was so embarrassed that, you know I did at some point later on once had been an employer called my previous employer to apologize. 00:04:0.320 --> 00:04:3.280 I think I've talked about that before, but did this was really it? 00:04:3.290 --> 00:04:8.960 I just I just lacked empathy and I could have achieved my goals in a way quicker wait that away. 00:04:9.040 --> 00:04:12.250 That would have been way more valuable to that employer to boot.

A lesson learned.

Number three I massively overvalued technical coffee skills.

Now, the easiest example of one of these is gonna be latter out, right?

Like I thought that was really, really, really important.

In truth, I attached were more value to it because it made me feel good.

It's probably a separate discussion about Latina to be had outside of this video, but I would value these very technical skills.

Now the world of coffee has changed and is changing all the time.

And certainly 10 years ago, if you were in a coffee business, you were looking for people with coffee skills with technical copies, girls that were very useful at that time because they were somewhat rare. 00:04:50.990 --> 00:05:3.250 What I didn't value were other skills outside of coffee on, I could have easily pursued other skill sets alongside things I was letting and coffee, but I really just double down purely purely on coffee. 00:05:3.740 --> 00:05:18.550 Now, by the time I started my own business, I realized I had enormous shortfalls in what I knew in my education, my understanding around the world of coffee business these days, I speak to more and more people who are hiring, and they don't just want pure coffee Skill sets anymore.

They want coffee, plus something else.

Beit Marketing, Beit Finance, Beit Customer Service Be it anything really like the There are more opportunities for you if you have a slightly broader skill set.

I'm not saying Don't let about coffee, absolutely learned about coffee and goes deep as you want to.

But don't do it at the expense of learning additional skills.

I think a CZ the coffee world evolves.

Those additional skills make you incredibly desirable on Dhe.

You know, I regret perhaps being again a bit.

Blink it a little bit focused that time.

So they go.

There's three mistakes that I made pretty early on in my career. 00:05:58.040 --> 00:06:2.310 I'll talk about other mistakes I've made more recently in the last 10 years. 00:06:2.540 --> 00:06:3.390 In another video. 00:06:3.760 --> 00:06:6.090 For now, I'd love to hear your thoughts. 00:06:6.280 --> 00:06:6.840 Do you agree? 00:06:6.840 --> 00:06:10.750 Do you disagree on my being harsh to myself of my being ridiculous?

Or maybe, is there something to be learned in all of these mistakes that I made limiting your thoughts in the comments below?

As always, thank you so much for watching.