design follow along and learn the techniques that you must use to end up

with quality minimalistic graphic designs now one of the things that many

designers forget about or even ditch when working with minimal projects is

imagery content now when people think of minimal design they often think of

wide-open spaces which in part is pretty true but the use of imagery in a

well-thought-out manner is highly effective

now of course not every minimal design is going to use imagery but it is a

great choice that can act as a focal point or a balance either symmetrically

or asymmetrically so as you can see on the screen now the model in the middle

is a focal point for the typography neatly to the bottom left of her create

some kind of balance as does the content to the far left now coupled with open

space this is an awesome minimalist landing page design when picking imagery

for your designs look for photos but also that feels simple and easygoing

experiment with the imagery actually being in the background or maybe with a

low opacity or even a blend mode

font selection is vastly important but even more so for minimal design that's

because on minimal design there's not many design elements

competing for attention so a minimal design it needs to feature clean and

readable typography to be most effective the trick here is to develop a font

palates with one or two font families and then create some hierarchy between

them essentially contrasting and font pairing because there is so little in

the way of design elements don't be afraid to play with the main

attention-grabbing text editing it and seeing what creative twists you can

apply all the while making sure it's still legible in minimal design the

typography can be used as the focal point if done correctly and remember

typography is a key element in minimal graphic design and it should be treated

with the utmost care more so than usual

your choice of colors in a minimal design should be as simple as a

typography selection black on white can be your base colors yeah and you're

gonna argue black or white it's not color but you know what I mean but black

and white doesn't have to be the only colors that you choose for your scheme

some designers do fall into that trap also try to pick one color to draw the

design forward that matches the message and also the theme of the design you can

also consider maybe using colors to act as a focal point in some way as you can

see here with the red circle the driving color of your choice can be bright or

light and it can serve as anything from a background texture to even an accent

think about the key message of the design as what is the overall feeling in

the mood the color choice is going to reflect the message and the mood and it

also should compliment a typeface style too now quick tip for using color on a

minimal design is to use high contrast so use colors that are obviously very

different and Stark when set against each other as you can see on screen now

cleaning out the closet of your minimal graph the design is really important

after all it is a minimal design so it basically needs the bare essentials and

also it needs to be practical as well as visually appealing think about each

element individually does it serve a purpose that's going to create a better

journey for the user or is it just pure decoration

if the answer is pure decoration then you might want to rethink whether or not

the element should be part of your design minimal design is refined down to

the key essentials and it uses those essentials as the artistic attention

grabbers

now finally one key Golden Rule for minimal design is balance for every bold

or heavy element on your design look for a way to balance it with shape space or

light elements to establish harmony in the overall design so notice on this

design how the image in the center rides then has some text off to the left

creating a degree of balance also in the upper right corner the logo is in case

in a square which is a repetition of the geometric shape below which again

supplies a discrete form of balance then on the second design you can see the Sun

peeking over the here on the top left of the poster which is one of the focal

points however to balance this out the text content has been placed in the

bottom rights very neatly indeed but yet furthermore the top half the design is

lights and the bottom half is quite dark so all in all this is a very well

balanced minimal graphic design many minimal graphic design projects can be

text-heavy leaving to some really dominating

elements and spaces establishing a counterbalance to that weight is

important to keep the design from feeling lopsided boy overwhelming now

it's time to test your knowledge on minimal graphic design and try to answer

the 6 questions that are coming up right now let me know down below what score

you get and I catch you at the ends

so there are five golden rules what tips to follow along with when thinking about

mineral graphic design of course these tips are more geared towards website

design UI design brochure poster and just layout design in general I'm not

specifically loaded design if you want to see a video on logo design minimal

tips I've linked at the end of this video and also of course subscribe to my

channel for weekly graphic design content just like today's video also let

me know what you thought today's video down in the comment section below and of

course until next time design your future today

peace