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  • Narrator: Finding your perfect shade is a test

  • for anyone who wears makeup,

  • and that task is even harder for people of color,

  • but there's a brand that's trying to make it easier for us.

  • Since Mented Cosmetics launched in 2017,

  • their mission has been pretty simple:

  • Make it easier for women of color

  • to find their perfect shade.

  • We're trying out their foundation, eyeshadow,

  • and nude lipsticks to see if we should swap out

  • the products we normally use for Mented's line.

  • - OK, first of all, this is the perfect freaking shade.

  • What!

  • Narrator: Black American buyers spend about

  • $1.1 billion per year on beauty products.

  • But despite our buying power,

  • finding the right shade as a woman of color

  • is still a huge problem.

  • - As a woman of color, I think it's really hard

  • finding makeup for myself.

  • I could never find the right nude lipstick

  • because I feel like it always makes me look too washed out.

  • - My biggest challenge is

  • finding a way to match the different

  • complexions I have on my face,

  • making sure that my foundation matches my neck and my chest.

  • - I'm between two shades,

  • which means I have to purchase two foundations

  • and then do some sort of science experiment

  • to try to find the perfect match.

  • Narrator: That's because making

  • the perfect shade really is a science,

  • a science that even the biggest cosmetic labs

  • have had trouble mastering. Here's why.

  • Most shades are mixed with white,

  • yellow, red, and black pigments,

  • but when making darker shades,

  • chemists tend to mix too much of the black pigment.

  • This results in limited undertones,

  • which can make brown skin look bruised or washed out.

  • To alleviate this problem,

  • Mented Cosmetics is focusing

  • specifically on brown skin tones.

  • - If I sort of look at a distance, you can see

  • this one just has a touch more red,

  • which I think makes it vibrant.

  • - Mented is a pigment-first beauty brand

  • celebrating women of all hues and

  • focusing on women of color.

  • - I remember our early struggles

  • with trying to find the perfect nude lipstick.

  • It was always about feeling othered and left out,

  • and we were just constantly disappointed...

  • - Yeah.

  • - With all of the products

  • that made us feel ashy or chalky.

  • KJ: On our site, we have a shade finder

  • that's going to show you every

  • single lipstick on many, many different skin tones.

  • Our customer-service team gets emails

  • every day from women

  • literally sending photos of themselves

  • and being like, "Which one should I wear?"

  • And we answer every single one.

  • Narrator: We headed to Mented's headquarters

  • in New York city to see if their makeup

  • lives up to the hype.

  • - OK, guys, so we made it to Harlem.

  • We're right in front of Mented's headquarters,

  • about to hopefully find our perfect shade.

  • Alana: Do you think they'll find it?

  • Doyinsola: I think so.

  • After seeing Jackie find her perfect match,

  • I'm hopeful.

  • - Look at that, like, it's my skin.

  • - Hopefully that will be us.

  • - Let's do it!

  • Alana: All right, let's go!

  • Narrator: We decided to go for a neutral,

  • office-friendly look.

  • Up first: the foundation.

  • - As a person of color, your face

  • and your neck is going to be completely

  • different colors, so you have to

  • find a way to balance those tones.

  • So I like to start with a swatch on the side

  • of the face, so I'm going to be using shade M-40.

  • Narrator: Mented has 16 foundation shades

  • ranging from light, tan, medium, and deep.

  • Up next: eyeshadow.

  • The palette has nine warm, neutral shades

  • made with vegan and cruelty-free ingredients.

  • - So I keep reading brown skin tones shouldn't wear, like,

  • lighter eyeshadows.

  • Is that true, or?

  • - I feel like you can wear whatever

  • shadow you want to, and honestly, I feel like

  • deeper-complected women look great in brighter eyeshadows.

  • Narrator: And finally, the perfect nude lip.

  • - So I always have a difficult time

  • finding nude shades for my lips.

  • Do you have any tips for, like, choosing

  • the right nude lip color?

  • - When picking a nude lip color,

  • you don't really want to go too light or too dark,

  • so I like to treat the lips how I treat blush.

  • Blush is usually a color that you will

  • naturally get if you were to pinch your cheeks.

  • If you were to pinch your lip,

  • what color would that be?

  • - Oh, my God, wow!

  • This is like the perfect freaking shade.

  • - It looks very dewy.

  • I'm sure as I wear it throughout the day,

  • I won't be worried about it drying out.

  • - I normally don't wear eyeshadow,

  • but I think, like, this is something

  • that I would wear for, like, to go to work.

  • Narrator: With brands like Fenty,

  • Pat McGrath, and Shea Moisture,

  • Mented isn't alone in creating beauty

  • products that cater to diverse consumers,

  • but despite their work, the cosmetics

  • industry as a whole still has a long way to go.

  • - I think for a lot of brands, what they've gotten

  • wrong in the past is this assumption that beauty

  • should be one-size-fits-all, and what we think

  • we're doing right is starting with her

  • pigment and saying, "This is a product that's going

  • to work specifically for you."

Narrator: Finding your perfect shade is a test

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B1 中級

私たちは、色の女性のための化粧品をテストしました。 (We Tested Mented Cosmetics' Makeup For Women Of Color)

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    邱于嘉 に公開 2021 年 01 月 14 日
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