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  • Mmmm.

  • You buy a chocolate bar in a package that claims the thing is 25% bigger than its previous

  • version.

  • Yum.

  • Then you pick a shampoo that has "only natural ingredients" on the bottle and costs surprisingly

  • little.

  • Ooh!

  • Now stop.

  • Do you really get a great bargain or is it just manufacturers fooling you?

  • Think twicemarketing experts are talented manipulators!

  • Here’s my checklist to help you make smart buying decisions:

  • 1.

  • Always pay attention to the weight written on the package.

  • A bag or a bottle itself may look bigger than others produced by the same brand, but its

  • weight can be absolutely the same!

  • 2.

  • Keep in mind that a product's ingredients are always listed in order of their proportion.

  • The first 2 or 3 things on the list are what you actually eat.

  • Don't let some fancy-sounding components tempt you into buying the product if they're at

  • the end of the list.

  • Their amount is likely to be teeny-tiny.

  • 3.

  • You grab a carton after seeing big bright letters "100% Juice."

  • What you fail to notice (or at least, manufacturers hope so) is the fine print.

  • It usually claims something along the lines of "and other ingredients," meaning that there

  • might be water, sugar, and additives inside that box.

  • 4.

  • An effective trick is to make a product attractive on the outside and leave it blank and boring

  • inside.

  • Yeah, I'm talking about that cheese bread where the only "cheesy" part is on the top.

  • 5.

  • Oh, and let's not forget about the packaging!

  • For example, customers perceive food sold in tall, skinny containers as having fewer

  • calories than those you buy in wider and lower packages.

  • Plus, people subconsciously believe that things packed in slim humanoid-shaped containers

  • are healthier than others.

  • That's why juices or water sold in bottles with a prominent "waist" are so popular!

  • 6.

  • Food manufacturers love decorating their packaging with images of green fields, ripe fruit, and

  • fresh vegetables.

  • Most people fall for these pretty pictures even though they don't have anything in common

  • with the real situation.

  • Like, have you seen the amount of sugar in a snack bar with bright fruit on the package?

  • 7.

  • Not only the packaging itself but also the material it's made of can be totally misleading.

  • You've probably seen brown recycled "kraft" paper popular today.

  • You perceive this material as eco-friendly, and it leads you to believe that the insides

  • are somehow better too.

  • This method is so effective that people even consider junk food to be of higher quality

  • and healthier if it's wrapped in kraft paper.

  • 8.

  • Some manufacturers aren't strangers to using optical illusions to make customers think

  • there is more product than in reality.

  • Empty space inside boxes, inflated plastic bags, labels stuck at the top of glass bottles

  • so that you don't notice they are half empty...

  • If you know any other tricks like these, feel free to share them in the comments!

  • 9.

  • "Fresh" or "farm fresh" labels on products don't have anything to do with how fresh the

  • food actually is.

  • For example, if you see "fresh" sign on meat, it only means that it hasn't been frozen.

  • "Farm fresh," in turn, doesn't tell you anything about the conditions in which animals are

  • raised or crops and vegetables are grown on that particular farm.

  • 10.

  • When you buy something that has "100% biodegradable," or "100% compostable," or whatnot written

  • all over it, you suppose that you get something that won't harm the environment.

  • Unfortunately, in most cases, this label refers to the content, not to the packaging which

  • is no way recyclable or compostable.

  • So, check the fine print, please.

  • 11.

  • Most producers show the amount of sugar, fat, and calories for very small serving sizes.

  • Those customers who care about such things see low numbers and eagerly buy the product.

  • Keep in mind that most of these servings are tiny and have nothing to do with reality.

  • For example, when we talk about chips, a serving portion can be 15 piecesnow who on Earth

  • eats chips in such SMALL amounts?

  • Not me!

  • 12.

  • You can see a product's packaging claiming that it has "0 trans fat" or "0 saturated

  • fat" per serving.

  • Unfortunately, the manufacturer's "0" is quite different from your "0."

  • In most cases, the food still contains small amounts of harmful substancesper serving!

  • Due to the unrealistic sizes of these servings, these small amounts add upand your food

  • isn't as healthy as you thought before!

