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Hello, everyone. I'm Marie Kondo
I feel honoured to be standing here on such a wonderful stage today
Everyone at SXSW is talking about big things
but I would like
to talk about
something even
bigger
my
grandmother
my grandmother live in Miyazakia, a very peaceful place in Japan
her house is not big and
She does not own anything especially nice
But she took very good care of her things
her house was always clean and tidy
Even inside her drawers were beautifully organised
Just like her house, her presence was simple and beautiful
She never got angry
No matter what happened
She was gentle
I admire her very much
she would always tell me
Value what cannot be seen from the outside
Normally people can't see inside your house
however the way you organize the area and
how to treat your belongings
will greatly affect your way of thinking
More than we imagine whether our house is tidy or not
Has a great impact on our life
Tidying is a big thing
Now I'd like to ask you a question
Is your house tidy?
If you answer is no, don't worry, I can help you
The answer is what I call the Konmari Method
Let me show you some Konmari transformations
before, and after
before, and after
another before, and after
what a change
Tidying with the Konmari Method will not affect only your house
It will
change your life
while you are tidying using the Konmari method you will also understand yourself more and
Design your life you want
Today, I am going to tell you
how to put your home in order in a way that will change your life forever
But before this in order to understand for you how my method was created
I would like to talk about my story
I started to have an interest in tidying up when I was 5 years old
I really like home lifestyle magazines that my mother subscribed to
when I was 15 years old
I started tidying seriously
I tidied up
and I read every book related to tidying
And I tidied it up
every place I go
One day, I tidied up my own room
Next today, my brother's room
Next day, my sister's room
then, the kitchen,
living room, bathroom, the friend's room, friend's room, friend's room, classrooms after school
and then back to my own room
I tidied up every day
When I was 19 years old, I became an organizing consultant
My graduation thesis was about Tidying
So safe to assume, I am a crazy tidying fanatic
Without further ado, let's go on to the main subject, what is the Konmari method
There are four Rules, Rule 1
Imagine your ideal life
Before you tidy you need face your truth, you need to face yourself
Why do you want to Tidy? What is your ideal life?
Be specific
I'll give you one example of my client
Please imagine as you are resting
my client ideal Life is
pure white wall and
floor
There're simple yet essential furnitures and nice front
Nothing else on the floor, very neat like hotel room
before I go to bed
a sense of lavender aroma, classic piano music playing in the background
doing good yoga
drinking chamomile tea before go to sleep
that is the life I want to live, my client said
This is how specific you should be
You should be able to picture yourself within your ideal life
if it is difficult to imagine your ideal lifestyle
think about things you want to do inside your house and
write it down on a piece of paper
for some people is
meditating before go to bed
for others, it's
drinking coffee with your favourite mug in the morning
Imagining your ideal lifestyle is so important
Setting your final goal will help keep you motivated while you are tidying
So you should never skip this process
Rule number 2
Tidy in one go
if you want to become an organized person
Shock your mindset and change it completely
In order to do this
You need a dramatic change in a short time
You need to experience, just a tidy home,
just once
Your fastest step is to set a tidying deadline
Tidying is not daily work. It is a special event
If you have worked tidying deadline you are ready to start. Let's talk about the process
Rule number 3
When you tidy, do it by category not by location
Thinking
today this closet, tomorrow the living room, does not work
So I suggest when you sort your clothes
Gather all of your clothes and put them in a pile
all clothes
I mean everything
Find all of your clothes in your house
Including the item in your bedroom, your closet, in your dresser,
maybe your car,
Gather all of your clothes and put them in a pile like this
When you sort books, do the same thing
Gather all of your books and put them in a pile like this
Why is this important?
By making a pile you can see everything you have
imagined all of your clothes stacked in a pile
You will probably be shocked by how much you own
one of my client who collected tea cups
When she gathered all of her teacups together, it look like this
so many teacups, and she was in shock
By seeing and realizing how much you own
You will be able to choose what to keep with a calm mind
So how do you choose what to keep?
