A2 初級 136 タグ追加 保存
Wayfinding is a missed opportunity.
where instead of having a wayfinding
that clash with everything
or it's not in sync,
we could do better.
We don't want to compete with the architects.
We don't want to compete with the interior designer.
We want to understand where they're coming from
because they're very often there before.
They planned the whole thing.
They have their own style.
They have years, sometimes,
of thought behind it.
So, for us it's key that the people that have
worked before us - the architects very often,
sometimes the interior designers -
can explain where they're coming from.
Being also a branding agency,
we look at the messages.
So, the architect does the hardware
and the end-user is the software -
they are the people that are going to
use these buildings and these spaces.
And they have their own view on that.
And so we need to marry these two.
So we need to understand what the space is for.
Is it a commercial space?
Is it a serious space?
Whatever it is.
What this group of people
that are going to use this building
have in mind?
So that we can really bridge
between the architectural vision
and the brand messages
or whatever the communication
- how the character is - of that (building).
There's the body,
there's the soul,
and we see ourselves as the voice.
We took the time to work with the team
and understand these buildings,
the architectural statement but also how it works.
Then, we look at the users.
And that is when it becomes a bit more tricky here
because you have
the patients.
And they go from infants,
very young, up to teenager, 18 years old.
So, needs and
way of perceiving the exchange between
the communication.
Their communication is very different.
and then you have visitors that come to
visit their child and their relatives.
Then, there is the medical body
the people that help the patients,
the doctors, the nurses and all the other people that help
within the hospital that are there.
So, it's a demographic that is quite complex
We looked at that also very carefully.
It's a hospital.
You have to deal with emotions.
You have to deal with all these
various conditions that are intangible.
and we needed it to understand the combination,
all those three things
and be one contributing team member
on how that can be answered within the hospital space.
We wanted to create a family.
We wanted characters to go and
live in this habitat
and start to be the communication point
with the patients, visiting parents
and relatives and so on.
That was very well received.
So it's a family that inhabit a space.
Each member of this family is on a different floor.
Each animal has also its own environment
and that environment also
kind of reflects what's happening on that floor.
For instance, the flamingo has always his foot in the water
The centre there has a pool
to help for exercise.
So there was the water feature.
But we also know how to bring people from one place to the other.
In that case, the kangaroo
not only helps defusing tension, explaining things,
it's also the one that's going to
lead you to your destination.
The family and the animal jumping out.
It gets out of the family and starts to lead
the way around.
When we talk about wayfinding we have to
start somewhere and what we try to do is to
be engaged at an early stage at least in a conversation
where we can prove and show that we can
bring more (to the project) in a very integrated way.


Create Memorable Places with Wayfinding

136 タグ追加 保存
Amy.Lin 2019 年 6 月 7 日 に公開
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