Name: アップルヘッドフォンの歴史 (History of Apple Headphones)
Uploaded: 2021-01-14T08:42:24.000Z
Duration: 11 min 47 s
Description: VoiceTubeの動画で発音を聞きながら英語表現を覚えよう！学べる英語：

Apple has always been known for their popular mainline products like the Mac, iPod, iPhone,

iPad, and Apple Watch, but most people aren't familiar with the historical significance

Take Apple's headphones for example, they began as one of the many bundled items with

the original iPod, but quickly became an iconic symbol that everyone associated with Apple.

And today, the company dominates the headphone market with their wildly popular AirPods.

So in this video we're going to explore the history of Apple headphones and discover

how they went from being a bundled iPod accessory, to becoming one of Apple's most popular

This is Greg with Apple Explained, and I want to thank ESR for sponsoring this video.

If you want to help decide which topics I cover, make sure you're subscribed and voting

polls like this one will show up in your mobile activity feed.

Now let's start at the very beginning, from the first time Apple created their own pair

of headphones back in 2001 for the original iPod.

Back then, the headphone market was very different from today.

Earbuds weren't nearly as popular, and there wasn't much variety when it came to headphone

In fact, nearly every CD player, Walkman, and MP3 player before the iPod was bundled

with a pair of on-ear headphones with a black cable.

No company had ever put much thought into deviating from the status quo.

But as usual, Apple did put in the extra thought.

And they were faced with a branding challenge.

How could the iPod be identified in public if the device was always hidden inside users

After all, the company had never made a mobile device before.

They had a history of selling desktop computers and notebooks which always had an Apple logo

But that wouldn't be the case with a pocketable mobile device like the iPod.

Well, they made sure the iPod headphones would be instantly recognizable by making them white.

But that wasn't all, Apple also made the deliberate decision to include earbuds with

the original iPod instead of traditional on-ear headphones, since they were not only smaller

and easily fit in user's pockets, but also because they wouldn't mess up the users

And to make sure people associated white earbuds with the iPod, Apple launched this iconic

ad campaign which literally highlighted the white earbuds, cable, and iPod, against a

These efforts from Apple to differentiate the iPod from other MP3 players on the market

The product quickly became a household name and reached an even greater level of popularity

Now you might assume that since the iPod mini was offered in different colors, its headphones

Apple continued to include the same white pair of earbuds in order to capitalize on

the brand association they'd established with the original iPod.

But what the company did do, is decide to offer a premium pair of headphones that could

They were called the iPod In-Ear Headphones and featured three different sized plastic

ear tips along with improved sound quality and bass response.

This was the first time Apple sold a pair of headphones independent from the iPod, and

marked the company's entrance into the headphone market.

Now Apple going into the headphone business also created opportunities for third party

It may seem weird that there are accessories being sold for an Apple accessory, but it's

actually becoming a fast growing industry since these products are actually pretty useful.

For example I dropped my first pair of AirPods in them middle of a parking lot on pavement

and the charging case was completely beat up.

That's when I discovered the usefulness of a case for my AirPods Pro like these from

They're actually really affordable and prevent my charging case from getting scratched in

my pocket by my keys or from being dropped.

Plus the material has a much better grip than the AirPods Pro glossy plastic so they don't

The cases are thin so they don't add much bulk and they still allow for wireless charging

So if you're interested in buying one of these cases to protect your $250 AirPods Pro,

just click the link in the description and use the code APPLEEXP10 by February 29th for

Alright, now in 2007 Apple completely revamped the design of their bundled headphones, integrating

the stem and speaker cone more seamlessly, and elongating the rubber strain relief to

Now considering the new earbuds would be included with the iPhone, many features were added

For example, Apple included an in-line remote and microphone so iPhone users could control

music, calls, presentations, video playback, and activate Siri without reaching into their

Now with the release of the iPhone, many thought Apple might take the opportunity to include

Especially considering the iPhone was only offered in black, compared to the original

But black Apple headphones never happened, with the company sticking to the same white

Now in 2008 Apple introduced a new version of their premium in-ear headphones.

They featured an in-line remote and microphone, new silicon ear tips instead of plastic, and

With a woofer and tweeter integrated into each earbud for, what Apple called, “superior

acoustic accuracy, balance, and clarity.”

They were sold for double the amount of the previous model at $80.

The next small change that Apple made to their signature earbuds came two years later in

2009, with the release of the iPhone 3GS.

The company added two buttons for volume adjustment in addition to the main center button and

Now I should mention that these earbuds were not only bundled with the iPhone 3GS, 4, 4s,

and third gen iPod touch, but they were also sold separately.

Which had only been the case for Apple's more expensive in-ear headphones.

Now at this point, Apple's headphone sales were modest.

People might buy a pair to replace their old frayed iPod headphones, or maybe if you were

a big Apple fan you might opt for their $80 in-ear headphones.

But either way, Apple wasn't considered a major player in the headphone market.