It is the most important part of a Konmari method
To choose the item that spark joy for you
if the item spark joy
keep it
if does not
Get rid of it
Does this item spark joy?
what I want to tell you today is this
When you are tidying
You should focus on things, what you want to keep
Not things what you want to discard
if you try to tidy by looking for things to discard
You will become unhappy
as a matter of fact I used to be like that
It is my story during high school
When I was in high school. I thought tidying meant discarding things
every day after school
I look for things to throw away
Even though I kept throwing things away
My home did not feel tidy
This caused me a lot of stress
I was focused on the things I didn't like. I focused on the negative
One day my stress reached tipping point
I passed out in my room
I did not wake up for two hours
I am probably the only person in the world to pass out because of tidying too much
Yeah, that's right
But I was afraid
I have this strange voice in my head
the voice said, look at things more carefree
I don't know if it was the voice of tidying God or just my imagination
but when my mind opened and
looked around my room
It felt as if everything in my room was shining
at that moment I realised
my way of tidying until that day
was wrong
I thought
That's it!
The important thing about tidying is not choosing things to discard
but choosing things to keep
I must choose only items that makes me happy
things that spark joy for me
From this moment tidying became a positive thing for me and began to work well
It is my aha moment
So exactly how do you choose what sparks joy for you?
The key point is to touch each item one by one
Just looking at is not enough
Touch each item
When the item in your hand speaks in your heart you will feel like this
Touch your item *ting* *ting*
All of yourself in your body feel uplifted
*ting*
On the other hand the item in your hand does not speak to you
You will feel like this *Gzzz* *Gzzz*
You will feel all yourself in your body are
sinking
unhappy
down
*ting* and *gzzz*
You might find it strange, I know
but when you actually actually do this
The difference is more obvious than you can imagine
I want you to really try it
After you have chosen the items that spark joy for you
You need to find the best way
Just to store them
I would like to speak to you how to fold the clothes
This is the most important part of the Konmari method, how to fold the clothes
but before this
There is one thing I would like to emphasize
When you fold your clothes make sure you send a lots of love through your palms
Folding is not just about making your clothes small
It is
actually an opportunity to talk to your clothes and communicate with your clothes and thank them
For example you could say, thank you for protecting me, and thank you for keeping me well
I'd like to demonstrate how to fold
Here is a T-shirt
First, fold one side towards the center
fold other side the same way and create a rectangle
fold in half
This time with a little gap, it is so important
and
fold it in thirds
If you get a smooth rectangle, like this, you are doing it correctly
it should
be able to stand up right on its own
It is important that it will able to stand up right on its own
Because you will store them vertically
Next, let's try a hoodie
You can fold hoodie the same way, for you fold t-shirts
Fold one side towards the center
towards another side
the same way and create a rectangle
and fold the hood in
and fold in thirds
It should be able to stand up right on its own
Let's try jeans
first fold in half
fold in half again
and roll it up in thirds
stand up too
when I fold socks
it is so easy, put together and fold in half, and
fold in half
Oh try again, fold in half
you can adjust
It should be stand up right on its own
folding half and folding half
Aren't they adorable?
Once you're done. You can store them, vertically
Like this
It is very easy to see how much and what kind of clothes you have
When you get home, please try folding your clothes this way and enjoy
Today, I talked about the basic points of the Konmari method
Finally I'll show you a video
The video is a project I did with NHK World Japan
Where I conducted the tidying session with two clients
In this video I introduced other topics I didn't share today
It's so the video should help you understand how to fold, how to tidy even better
Here we go
Please watch the video as you imagine you're actually tidying
Gina Kruger is a homemaker living in Brooklyn
She found Kondo's book refreshing and quite unlike any other on the subject
I love Konmari's book. I feel like her method is so gentle and so personal
I love that she's not saying if you haven't used it for a year you get rid of it. She said does it speak to your heart
busy raising two young children with her husband, Gina struggles to keep her place in order
The family of four lives in a 1,300 square foot home that's always a mess
The Konmari method recommends taking pictures before you start tidying to better grasp the clutter
The biggest problem I have in the kitchen is
when we go shopping for food, I don't have enough places to put the food and down here
I'm Gonna take a picture of this one
It's kind of exploding, as you can see, I don't know what to do with tha
I hate folding sheets
Help us Konmari
Kondo took a special trip to Brooklyn to help Gina tidy up
Whenever I visit a house for the first time I start by greeting the house before I proceed to actually tidy
So please allow me to greet your house
Oh sure, that would be wonderful
Kondo makes it a rule to spend a quiet moment before getting down to work. It is like a solemn Ceremony.
