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  • - It is my absolute pleasure to introduce our last speaker.

  • She's a power house and a style star,

  • named one of Forbes Top 10 Fashion Influencers of 2017

  • and Eggie has grossed over one million dollars.

  • (audience cheering)

  • But she's a success story.

  • She's also an amazing person

  • and thank you so much for closing out our program.

  • Welcome Jenn to the stage.

  • (audience cheering)

  • - Damn. Okay, what an introduction.

  • Today my talk is about becoming a boss

  • and I feel like when you hear the word boss,

  • you got two reactions to it.

  • You've got, Ooh, I want to be the boss

  • and then you've got the other side who's like,

  • I don't want to be the boss.

  • That's way too much responsibility.

  • And, you know, for a long time I was on the other side.

  • I didn't think I could be a boss and, well, here I am today.

  • So I learned five pillars that I wanted to share with y'all.

  • First pillar is to self-reflect.

  • Before you get started, you have to really focus

  • and see what you're all about.

  • You gotta ask yourself some tough questions.

  • I guess they're basic.

  • You've got, What's your business?

  • What's it gonna look like in five years?

  • Why did you start this?

  • You should know all this

  • but, you know, for a long time, I didn't know.

  • (audience laughing)

  • I just thought it was something I could put off.

  • Those are tough.

  • It's honestly like, you know,

  • when you're filling out your Instagram bio,

  • you're like, How do I describe myself?

  • Hmm, emoji.

  • I started in 2010 and at the time,

  • my YouTube channel was something that sparked joy,

  • if you will.

  • Marie Kondo, yeah, I was in community college.

  • I got rejected from all my dream schools.

  • UC Berkley, this is my circumstance.

  • I was living in my parents' house.

  • I was working at a smoothie shop

  • and YouTube was the place where I could be myself.

  • I had a creative outlet and I had no idea

  • that it would be what it is today

  • and all I knew is that I wanted to continue it

  • and I wanted to be consistent.

  • So, things got pretty serious in 2013.

  • There I am at my first fashion week,

  • got Stephanie there.

  • You know, we're walking down.

  • But yeah, 2013 was pretty serious for me

  • because that was when I graduated college.

  • I had to think about where I was going

  • with my YouTube Channel.

  • My YouTube suddenly became my source of income

  • for like three years and I was like,

  • Okay, I'm gonna make this hobby into a livelihood.

  • I had a manager/attorney.

  • I had an agent and I had a bunch of people asking me like,

  • Where are you going with this?

  • What is your five-year plan?

  • And so I was like, Ugh, I should have done this before

  • but that's when I had to crack down

  • and I had to self-reflect and answer these tough questions

  • and now you know I know my channel mission.

  • It's to make people feel more connected.

  • It's to make people feel less alone when they're watching.

  • And as an Asian-American, I want you to see me as an example

  • that you can thrive in this industry as well.

  • And then when my clothing line came into the picture, Eggie,

  • I knew exactly what I wanted

  • because I had done the hard work.

  • I was like, Yep, Yep, Yep.

  • I want it to be a reflection of my personal style.

  • I want it to be for the consumer

  • that doesn't want to be labeled in one box.

  • And because I had reflected,

  • I had a real good foundation

  • of what I could build on top of it.

  • So self-reflect, first step.

  • Pilar number two: Manage your mind.

  • Your brain is the biggest asset you have

  • but it could also be your weakest link.

  • I feel like managing your mind

  • can determine your success as an entrepreneur

  • but it also determines every aspect of your life.

  • So you should probably figure that out, guys.

  • So, as a double Virgo, so I was born in September

  • so I'm a Virgo but my rising is also a Virgo

  • so it's a lot, guys.

  • So I just always have this deep urgency to plan ahead

  • and I feel like it's really helped me in my career

  • because I'm on top of it and I fear the unknown

  • and so I always plan ahead.

  • I want to make things easier for my future self.

  • I'm always looking out for my future self

  • because I'm just so concerned.

  • But the thing is like, you know, you look at my feed,

  • you look at my YouTube videos and you're like,

  • Wow, her life is so effortless.

  • It's so spontaneous.

  • No, I plan.

  • I plan a lot for it to look like that because everyday,

  • we're overwhelmed with so many decisions.

  • You know, when you wake up every morning,

  • you have this limited amount of brain juice, science,

  • and so, you know, you've got your basic decisions like,

  • What am I gonna wear today?

  • What am I gonna eat today?

