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Hi this is Tutor Nick P and this is Noun Phrase 117. The noun phrase today is
sticker shock. Okay. Let's take a look at the note here. Sticker shock is the shock
someone feels upon discovery of learning the price of something that was much
higher than expected or could also be used with bills that have were
unexpectedly high or much higher than you imagined it should be. You say ' Oh my God. "
Kind of like that, where your eyes almost pop out. In that sense, we say that
somebody gets sticker shock or has sticker shock or experiences sticker
shock. You might be able to use all these verbs with it. All right. Let's continue. The
origin of this term started in the 1970s when the price of cars suddenly
substantially increased in cost due to government regulations or new government
regulations. So they got some extra ones and high inflation. So it was a combination of
both. The extra government regulations made the cars companies have to charge
more money and there was a lot of inflation during the 1970s too,
especially during the Jimmy Carter era. And of course the two of them combined
together suddenly the price .... (people would start to say) Oh my God ! Cars cost that now. So they said
that's when the term first started appearing. We said sticker shock. You know
so stickers, sticker sometimes refers to like you know, like a price tag. So that's
where the idea of this sticker came from. So and looking at it was shocking. So
sticker shock. Okay. And let's ... we have three examples to cover this. When John
received his yeah, received his hospital bill from a 10-day stay due to an
accident, he receive... received sticker shock. Yes, especially if you're uninsured. If...
you have no insurance or a lot of times your insurance might not cover all of us
and it could be many thousands of dollars. A ten-day stay, it might be
more money than you earned in a year could be your hospital bill. Like that. Ahhhh ! Again
your eyes would pop out. You experienced or you received sticker shock.
All right. Number two here. Many people claimed to experience sticker shock when
the health care coverage cost vastly increased due to Obamacare. Yeah. I
remember when that was happening. Reports on the news, they were offering. They were
often using the term "sticker shock" that people were shocked that you know, and it
seemed like every year their health care bills were going up twenty, thirty, forty
percent per year. So they were they were experiencing sticker shock due to that.
All right and now the last one here. I was thinking of buying a house in that
neighborhood but when I checked out the prices I experienced sticker shock. Like (gasping )
"oh well sorry" I don't think I can afford to live in that neighborhood. So it was
much more than expected or much more than you thought, so you received sticker
shock. Okay. Anyway, I hope you got it. I hope it is clear. Thank you for your time. Bye-
bye.