I highly respect houses as entities and I place the great value in communicating with the house to tidy
When you tidy with that mindset, you're more likely to be inspired with the overall image for storage, like where you should put certain things
They're ready to tackle the challenge
In the Konmari method you tidy up not from one room to another, but by Category. The first category is clothes.
They make a big pile in one place, that way it's easier to know the total volume, and to grasp the situation objectively
We're going to pick the pieces that spark joy in you, you have to take each item in your hands and feel it
The Criteria are whether it makes you feel glad when you put it on and whether it will make you shine from now on
Okay, what should we do with yes? It sparks joy. Okay. It sparks joy.
Kondo claims that you can always tell if something sparks joy in you by touching it
And this one, no joy. Okay.
The rule is to thank each and every no joy item that you're going to let go before you throw it away
You should show appreciation for everything you let go that in turn eliminates any sense of guilt
This has had a long life, long long life. Thank you
Okay, here's the question
when you have something that you have to iron, but you don't really like to iron
and so it doesn't really spark joy if you have to iron it. When I iron it and it looks nice, I like it.
The most important point is whether you want to wear it eagerly enough to take the trouble of ironing it
So I should keep this one and then these are
the kind of the same. I like the one that I've ironed them and they're comfortable so we'll keep those two
say where my
We'll will keep it. Yes for sure.
Three hours later they've separated what to keep from what to let go
Next they hang what can be put in the closet
when you hang things in this closet you hang long and heavy items on the left hand side and
increasingly lighter items as you go toward the right that way you'll make an ever-increasing line in the closet
which will give you a snappy lift just by standing in front of it. That's the kind of closet we're going to aim for
The Konmari method doesn't neglect a lesson in joy even from the contents of drawers
for that purpose you learn how to fold clothes
First you fold in both sides with sleeves like this and make a rectangle that consists mostly of the body
Once you have that rectangle you fold it in half, and again in half, and one more time
It'll be like this
Gina tries folding in Kondo's fashion
That's perfectly fine
You know what? If you fold your clothes as you communicate your love for them with your palms
The Fabric will get more taut and you will reduce wrinkles
When Kondo arranges items she stands them up, so everything can be seen at a glance
arrange colors in gradation, so you'll know what color dominates your collection
In the four hours after meeting Kon Marie, Gina has achieved this much tidiness
The next Category is books
Like clothes, touch books without reading them
Kondo says repeating this again and again strengthens your sensitivity for what sparks joy
The third Category is papers
When it comes to papers we can't really base our judgment on the joy
they spark so what I recommend is supposing total disposal. Okay
Once we put them all together
There were more than we had expected
however
Because we dealt with them in one go
We finished going through them in an hour and a half that was a tremendous amount of concentration on her part
It's really invigorating seeing so much done so quickly
that you just want to keep it going and to have it be gone in such a quick Manner and
Getting it out of here is just it's incredible. I felt like 100% confident right now
Kondo's personal instruction has given Gina momentum. Following the Konmari method, she begins tackling the fourth category,
"Komono"
miscellaneous items found in the bathroom, kitchen and so on
Over two weeks, she threw away 20 garbage bags and donated or recycled 50
I almost still don't believe that It's mine
amazing, shiny, incredible
Gina's home underwent a dramatic change thanks to the Konmari method
It's now very tidy. I feel like the places I did
entirely on my own turned out well, and I'm proud of them. I had really good training
Kondo is off to visit her next client
Emily Newhouse has her own apartment
Though she has used the method before, sentimental items have overwhelmed her physically and emotionally
This is stuff from high school, this is like artwork
It's not like I have to get rid of everything
It's not easy to let go of sentimental items
But if you go through everything in the specified order, by the time you get to those sentimental items
You will somehow be able to learn to choose what to keep.
Sorry, it's emotional.
This is hard because like
I
I don't know, um
I went to fashion school and
I went for two years to fashion school, and then I decided not to do fashion
So it's just weird to look at this stuff. You know
It is by no means unusual that you inevitably get kind of emotional and that tears start streaming down
It just proves that you are truly facing your own belongings
So if such emotions come surging up while you are tidying it is important to fully relish them
Taking on the daunting task, Emily disposed of things that didn't spark joy
That once cluttered storage room *Tadaa*
In fact emily was organizing this room to start living together with her boyfriend
She was able to face her past to welcome in the future
John: I would like to thank you for helping Emily clean up this apartment because now there will be room for me to move in
In conclusion, how do you feel now?
