PEACOCK WILL STACK UP AGAINST THE OTHER STREAMING SERVICES ON

THE OTHER STREAMING SERVICES ON THE MARKET.

THE MARKET. >> Reporter: TONIGHT THE BATTLE

>> Reporter: TONIGHT THE BATTLE FOR YOUR ATTENTION IS

FOR YOUR ATTENTION IS INTENSIFYING.

INTENSIFYING. >> THIS IS A BIG NIGHT FOR NBC.

>> THIS IS A BIG NIGHT FOR NBC. >> Reporter: NBC UNIVERSAL IS

>> Reporter: NBC UNIVERSAL IS ROLLING OUT PEACOCK.

ROLLING OUT PEACOCK. ♪ EVERYBODY KNOWS YOUR NAME ♪

♪ EVERYBODY KNOWS YOUR NAME ♪ ATTEMPTING TO COMPETE WITH

ATTEMPTING TO COMPETE WITH STREAMING HEAVYWEIGHTS.

STREAMING HEAVYWEIGHTS. >> WELCOME TO --

>> WELCOME TO -- >> Reporter: PEACOCK WILL STREAM

>> Reporter: PEACOCK WILL STREAM SHOWS THREE HOURS BEFORE THEY

SHOWS THREE HOURS BEFORE THEY HIT TRADITIONAL AIRWAVES.

HIT TRADITIONAL AIRWAVES. SUBSCRIBERS WILL BE ABLE TO

SUBSCRIBERS WILL BE ABLE TO ACCESS NBC NEWS PROGRAMS AND A

ACCESS NBC NEWS PROGRAMS AND A VAULT OF TV GOLD.

VAULT OF TV GOLD. ALONG WITH A FRONT-ROW SEAT TO

ALONG WITH A FRONT-ROW SEAT TO THE OLYMPICS AND PREMIER LEAGUE

THE OLYMPICS AND PREMIER LEAGUE SOCCER.

SOCCER. PEACOCK FREE WILL BE AVAILABLE

PEACOCK FREE WILL BE AVAILABLE TO ANYONE WITH ADS AT NO COST.

TO ANYONE WITH ADS AT NO COST. FOR $5, YOU'LL HAVE ACCESS TO

FOR $5, YOU'LL HAVE ACCESS TO MORE CONTENT AND NEW ORIGINAL

MORE CONTENT AND NEW ORIGINAL PROGRAMMING AND FOR 10 BUCKS YOU

PROGRAMMING AND FOR 10 BUCKS YOU GET IT ALL AD-FREE.

GET IT ALL AD-FREE. >> I WANT PEOPLE TO BE AFRAID OF

>> I WANT PEOPLE TO BE AFRAID OF HOW MUCH THEY LOVE ME.

HOW MUCH THEY LOVE ME. >> Reporter: IS THERE SUCH A

>> Reporter: IS THERE SUCH A THING AS HAVING TOO MUCH TO

THING AS HAVING TOO MUCH TO LOVE?

LOVE? >> DO I THINK THAT FIVE OR SIX

>> DO I THINK THAT FIVE OR SIX MAJOR STREAMING SERVICES ARE

MAJOR STREAMING SERVICES ARE GOING TO BE ABLE TO SURVIVE?

GOING TO BE ABLE TO SURVIVE? PROBABLY NOT.

PROBABLY NOT. >> Reporter: FROM DISNEY'S VAULT

>> Reporter: FROM DISNEY'S VAULT OF MOVIES, STREAMING, SERVICES

OF MOVIES, STREAMING, SERVICES ARE TRYING TO FIND DIFFERENT

ARE TRYING TO FIND DIFFERENT WAYS TO STAND OUT.

WAYS TO STAND OUT. >> THEY'RE KIND OF GETTING

>> THEY'RE KIND OF GETTING EXPENSIVE AND THERE'S A LOT OF

EXPENSIVE AND THERE'S A LOT OF THEM NOW.

THEM NOW. >> Reporter: THAT'S WHY EXPERTS

>> Reporter: THAT'S WHY EXPERTS SAY IT'S ABOUT TAILORING YOUR

SAY IT'S ABOUT TAILORING YOUR SUBSCRIPTIONS TO WHAT YOU WANT

SUBSCRIPTIONS TO WHAT YOU WANT BECAUSE FOR NOW THE FIELD IS SET