  • 13.

  • Manufacturers often write that their new product is twice as big as the previous "edition,"

  • but in most cases, it's not true.

  • All you need to do to figure out this ruse is to compare the two versions.

  • In most cases, it's a shocking eye-opener.

  • By the way, if you see a jumbo box of something, be prepared to find a regular bag inside.

  • 14.

  • To make their products look better than they are, manufacturers often create their own

  • mix of healthy ingredients and put this blend at the top of the ingredient list.

  • This way, it becomes one of the main components.

  • If they didn't do it, something unhealthy, like sugar, would get to the top.

  • Pay attention to such words as "special blend," "protein mix," and so on.

  • 15.

  • Food producers can also choose the opposite approach: the splitting!

  • Let's say, the product has high amounts of sugar in it.

  • Then the manufacturer can split it into many kinds of sugar.

  • It will move the whole "sugar collection" to the end of the list, and the product won't

  • look so unhealthy anymore!

  • 16.

  • Some stores can go as far as to make their flyers look like parking tickets you just

  • can't ignore.

  • Phew, you gave me a fright for a moment!

  • Some services also mail you ads that look like important documents you're bound to open.

  • 17.

  • Lots of manufacturers mention vitamins, minerals, and herbs on their products' packaging.

  • What most customers don't know is that companies need just a tiny amount of the healthy stuff

  • to mention it on the package.

  • But when you check the ingredient list, you'll probably find it at the very bottom.

  • 18.

  • "Lower calories" and "reduced fat" sound tempting!

  • But these are extremely tricky terms.

  • They most likely mean that this product's version contains fewer calories than the previous

  • one.

  • It's still packed with fats and sugars!

  • 19.

  • Food manufacturers love playing with terminology.

  • Let's say, you see "natural" or even "all-natural" on the packaging label.

  • It seems like a good thing!

  • The very definition of "natural" implies that the product doesn't contain anything artificial.

  • But for one thing, you know nothing about the supposedly "natural" ingredients: in what

  • environment were they grown or produced, by whom, when?

  • Plus, some manufacturers just ignore the sign they place on the packaging and still add

  • synthetic stuff inside.

  • 20.

  • If some substance gets a bad reputation for being unhealthy, manufacturers won't want

  • it included in their ingredient list.

  • Do they switch to healthier alternatives?

  • Not reallyin most cases, they just disguise the name!

  • For example, you've heard that artificial sweeteners aren't good for your health.

  • You examine the box but find nothing of the kind.

  • What you might not know is that sucralose on the list of ingredients is a sugar substitute

  • and artificial sweetener at that.

  • 21.

  • You might have also seen foods labeled "naturally sweetened" in supermarkets.

  • This sign immediately makes an impression of a product with better quality.

  • If you read the ingredient list, though, you'll notice that this "natural sweetness" is achieved

  • by adding good old white refined sugar.

  • 22.

  • Kids' food packaging, like cereal boxes, tend to be bright and vivid, and food "for adults"

  • has more muted colors.

  • Studies show that customers associate such hues with healthier products while linking

  • bright colors with more artificial ingredients.

  • This phenomenon is so powerful that people even perceive a candy bar with a green label

  • healthier than one with red.

  • 23.

  • "Made with..."

  • This sign attracts many customers.

  • Unfortunately, a product "made with maple syrup" usually doesn't contain much, if any

  • real thing.

  • It's just the flavoring, coloring, and whatnot, but not natural syrup.

  • Go through the ingredient list looking for the product mentioned on the packaging, and

  • you'll find it at the very bottom (if at all).

  • Wow.

  • I think I need to eat an apple right now.

  • Just one ingredient.

  • Apple.

  • Truth in advertising right there.

  • Hey, if you learned something new today, then give the video a like and share it with a

  • friend!

  • And here are some other videos I think you'll enjoy.

  • Just click to the left or right, and stay on the Bright Side of life!

Mmmm.

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B1 中級

メーカーは25のトリックを使用していますが、あなたはもうそれに陥ることはありません。 (25 Tricks Manufacturers Use But You Won't Fall for It Anymore)

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    林宜悉 に公開 2021 年 01 月 14 日
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