  • Who am I gonna see today?

  • You know, those are like basic but they are draining

  • this, like, limited amount of brain juice you've got.

  • But then you got your professional decisions like,

  • How am I gonna respond to this email?

  • How do I see this difficult co-worker?

  • What am I gonna film today?

  • You know, like all these things,

  • those take up more brain power and the thing is, you know,

  • after a long day, when it gets to dinner time,

  • you're on Postmates and you're like,

  • I don't even know what I want to eat right now.

  • I'm just stressed.

  • This is called decision fatigue.

  • This is when you've made too many damn decisions in one day

  • and you're just tired and the only way

  • you can defeat that is planning ahead.

  • When there's too many options, you become crippled.

  • It's a paradox of choice.

  • You know, sometimes when I have a free day,

  • I look at it and I'm like,

  • Whoa, I can do anything.

  • So then I spend my entire day thinking

  • about what I want to do

  • and then I end up doing nothing.

  • So this is why you create rules and you stick to them.

  • I love this like, ooh, I love guidelines

  • because when I have guidelines,

  • I feel like it gives me the strength to be creative.

  • The first of every month, I sit down on my laptop

  • and I brainstorm all the videos I can do

  • and it feels uncomfortable but I still do it.

  • I don't have to, like, I'm not married

  • to these video ideas but I give myself some guidelines.

  • If you're the boss, it's your job

  • to create these assignments

  • and it's your job to assign these due dates.

  • I account for my professional time and my personal time.

  • If I didn't, I would get nothing done

  • and I want to live like a really full and rich life.

  • I am a firm believer of working hard and playing hard.

  • You guys deserve to do that too.

  • So once you do that, you need to build your willpower.

  • I mean, okay, we all have that flaky-ass friend, you know,

  • and you're like, Hey, let's do dinner

  • and they're like, Yeah, let's do dinner.

  • And you're like, How 'bout this day?

  • And they're like, Yeah, I'll be there

  • And you're like, No, bitch,

  • (audience laughs)

  • like, you're gonna freaking flake.

  • And the thing is the more times you flake,

  • the easier it is to flake.

  • Do not be that flaky-ass friend.

  • If you say you're gonna do something, freaking do it.

  • Just freaking do it.

  • (crowd cheers)

  • Because the excuse I hear it is just like,

  • Oh my gosh, I don't have time to do all these things.

  • I'm so busy.

  • No, you're doing it wrong.

  • You need to prioritize your time.

  • You need to be efficient with your time.

  • And I know now you're asking me,

  • How do I be efficient with my time?

  • I'm glad you asked.

  • (audience laughs)

  • Here is a fun activity: set a timer for 20 minutes.

  • I know this sounds neurotic but I swear to God,

  • it's helpful in many ways and let me list them.

  • So, first I set the timer on for 20 minutes

  • and then, no matter what, I have to focus

  • on the task at hand.

  • I'm not doing anything.

  • I've put my phone on mute.

  • I'm just focusing on what I said I was gonna focus on

  • and, you know, 50% of the time, I get that shit done.

  • 20 minutes is a long time.

  • That's a TV show, guys.

  • This is a long time and you'll be so surprised

  • on what you can do in 20 minutes.

  • Number two, the reason why I like it is

  • because even if I don't finish it on time,

  • it like allows me to gauge how long it takes me

  • to do something and now I know a video treatment,

  • it takes me 45 minutes to do.

  • Because I time myself so now when you plan ahead,

  • you're not just estimating like,

  • Oh, I don't know how long it's gonna take.

  • You're gonna be like,

  • Yes, its gonna take 45 minutes to an hour

  • so that way you can plan ahead.

  • So now that you know what you're doing every single day,

  • you need to work on your will power

  • and the only way you're gonna do that

  • is by showing up for yourself every single day.

  • And your willpower is a muscle.

  • The more you work on it, the stronger it's gonna get.

  • It's like the gym.

  • You know, let's say you have 15 pound weights

  • and you're like, Oh my god, this is so hard, you know.

  • But, you know, you show up, you do those reps

  • and pretty soon, you're like, Oh my god, this is so easy.

  • I'm gonna go onto the 20 pound weights.

  • So that's why your willpower is a muscle.

  • Third pillar: Invest in yourself.

  • I'm not gonna lie.

  • I've had many meltdowns and breakdowns

  • and it took me a long time to realize

  • that I am my most valuable asset

  • and if I'm the most important person in my life,

  • I've got to take care of myself.