Exhausted?
Happy, excited for to continue,
and a little sad
Relishing your own emotions that you experienced while you were tidying is a very important process
So please complete the tidying process with that experience in mind
So what did you see ? Did it make you want to tidy? I hope so.
My dream is to organize the world
I have seen many people's lives change through tidying
People started to understand what truly brings them joy and
their lives changed
People have change a job, change a relationship, lost weight and created new businesses
They have get back their ideal life
My dream is for everyone in the world to experience this joy
It starts with you
After you leave South by Southwest, and return to your home
take a look around and ask yourself
Is my home tidy
Does my home spark joy for me?
if the answer is no
Try tidying
It is not difficult to get started
We can help
We have an app
where you can track your tidying and can see before and after
From other people who are tidying
We are also training consultant around the world to help you if you need it
The important thing is to stop, when you get home
choose just one thing,
pick it up and ask yourself
Does this spark joy?
That's it
May all of your things spark joy. You get more joyful life.
Thank you
I have time for questions.
I have a few time for questions. So I'll be answering the questions that you submitted during the presentation now
So the first question how does your message justify?
oh sorry, can you tell us more about your organize the world activities?
So the first activities are activity that I am engaged in right now is to nurture and teach other
organizing consultants, so they too can meet one-on-one with their clients and teach them the method of organizing
Another initiative that I started just this year is that I've been visiting countries all over the world and to give
organizing sessions as well as a lecture such as this
and of course lastly, we've developed an app as we've mentioned before
And of course, through my social media, Facebook and so on, I have to share with you more
tips and techniques of organizing, so I hope you'll follow me and I'll see you there
So I truly believe that as through all these activities that I do, if one more person can finish
tidying I know that person's life will spark so much more joy for them
And I hope such people will increase all over the world
So if any of you here today, really a share this vision of organizing the world with me
And you know it doesn't matter if you're a company or individual
I really invite you to contact me through my official homepage
So, the next question. How do I become a Konmari consultant?
Thank you so much for your interest
So, in order to become a Konmari consultant
You can really find the details on our official homepage, but to break it down a little bit
I basically start with a three day course and then afterwards, after the completion of the course, you actually do a trial organizing
You go to your client's house and do a monitored
organizing session and in which afterwards you write a report about it, and then there's of course the exam at the end
And if you pass you are officially certified as a Konmari consultant
I think that's all the questions, three questions
Okay, so these are all the questions we have
and if you have any questions specific to
organizing or cleaning would love to...
So the question was what do you do about things that creep back in your life that doesn't necessarily
spark Joy, but you need in your life
So in such cases what you do is to truly consider the the actual true function of such things
so for instance this clicker,
It doesn't necessarily spark joy for me
But it did help me. It was very useful in helping me give a very good presentation, so in that sense
It doesn't necessarily spark joy
But it was useful to me and thereby it makes my life, enriches my life, and makes me happy in its own way
So try to look at the positives of that object of that item
so by shifting perspectives like this
Something that doesn't necessarily sparks joy at first, even simple and ordinary things you will be able to appreciate it with the sense of gratitude
Thank you for nice question. Thank you.
Hi Kon Mari. Thank you so much for being her
First, I want to commend you for giving a speech not in your native language. That was amazing that you were able to do that
So my name is Melody
I'm from San Diego
And I'm a digital marketing consultant my biggest challenge at clutter is online and on my computer because I'm always on there
Do you have tips for decluttering
computers or your apps on your phone stuff. That's not physically tangible. You can't touch
Thank you so much for a great question. I think that this question is particularly relevant to the SXSW crowd
So what I recommand in cleaning a digital clutter is just as you would clean your house
to do it all in one shot
So what I recommend to do with digital clutter is so to say as you decide today
I will clean my laptop, so you dedicate a day to sort out your data,
delete some data, organize data, and the reason why you must do this in one day is that it allows you to really get a
grasp and overview of what kind of data you have in your laptop and so by having this overview
you will be able to better
understand what sort of organizing style or folders and so forth that you need to get to organize your data
Thank you. Thank you
Quick question about supporting others through this process maybe a family member or someone
who could use assistance but might be resistant to this. Do you have any advice?
so in terms of giving advice to
others about organizing and tidying is to really
understand what kind of ideal life that person is looking for or hoping for?
