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  • This was the biggest apple launch of all time.

  • The new iPhone 11 is simply amazing.

  • Hold on. No, not that kind of apple.

  • This kind of apple.

  • This is a new variety of apple.

  • The Cosmic Crisp.

  • It's the largest launch of a single variety ever.

  • It's the child of the blockbuster Honeycrisp apple and the Enterprise

  • apple. In the U.S.,

  • apples are a five billion dollar a year industry.

  • There are more than 7,500 varieties of apples grown across the world

  • in 2,500 of those are grown in the U.S.

  • like the Pink Lady, the Granny Smith, Golden Delicious, the

  • Honeycrisp and America's favorite, the Gala, which just beat out the

  • Red Delicious variety for the first time ever.

  • Red Delicious had reigned more than half a century before the Gala

  • apple dethroned it.

  • And yet, scientists are still developing new varieties.

  • Actually, it's not just apples.

  • There are plant breeders, horticulturalists and scientists around the

  • world working to perfect and reinvent the food everyone knows.

  • Whether it be apples or berries, mushrooms or crops like rice and

  • wheat. And this innovation isn't just the controversial GMO kind.

  • That's short for genetically modified organism.

  • In fact, crops have been cross-bred to produce new varieties for

  • hundreds of years.

  • Plants naturally cross-pollinate, which produces new varieties.

  • Here in the U.S. are breeding programs like the one at Washington

  • State University that is responsible for the more than 20 years of

  • work it took to create and grow the Cosmic Crisp apple through

  • natural means. Here's how we invent new foods like the Cosmic Crisp.

  • The first masters of biotechnology date back to more than 12,000

  • years ago to the Neolithic period of the Stone Age, where the

  • adoption of farming and agriculture first began to develop.

  • It was then that humans isolated elite selections of crops and mass

  • planted them to domesticate certain crops, and this happened

  • independently in different regions all over the world with all sorts

  • of plants. But the modern apple we know today can be traced back to

  • Kazakhstan during the Bronze Age and to bear droppings.

  • For millions of years, bears chose to eat the larger, sweet variety

  • over the smaller, bitter apples.

  • Then through bear droppings that contain those apple seeds, a process

  • called germination, more fruit trees grew to grow that larger sweet

  • apple we know today.

  • By the first millennium BCE, apples had become part of Western

  • agriculture. The ancient way of doing it was simply planting seeds

  • and you'd get variation.

  • Fast forward a few thousand years to colonial America in the late

  • 1700s, nearly 100 years after the apple was imported by immigrants,

  • pioneers were encouraged to plant apples.

  • In 1806, Jonathon Chapman, well, you might know him as Johnny

  • Appleseed, distributed apple seeds from western Pennsylvania to West

  • Virginia. And this helped America's apple crop flourish in new parts

  • of the country. When an apple seed is planted, it doesn't just grow

  • into the same variety of apple of the seed it was grown from.

  • It entirely depends on pollination.

  • Each plant inherits half of its DNA from the tree the apple came from

  • and half from the tree the pollen came from.

  • So when new apple seeds were planted throughout the country, being

  • pollinated by who knows what, thousands of new varieties hit the

  • market. If you planted a seed from a Cosmic Crisp apple, you wouldn't

  • get a Cosmic Crisp tree.

  • You would get a tree that was, had inherited 50 percent of its genes

  • from Cosmic Crisp, but fifty percent from whatever pollen parent had

  • actually pollenize the flower that then made that fruit.

  • In 1905, f ruit growers evaluated 100,000 clones from literally

  • hundreds of thousands of apple selections.

  • In this screening of the open pollinated chance seedlings resulted in

  • varieties we still see today, like the Red Delicious, Golden

  • Delicious and the McIntosh.

  • This starts with understanding that the tree you see in an orchard is

  • a composite tree made up from two parts, the rootstock and the scion.

  • That means it's made up of two different varieties.

  • It has the top part that has the fruit.

  • That's the scion variety.

  • And then the bottom part is the rootstock.

  • You can have, for example, a rootstock that makes a huge big tree and

  • whatever scion variety you would bud or graft on top of that, it will

  • grow into a really big tree.

  • Grafting is a process where plant material from one variety is fused

  • to another and then together the plant grows.

  • And this technique dates back thousands of years too.

  • It's even mentioned in the bible.

  • Grafting, you'll take a bit of scion stick.

  • Okay, technical term, but it's got several buds on it.

  • You'll cut the bottom perhaps into a V and you'll cut a similar kind

  • of shape on top of the rootstock chute.

  • You literally can just push the two together, bind them, so that they

  • hold. And then the vascular tissues will fuse, and that means that

  • you get this new tree growing up out of the grafted wood.

  • This technique is also known as clonal propagation.

