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  • - [Man 1] In person, you get to feel Dan's authenticity.

  • - [Man 2] I don't have other mentors that have gone

  • as far beyond my expectations as Dan has so far.

  • - [Woman] How do you keep 5,000 people around the world

  • engaged for six hours at a time?

  • That is no small feat.

  • - [Announcer] Mr. Dan Lok.

  • (applause)

  • - You get some of most powerful, positioning methods

  • and breakthrough business strategies.

  • A first time customer, at best, is a good prospect.

  • Write it down.

  • - The principles that I'm going to show you today,

  • that are literally going to be game changers

  • for your business if you apply them.

  • - [Woman] It's so special to have such a good teacher,

  • so structured, so common sense,

  • and have the business acumen at the same time.

  • And the heart, oh my God.

  • (dramatic music ends)

  • (piano music)

  • - The value is also where when you can describe the positive

  • or the problems that the first couple seconds,

  • 10 seconds, 20 seconds, they're now looking forward.

  • Hey, maybe in your speech, in your talk,

  • you have a solution for me.

  • Right?

  • I don't know how long that is.

  • There is a 90 minute talk, there is a 60 minute talk,

  • but you have a solution.

  • And one thing I've learned in marketing,

  • maybe more so in marketing,

  • one of the most powerful thing that you can do

  • is not just describing your product

  • and service and all that.

  • It's if you can describe their problems

  • better than they could describe themselves,

  • they automatically assume that you're a solution.

  • So, write it down.

  • If you can describe their problems

  • better than a prospect could describe themselves,

  • they assume that you have a problem.

  • You have a solution, sorry.

  • You describe the problems better than they could do,

  • they assume you have a solution.

  • Imagine this, okay?

  • Imagine that I have...

  • a needle sharp pain in my elbow right here

  • like on and off for

  • let's say three, four weeks, hypothetically.

  • Okay?

  • Like sharp pain.

  • Sometimes when you lift something

  • it just feels a little bit weird.

  • It doesn't feel so good.

  • I don't know what's going on.

  • You have this problem.

  • And suddenly, let's say I meet Barneson.

  • Barneson say,

  • "Hey Sifu, I had the same thing before.

  • "It was this kind of sharp pain.

  • "Is it periodically?"

  • I was like,

  • "Yeah."

  • "And it's like a needle kind of pain?"

  • "Yeah."

  • "And is it like the right side?"

  • "Yeah."

  • "You know what,

  • "I used to use computer like that and it happens.

  • "I did went to see this acupuncture

  • and he did a couple times treatment and heal me."

  • I'm like,

  • "Holy fuck, give me the number."

  • You see what I'm talking about?

  • 'Cause he's describing my problem so precisely.

  • "Yes, yes, you must have the solution.

  • "Cause you know what I'm going through."

  • So the minute he gave me the contact of the acupuncture,

  • I'm assuming that guy can solve my problem, right?

  • It's very, very powerful.

  • Most business people don't spend enough time

  • thinking about the prospect's problems.

  • They spend all their time thinking about

  • what their own products, their own solutions,

  • their own services whatever.

  • You spend majority of time thinking about their problems,

  • take the time to do that,

  • selling is easy.

  • Selling is so easy.

  • When you can describe that precisely,

  • and you inject emotions into it,

  • selling is not difficult.

  • Assuming of the solution, you can describe the problem,

  • you inject emotions, it's closed.

  • It's so simple.

- [Man 1] In person, you get to feel Dan's authenticity.

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A2 初級

販売を容易にする最も簡単な方法 (The Simplest Way To Make Selling EASY)

  • 4 2
    林宜悉 に公開 2021 年 01 月 14 日
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