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Coronavirus has sent a shiver down the spine
of the global economy.
What started as a crisis in China
is now a worldwide health emergency.
And companies are being hit in three key ways -
disrupted supply chains, a squeeze on consumers,
and limitations on how and where people work.
China is the world's workshop.
When its factories are closed, global business suffers.
The tech and auto sectors have been hit especially hard.
China accounts for 30 per cent of global exports
of electronic and electric components.
Apple warned that revenues for the first quarter of 2020
would fall short, partly blaming the lockdown
of the Chinese factories that build its iPhones.
Samsung has flown components from China to its smartphone
making facilities in Vietnam because truck drivers have
been stopped at the border.
Exports of car parts made in the country
have trebled in the past decade.
And engine exports have risen four times.
Global carmakers have all said coronavirus closures
would hit their just-in-time manufacturing processes.
Jaguar Land Rover has taken to transporting
essential components in suitcases from China
to its factories in the UK.
Coronavirus is also a serious challenge
for consumer facing businesses.
For luxury brands in particular the disappearance
of Chinese buyers is a potential disaster.
They account for as much as half of global sales.
Big brands rely heavily on consumers in China.
And Chinese tourists are heavy spenders
on Fifth Avenue and the Champs-Elysees.
Analysts say a 10 per cent drop in Chinese spending
in the first half of this year could hit annual profits
by about 4 per cent.
The outbreak has also grounded corporate travel
for many companies.
Airlines had already cancelled flights,
issued profit warnings, and seen their share prices plunge even
before coronavirus spread to Europe.
Now, some multinationals have suspended trips
to countries where there has been an outbreak.
Others have cancelled travel altogether.
But the impact isn't just hitting those on the move.
In some markets, staff have been working at home for weeks.
Remote working is becoming popular.
But it also throws up management challenges
when everyone is doing it at the same time.
The impact on global business was bad enough
when the virus was primarily in China.
Now that the health emergency has spread to every continent,
the challenge for business is even greater.