So the first step is to really ask the person what sort of ideal life do they hope for and what do they envision and
the second point is really ask the why is important
Why are they having a difficult time throwing things away, so that question is very
important and by figuring these things out you really hone their
sensitivity to what they're hoping for in the future and so forth and that
this makes the organizing and tidying process much easier for them. Thank you.
Hi
Thank you so much, so I think we've all had moments like in the spring when we clean out our entire apartment
and we feel so good, and it's like amazing and then two months later. It's back to how it was
You know you buy new things, you bring back more receipts, whatever, so how do you maintain tidiness?
So this is when the Konmari method becomes very useful
So after you finished cleaning in one shot
what's important is once you have all the things that spark joy for you is to get a
designated place for each item for those items
Once you have designated places for all the items, all of your possessions that spark joy for you
you'll get to experience the state in which you're truly comfortable with and you stay in your home
and it's about truly sparks joy for you. You'll get to experience that
Once you achieved the state, and my only advice here is to really look at each and every one of your possessions and
to really cherish them
and so by using your possessions and
thanking them for being useful at the end of the day or making it adorning you so that you're
beautiful and really a cherish each and every item, you will see that it's much better to keep them tidy
It's a much easier to keep them tidy. Thank you
Hello, and do you have any advice for tidying on behalf of small children and babies?
Where it's not necessarily their own items that's not necessarily just yours. It's kind of a mix between
I'm a mother of two daughters. So I completely understand how you feel
so in terms of
teaching kids how to organize, I think the most important thing is to start by teaching them how to fold clothes properly
The reason why folding so works so well is that it's sort of like origami
There's an element to play, a playfulness to it, and by teaching them to fold clothes properly
you're really teaching them the basis of organization and tidying, and clothes of course
is something that we use every day, and that way kids can early
understand that it's something that's precious to them and that's something that belongs to them
And of course what's important is for the parents to really enjoy the process of organizing
Thank you. Thank you
Hello, thanks for coming here today, very excited to see you
Can you talk a little bit about how much time it should take for us to clean a
house, in your book you say do everything in one go, in one straight shot, but is it six months? one year?
I live in a thousand square meter apartment. But I've been doing this for two years
It really depends on how large your house is and the quantity of things that your own
but for some people it only takes one week vacation
dedicated time for them to organize, or some people might say I clean every other weekend and might take two months total
but half a year is the maximum
Do you have any suggestion about tidying up working space, if you have too many items but a very limited space?
Sorry, what about I have a studio?
So I'm a food stylist and I have a studio and there are so many, like kitchen items and bowls
and it's just like a thousand of things. So how should I actually
discard, store away things that I never used, but what if like in case I have some clients who will ask me about something
and I will need the item
Just to get back to your first question, in terms of cleaning your desk area and workspaces, in my experience it usually takes about
three sessions of two hours sessions, done at three times
so it is basically the same
principles of cleaning your house applies to the workplace as well. And you're a food stylist, so that's very
specific but in terms of the things that you use for your work
I'm sure I think it's best to dedicate one day and to really
concentrate on identifying your categories, so I'm sure they have our cooking
utensils, measuring utensils, and so forth so I think I'm doing it by category, specific categories will be very helpful
Thank you. Thank you I
Unfortunately we are running out of time, so this should be the last question
What if you need to declutter, because you're moving, or you're traveling, and you are left with a lot of items that all spark joy
But you still have to make it smaller
Do you mean when you're selecting things to bring with you
before you go? Yeah, like a really big trip for you're moving like another city or big another country
Ideally I think what I recommend is that before you go on the long trip or moving is
really finish tidying your home so that you really hone your sensitivity to your joy
once you hone your sensitivity to joy by cleaning your house, and you've experienced
and you really understood what brings you joy, and what sort of items give you the most joy
Once you once you've decided to go traveling, that same principle, and that sensitivity will work for you when packing as well
Thank you so much, nice question
Thank you so much