  • So I'm gonna talk about three things

  • that I will always invest in.

  • Number one: Therapy.

  • I think that my mission in life, that's kind of heavy,

  • but I would say one of my missions in life

  • is to normalize therapy.

  • It's not some taboo thing.

  • Everybody needs therapy.

  • Even my therapist has a therapist.

  • We can all use an avenue where we can express

  • this deep dark side of us and, you know, like stress.

  • Everyone feels stress and it's gonna manifest in some ways

  • and if you are not finding a productive and proactive way

  • to manage your stress,

  • it's gonna come out in weird ways, y'all.

  • It's gonna come out through your body.

  • It's gonna come out through health issues.

  • It's gonna come out on your friends and you don't want that.

  • And as someone who cares what,

  • as someone who really cares about the people in their lives,

  • I just hated dumping that onto people.

  • For a long time, Ben was my personal therapist,

  • not very healthy, you know.

  • And it can break down the strongest of people

  • and so that's why two years ago, I sought out help.

  • Number two: Exercise.

  • Okay, I'm gonna be real honest with y'all.

  • The reason I did exercise was

  • because I wanted to lose weight.

  • That's another talk but the only reason

  • why I stick with exercise is because it gives me endorphins.

  • It stabilizes my mood.

  • It allows me to center myself when I'm working.

  • And when I have a horrible day and everything went wrong,

  • in the back of my mind, if I went to Barry's Bootcamp,

  • I'm like, Well, at least I went to Barry's.

  • It makes me feel good.

  • So, no matter what,

  • find some sort of thing that you enjoy doing,

  • whether it's group classes, hiking, dancing, whatever.

  • Your future self will thank you.

  • You only have one freakin' body, guys,

  • and you need to exercise.

  • Being sedentary is not serving you in anyway.

  • If anything, just sitting in place, focusing on work

  • and not getting that energy out,

  • it's gonna cripple you.

  • Number three: Absorb soul-fulfilling material.

  • It's not the universe's job to hand you motivation everyday,

  • like, here, take it.

  • It's not.

  • Its your job to look for it.

  • So, one of my favorite things is to read.

  • I like to read.

  • I never enjoyed reading until I graduated

  • from school, funny enough.

  • But I would say that my boss bible

  • is Steven Covey's Seven Habits of Highly Effective People.

  • When I talk to people with that same boss energy,

  • they either have read it or they know

  • the seven habits already and I'm like, Okay, great.

  • So please write that down, very important.

  • If you don't like reading,

  • find a podcast that you can use for your life

  • and even committing to events like this, like, a rare day,

  • like this was an investment for yourself.

  • I think that even being in this big group of people

  • where we all have the same goals

  • and we're in the same energy,

  • it's like osmosis and you can feel inspired by this.

  • You know? Science.

  • (audience laughs)

  • And the thing is these three things,

  • you look at them and they are commitments.

  • They are financial commitments.

  • They're emotional commitments

  • but think of all the random stuff

  • that you spend your money on

  • that are temporary and superficial.

  • Why not spend it on your physical and mental health?

  • Pillar number four: Be uncomfortable.

  • I am very uncomfortable right now.

  • This is not exactly what I want to be doing

  • on a Saturday but here I am.

  • I used to be terrified of public speaking

  • and the only way I was able to get comfortable with it

  • is by confronting it.

  • And I'm glad that I pushed myself to do this

  • because if I had just been afraid all the time

  • then I wouldn't have been able to share this with y'all.

  • I also want to use another example.

  • So, my YouTube channel is very personal to me.

  • It's a visual diary of my life.

  • I am basically on a self-inflicted Truman Show.

  • I realized that with my job,

  • I felt very, very attached and possessive over my work.

  • and the only way I was able to grow my business

  • was by hiring new people.

  • And whenever I would talk to YouTubers

  • with larger channels than mine,

  • I wanted to know what their secret was.

  • And they all had editors, they were delegating.

  • I had to learn how to relinquish control

  • and that was so hard.

  • I hated the thought of having other people see my work.

  • It made me disgusted.

  • You know, when you feel like you're dancing

  • in front of the mirror and you're like, Hehe.

  • And you don't want anyone to see that raw footage.

  • You wanted to look at it first

  • and then you need to edit it yourself.

  • But I knew that I had to delegate

  • and I went through the whole process

  • of just hiring and conducting interviews.

  • It was a lot of hard work.

  • It felt very unnatural to me because, like, I'm me.

