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  • - We've all been there before, and it's not a good feeling.

  • You published your book, and you worked so hard on it,

  • but for some reason, you're getting low to no sales.

  • So, in today's video, we're gonna address

  • why are my books not selling on Amazon KDP?

  • Stay tuned.

  • (heavy guitar music)

  • This is Self Publishing with Dale,

  • where you'll learn to publish books that sell

  • and build an unstoppable author brand,

  • and I'd like to know, why do you think

  • most indie authors struggle for sales anyway?

  • Leave your honest comments down below.

  • Also, if you stick around to the end,

  • I'll give you a full action plan

  • that's sure to set your next book launch on fire.

  • So your book isn't selling much, if any at all,

  • so what gives?

  • Are there certain things you can do,

  • or certain things you can avoid,

  • that way you can start to see more book sales?

  • Well, I've got news for you.

  • There is actually a few indicators

  • that we can focus on first and foremost,

  • and I'm gonna give you those five common issues

  • of why your book isn't selling.

  • The ad copy, regardless of the price point,

  • your book should definitely be selling,

  • and one of the main reasons

  • holding back the success of your book

  • could be your book description,

  • otherwise known as the ad copy.

  • We can always show,

  • and we can always tell the customers

  • what they can find within the pages of the book,

  • but if we don't give a compelling reason

  • for people to part ways with their hard-earned dollars

  • to purchase our work, quite frankly,

  • they're just gonna go to another book that will compel them.

  • But how exactly do you dial in the ad copy

  • so that way people are more than willing

  • to part ways with their money?

  • I recommend you check out these two books

  • from independent authors, Brian Meeks,

  • Mastering Amazon Decriptions,

  • or Bryan Cohen's How to Write a Sizzling Synopsis.

  • These two paint a really good picture,

  • and give you a better idea of what you're looking for,

  • so that way, it doesn't matter the price point,

  • people are going to purchase your book.

  • Price point, I know this seems kind of in contradiction

  • to the very first point, but quite frankly,

  • here's the thing, is we all are trying to craft

  • a better ad copy, but in the interim,

  • what we need to be is realistic about our value proposition.

  • That value proposition is gonna come in the way

  • of the book description, and if it does not line up

  • with that price point, well quite frankly,

  • people are going to say, deuces, I'm outta here,

  • I'm gonna go check out another book,

  • so be real with what you have to offer

  • within your book description.

  • If for some reason, it's not dialed in,

  • you may have to adjust that price point accordingly,

  • because that unique value proposition

  • that you paint within the book description

  • is going to have an effect

  • on what people are willing to spend.

  • Now, by no means am I telling you

  • to drop your books down to bargain basement prices,

  • so that way you can really boost your best seller ranking

  • within the Amazon Kindle bookstore,

  • or a bookstore in general,

  • but you may want to take a step back and think about

  • where your price point should be according to what you have

  • to offer within the context of the book description

  • that you currently have.

  • Book cover, oh my goodness,

  • so many indie authors have approached me and said,

  • hey, I don't understand this,

  • why are my books not selling,

  • and then they send me on over to their product page,

  • and I'm horrified to see their cover.

  • Here's the deal, folks.

  • People do judge books by their covers,

  • and quite frankly, they're not willing to spend time,

  • much less their money, on a book

  • that does not have a good cover on it,

  • and let's face the facts, you might be a great writer.

  • You could even dial in your price point just perfectly,

  • and your ad copy is on the money,

  • but if your book cover is hit,

  • or it looks completely JOJO, quite frankly,

  • people are going to pass, and here's the thing,

  • if you are a writer, stick to writing.

  • Find a good, professional book cover designer

  • who knows precisely what your market's looking for,

  • and what they are willing to spend money on.

  • I get it, you wanna do it all yourself,

  • and I've been there too.

  • But here's the thing, DIY-style book covers

  • aren't going to get your book sales going

  • like you think they should,

  • and you may be able to say your writing's great,

  • and that's fantastic,

  • and maybe some of your readers say your content is awesome,

  • but let's be real here for just a second.

  • If your book sales are not very good, if any at all,

  • then you may wanna look at that book cover again

  • and consider investing in a good book designer

  • to take care of the heavy lifting for you.

  • The competition, there are so many

  • super competitive niches out there,

  • including spaces like children's books, self-help,

  • fitness, among many others.

  • If you're positioning yourself

  • within a hyper-competitive niche,

  • and publishing and praying, and hoping for the best,

  • well quite frankly, you are setting yourself up for failure.

  • What I would recommend

  • is if you do get into a competitive niche,

  • be prepared to put in the work.

  • It took me quite a bit of time

  • before I could actually be heard above the noise

  • within the fitness space, but to be honest with you,

  • some of my footings kind of fell a little bit

  • since I've been doing a lot more video content creation.

  • I'm not focusing on that fitness brand.

  • I'm okay with that, but one thing I would say

  • is I at least have a bit of an advantage

  • over other people that just publish one-and-done.

  • What is that edge?

  • Well, it's a brand,

  • and an author brand is a bit of a promise to the readers,

  • a bit of an expectation, if you will.

  • What can your readers come to expect

  • when they're coming back to you for other iterations

  • or different versions of your book, or future publications?

  • Far too often, I see some authors out there

  • that believe that a brand is just simply your name

  • and your pretty face.

  • Well, your brand also includes a little bit of that promise

  • of what readers can come to expect, so if you're finding

  • that sales are not quite where they should be,

  • but you've published numerous books,

  • what you need to do is go back

  • and review your current catalog.

  • If you've got a were-bear shapeshifter romance book,

  • and then your next book is a home workout plan for seniors,

  • and then your next book is a poetry book,

  • and it's all underneath the same author brand,

  • well then the issue is you're not really dialing in

  • precisely what your readers can come to expect of you,

  • and don't make the mistake of comparing yourself

  • to someone like a Stephen King.

  • Yeah, Stephen King can get away with something like that,

  • because he's a fairly prolific author

  • who actually has quite an immense following,

  • but for you, I would just really recommend

  • that you get clear on who your audience is,

  • how you're serving them,

  • and how you can continue to serve them

  • to build that larger author brand.

  • Once, when you get to a very wide reach,

  • then you can pivot to other things

  • that you wanna experiment in.

  • Marketing and promotion, gone are the days of publishing

  • and praying for the best.

  • We used to could just go and find a niche

  • that was low competition, and it was real easy,

  • we could just publish one book,

  • and then make money hand and fist.

  • Well, those days are gone, folks.

  • I'm gonna be very real here with you.

  • You need to get honest,

  • and you need to build some self-awareness

  • about what your books are going to deliver to the world,

  • and now you have to get out to the world

  • and tell them about it.

  • That's where good marketing and promotion come into play.

  • If you can get out on a consistent basis,

  • and advertise that book, be it through paid advertising

  • or various other marketing and promotion strategies,

  • and speaking of marketing and promotion

  • for self-published books,

  • I actually have a full video series on that.

  • We'll give you a couple unorthodox ideas

  • as well as some of the traditional ones

  • that have worked for me and other indie authors, too,

  • so without any further ado,

  • I'll see you over in the next video.

  • If you aren't familiar with how

  • to use Facebook ads properly,

  • you're not alone.

  • I have a tenuous grasp

  • on the fundamentals of advertising on Facebook, and...

- We've all been there before, and it's not a good feeling.

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A2 初級

なぜ私の本がAmazon KDPで売れないのか? (Why Are My Books Not Selling on Amazon KDP?)

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    shihmin に公開 2021 年 01 月 14 日
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