  • That's when scientists make identical genetic copies of a plant.

  • The Cosmic Crisp was made by classical breeding, which is also known

  • as hybridization. Evans is part of the breeding program at Washington

  • State University that developed the Cosmic Crisp.

  • Fundamentally, you're taking pollen from one of the apple trees in

  • our case and then using that pollen to pollenize flowers of the other

  • parent. Simple process.

  • It's just controlled pollination, so it's using a process that's

  • happening out there all the time with bees or other visiting insects.

  • But the pollen that's used on to the flowers is random.

  • With ours, we're using this pollen from a specific male parent that

  • we've chosen to give us that greater potential of having offspring

  • with the characteristics that we're looking for.

  • From their plant breeders germinate and evaluate thousands of seeds

  • that came out of the hybridization process.

  • One of the Cosmic Crisp's parents is the Honeycrisp apple.

  • Honeycrisp has got this ultra-crisp texture that really hadn't been

  • seen very much until Honeycrisp hit the market.

  • And for some reason, Honeycrisp caught the fancy of America and it

  • changed the whole apple industry because they found out that people

  • liked it so much they'd pay two times a Honeycrisp than for regular

  • apples. The other parent apple is an Enterprise, and if you haven't

  • heard of that one, it's because it's mainly grown and sold in

  • Indiana. This is Jules Janick.

  • He's a horticulturalist and professor at Purdue University in

  • Indiana. You can probably call him the grandfather of the Enterprise

  • apple. We developed the Enterprise apple.

  • Kate Evans made many crosses and one of the crosses she made was

  • crossing Enterprise, which is a big, red apple, attractive,

  • scab-resistant to Honeycrisp. As breeders make crosses, each genetic

  • mashup between two parents generates a unique offspring every time.

  • It's kind of like how siblings share DNA from the same two parents,

  • but have different characteristics.

  • And that's because you've inherited that maternal and paternal DNA.

  • But it segregates, it all mixes up.

  • So what we're using is breeders were using that technique to get that

  • mixing up off of genes to then enable us to be able to choose the

  • best individual.

  • The process of identifying a great variety of apple takes years.

  • It takes two or three years to really grow a tree.

  • So they keep replanting it and testing it to make sure it's as good

  • as they think it is.

  • The Washington State University breeders were looking for an apple

  • that would appeal to both consumers and to growers.

  • So, for example, when it came to ultimately choosing the variety that

  • became the Cosmic Crisp, its tastiness and storability were at the

  • forefront. It's slow to brown, so you throw your lemon trick out the

  • window. It's just so natural slow to brown.

  • To test this, we left out two apples overnight and here's what they

  • looked like after 16 hours.

  • A lot of people ask us all must be a Frankenstein apple or is it GMO,

  • and no, it's not.

  • A GMO is a genetically modified organism.

  • It's a plant or animal that has been altered by genetic engineering,

  • which is a manipulation of an organism's genes by either introducing,

  • eliminating or rearranging specific genes using methods of modern

  • molecular biology, or at least that's how it's thought of in

  • countries like the United States.

  • Technically, something that has been genetically modified can be done

  • through traditional methods too, like selective breeding.

  • However, the GMO technology that's often referred to today originated

  • in 1973.

  • Scientist Herbert Boyer and Stanley Cohen engineered the first

  • successful organism by cutting out a gene from one organism and

  • pasting it into another.

  • This technique is known as gene transfer.

  • However, the first food genetic modification tests were in 1987, and

  • from years of testing later, Calgene's Flavr Savr tomato hit shelves

  • as the first food crop to be approved for commercial production by

  • the U.S. Department of Agriculture.

  • The tomato stays riper longer than the non-engineered variety, and

  • they say it's tastier.

  • These tomatoes were modified to be firmer, thus extending the shelf

  • life. And now that the FDA has pronounced them safe, they'll be

  • shipped.. But getting consumers on board with a crop that had new

  • genes proved difficult.

  • Still, just the thought of juggling tomato genes in a lab scares some

  • people. When the Flavr Savr first hit the market in 1994, d emand was

  • high, but by 1998, sales sharply dropped off as public perception

  • changed and the Flavr Savr tomato was never profitable because of

  • high production and distribution costs.

  • According to The Non-GMO Project, there's no scientific consensus on

  • the safety of GMO.

  • Even Chipotle has indicated on their menus that their food is

  • non-GMO, as part of their "food with integrity" mission.

  • And they were the first restaurant chain to do so in 2013.

  • But those in favor of the technology say it allows scientists to make

  • food more aesthetically pleasing, easier to cultivate, and even can

  • make food more nutritious.

  • Unfortunately, people are afraid of GMO.

  • People are afraid. It's just a fear that some crazy gene and they

  • don't want any in their mouth that has been controlled by genetics.