  • I don't know, I just felt like a fraud in some sense

  • but I knew that I had to find some help.

  • But I think the hardest part about delegating

  • was explaining exactly what I do, without doing it.

  • But now, I have found a team which I am so happy for.

  • I wouldn't have been able to grow

  • if I didn't stay comfortable.

  • So my last pillar is be empathetic and gentle with yourself.

  • I am really hard on myself and it sucks

  • because my whole job revolves around me.

  • (audience laughs)

  • And, like I said, it's a lot.

  • You'd think that it would be fun if its all about you

  • but you know when you just want to get away from yourself.

  • When your job and your livelihood is about yourself,

  • you've got to ask yourself some serious questions.

  • I have deep roots of self-loathing.

  • I think I almost got addicted to just beating myself up

  • and I'm not sure if it's

  • because of my Asian-American background

  • but nothing I did felt good enough.

  • And that's such a fricking curse

  • because anything good that happened to me,

  • I felt like I couldn't talk about it.

  • And the problem with being the boss sometimes

  • is that you have to be the person

  • that says, You're doing a good job.

  • You know, like, There's no one above you.

  • You're the fucking boss, you know?

  • You have to be like A-plus.

  • I wasn't doing that.

  • I was in a toxic relationship with myself.

  • Nothing I did was good enough.

  • I was just whipping myself, being like, Work harder.

  • What are you doing?

  • You're hanging out?

  • Shut up, you know how much stuff you need to get done.

  • And it made me sick because there were

  • so many great things happening in my life

  • but I wasn't able to enjoy them.

  • And then I saw this Red Table Talk episode

  • where Jada's brother came on and he said,

  • Treat yourself like someone you care about.

  • Because when my best friends come up to me,

  • anyone that I care about come up to me

  • and they say something great that's happened to them,

  • I'm like, Yes, I'm so happy for you.

  • That's fucking amazing.

  • Let's party, let's celebrate.

  • Let's lift you up.

  • I'm, like, the biggest cheerleader

  • 'cause I'm so happy for them.

  • But the crazy thing is I wasn't doing that for myself.

  • And the thing is that was my own job

  • but I wasn't freaking doing it.

  • I felt like I was in this world

  • where I'd become my own Asian parent and it wasn't amazing.

  • (audience laughs)

  • This is something that I am actively still working on

  • but I see an effect on other people

  • because when you are gentle and empathetic with yourself,

  • it reflects on the people that are around you too

  • and I think that's a win-win situation, y'all.

  • You gotta look out for yourself

  • and when you're proud of yourself,

  • you're proud of other people too.

  • That's the difference.

  • I feel like I've always felt this, it's like semantics,

  • you got arrogant and the you got confident.

  • This is truly about being confident in yourself.

  • If that BDE, that boss diva energy,

  • once you feel it,

  • you don't need to prove to anyone what you've done.

  • It's just there and you're just like, I'm happy for you

  • 'cause I already got the BDE.

  • (audience laughs)

  • So, this is my last slide

  • but if I can leave you guys with anything,

  • it's to be the boss of your own life.

  • You don't need a business.

  • You don't need to be an entrepreneur.

  • I just want you to be the boss of your own life.

  • You are the CEO.

  • You're the CMO.

  • You are the CFO of your own life.

  • Who the hell is gonna make

  • all these executive decisions for you?

  • It's your freaking job and I know, like, being the boss

  • can be terrifying but it's something

  • that you just have to grow into.

  • It's something that you are still becoming into.

  • And the thing is, with me, I am still learning

  • and I'm still growing.

  • I don't want you to think of me as like,

  • Oh, well, Jenn can do it because she's Jenn Im.

  • But no, when I look at myself,

  • I still see that chubby seventh-grader

  • who's just silent in class with all straight Cs

  • because I just have crippling social anxiety.

  • If I can do it, I know you guys can do it too

  • because everything that you guys feel, like, I feel

  • and everything that I feel, you guys feel too.

  • I just want you to be able to have this confidence

  • and this urgency to take control of your life

  • and to create the own life that you want

  • 'cause no one else is gonna do that for you

  • and that's the end of my talk, guys.

  • (applause and cheers)

- It is my absolute pleasure to introduce our last speaker.

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A2 初級

BECOMING A BOSS(ボスになる)|成功の秘訣 (BECOMING A BOSS | The Secret Behind My Success)

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    Amy に公開 2021 年 01 月 14 日
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