50 nonprofits are competing for $250,000.

Joining us this morning to talk more about the charity challenges.

Diane Charles, vice president, president of corporate communications.

How exciting is this?

The 11th annual.

Can you believe it?

Mr.

Van started this for the 50th anniversary some 10 years ago, and it's just grown every year.

And it's such a great opportunity for charities to raise awareness, raised new donors and then obviously win possibly $100,000 grant.

Yeah, break down the charity challenge a little bit for those who don't know well, So the way it works is that we have 50 charities vying for this $250,000 in grants.

The one that raises the most amount of money over a three week period will win $100,000 2nd place 50003rd 25,000 down to about $5000.

And then we have bonus challenges along the way to really incentivize these charities.

So the goal is to raise a $1,000,000.

Wow, And do we know who's in the lead yet?

We don't know this daily.

Yes, it's It's all live on our website at Art Van Charity Challenge dot com.

And there is the Boys and Girls Club of Northwest Indiana that's got about almost 200,000 rays.

Wow, amazing.

But we have 15 Metro Detroit charities, including know us the Noah Project, and we have New Day Foundation and Hope Network.

So there's a lot of opportunity for viewers to donate, and every $5 will go a long way.

Well, I was going to say that because you know, not to be biased, but I kind of want a Metro Detroit charity to win.

So how can viewers get involved?

So all they have to do is go to Art Van Charity challenge dot com.

They can look for the charity of their choice and then make a donation, and there's no limit to the donation.

Now, the video that we had just pulled up right before we started there was a familiar, beautiful face.

You want to tell us about who else is involved in this?

Sure.

So for the last several years, our spokesperson, Cindy Cross Crawford, has been our charity challenge Ambassador.

You know, she is beautiful on the outside, but she's more beautiful on the inside and she really believes in giving back.

And we are so fortunate to have her as our spokesperson.

And she she does videos and she visits with all the charity.

So it's awesome.

You know what?

Overall, let me just ask, Why would a company like Art Van that's so successful in their own way just be so involved in trying to help the community?

You know what it was?

One of the tenants that Mr Van started some 60 years ago is to always support the communities in which we serve.

And he just always felt like that.

And that tradition that legacy continues today.

You could say you could sleep well at night, then by a bed, bed frame from art Fan and then know that goes to Cherry.

All you guys are so involved in the community, you could definitely sleep well within our lab, said Raymond Bed, right.

We're gonna pose more information on our Web site at w x y z dot com.