  • It's an irrational fear and I might say grafting at the same thing in

  • the 19th century, people were afraid of grafting, they though it

  • wasn't natural. So the question is, what's natural and what's

  • unnatural. New innovations now allow scientists to edit genomes, a

  • living organism's entire genetic code.

  • Then there's CRISPR-Cas9, which is short for clustered regularly

  • interspersed short palindromic repeats.

  • The way it works is kind of like having a document on a computer and

  • using the find tool to locate a specific word and then adjust that

  • word. CRISPR enables you to change some of those sequences to mimic

  • many other natural variations.

  • So in a fruit or vegetable with conventional breeding, you know, you

  • have a mother and a father and the children are always a combination,

  • but what happens if you could actually just change one of the traits

  • and not have to go through all the changing of everything?

  • CRISPR has seen its ethical challenges, particularly when it's used

  • in human science.

  • In November 2018, a Chinese scientist said that he used the gene

  • editing technology on twin girls to protect them from getting

  • infected with the AIDS virus.

  • CRISPR was used on embryos, disabling a particular gene that allows

  • HIV to enter a cell.

  • But the approach restricted in the U.S.

  • and much of Europe drew an international outcry.

  • China sentenced him to three years in prison.

  • Scientists are using CRISPR on the food we eat, like to keep

  • mushrooms from browning or to make oranges resistant to the greening

  • disease that is killing citrus plants around the world.

  • One startup, Pairwise, is currently using CRISPR to grow cherries

  • without a pit and to extend their growing season.

  • These natural breeding process take a long, long time.

  • The one example I can give is think about seedless grapes.

  • That's a natural genetic variation.

  • Well, we're working on using that same information to derived from

  • those grapes and create a cherry without a pit.

  • What pairwise is doing is essentially speeding up what they say would

  • happen naturally anyway.

  • It would just take years to happen in the wild.

  • And it's generally mimicking something that's already been naturally

  • done. We're only working on things that could be done through

  • breeding, but could be much faster.

  • Apples are 2.5

  • billion dollar a year business in Washington, which grows about 60

  • percent of the nation's supply or nearly 140 million boxes.

  • But these growers can't just grow any ol' apple.

  • Turns out, many apples have patents.

  • New varieties are trademarked, patented and marketed like any other

  • brand. Some of these apples are club apples.

  • Growers are paying somewhere around sixty three thousand dollars an

  • acre to plant a branded variety.

  • Any branded of variety, any apple.

  • Owning the intellectual property rights to a certain kind of apple

  • started in the mid 20th century when the first varieties were

  • patented as a way to compensate growers who spent time and money to

  • develop them. Most breeders would patent their apple varieties in the

  • U.S. The Cosmic Crisp is a new club apple, and it's managed by

  • Proprietary Variety Management, where Grandy is the director of

  • marketing. We are trademarked in probably over a hundred countries

  • and we have a few partners internationally so that they can protect

  • the trademarks. And so the patent for this particular apple is under

  • its name, W-A 38.

  • Washington State University owns that patent.

  • Washington State has a 10-year exclusive deal to grow the Cosmic

  • Crisp, and that's because the University of Washington collaborated

  • with growers in the state.

  • Growers then have a license to produce the WA-38 trees, and then that

  • license enables them to sell their fruit under the Cosmic Crisp

  • brand. The license actually comes through when they purchase the

  • trees through the nursery.

  • Most growers will still purchase trees, so the nursery will produce

  • finished trees. For growers, it can be a huge investment to take on

  • growing a new variety.

  • For a grower to make that investment, t hey've got to be fairly

  • confident that it's the direction they want to go in.

  • Why the growers do it?

  • Growers do it because fundamentally they're in business.

  • Some argue that the future of plant breeding lies in CRISPR

  • technology.

  • CRISPR technology, gene-editing, is something that we use to change

  • an individual gene and that is the plant breeding of the future.

  • Baker says growers have a reason to stay excited.

  • Growers are generally excited about any technology that helps make

  • farming easier. Just like consumers are generally excited about

  • anything that makes healthy food easier.

  • We're working on making fruits and vegetables more convenient, more

  • available and more affordable.

  • Regardless of whether the fruit was modified in a lab or hybridized

  • in a breeding program, many say there is space in the produce section

  • for new products.

  • And new produce means higher price tags and higher price tags can

  • mean a better profit for growers.

  • Growers obviously are interested in growing a new product where they

  • hope to be able to get a better return on their investment.

This was the biggest apple launch of all time.

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コズミッククリスプがアメリカの人気リンゴに挑む方法 (How The Cosmic Crisp Is Taking On America’s Favorite Apples)

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    林宜悉 に公開 2021 年 01 月 14 日
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