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- It is my absolute pleasure
to introduce our last speaker.

She's a power house and a style star,
named one of Forbes Top 10
Fashion Influencers of 2017

and Eggie has grossed
over one million dollars.

(audience cheering)
But she's a success story.
She's also an amazing person
and thank you so much for
closing out our program.

Welcome Jenn to the stage.
(audience cheering)
- Damn. Okay, what an introduction.
Today my talk is about becoming a boss
and I feel like when
you hear the word boss,

you got two reactions to it.
You've got, Ooh, I want to be the boss
and then you've got the
other side who's like,

I don't want to be the boss.
That's way too much responsibility.
And, you know, for a long
time I was on the other side.

I didn't think I could be a
boss and, well, here I am today.

So I learned five pillars that
I wanted to share with y'all.

First pillar is to self-reflect.
Before you get started,
you have to really focus

and see what you're all about.
You gotta ask yourself
some tough questions.

I guess they're basic.
You've got, What's your business?
What's it gonna look like in five years?
Why did you start this?
You should know all this
but, you know, for a
long time, I didn't know.

(audience laughing)
I just thought it was
something I could put off.

Those are tough.
It's honestly like, you know,
when you're filling
out your Instagram bio,

you're like, How do I describe myself?
Hmm, emoji.
I started in 2010 and at the time,
my YouTube channel was
something that sparked joy,

if you will.
Marie Kondo, yeah, I was
in community college.

I got rejected from all my dream schools.
UC Berkley, this is my circumstance.
I was living in my parents' house.
I was working at a smoothie shop
and YouTube was the place
where I could be myself.

I had a creative outlet and I had no idea
that it would be what it is today
and all I knew is that
I wanted to continue it

and I wanted to be consistent.
So, things got pretty serious in 2013.
There I am at my first fashion week,
got Stephanie there.
You know, we're walking down.
But yeah, 2013 was pretty serious for me
because that was when I graduated college.
I had to think about where I was going
with my YouTube Channel.
My YouTube suddenly
became my source of income

for like three years and I was like,
Okay, I'm gonna make this
hobby into a livelihood.

I had a manager/attorney.
I had an agent and I had a
bunch of people asking me like,

Where are you going with this?
What is your five-year plan?
And so I was like, Ugh, I
should have done this before

but that's when I had to crack down
and I had to self-reflect and
answer these tough questions

and now you know I know
my channel mission.

It's to make people feel more connected.
It's to make people feel less
alone when they're watching.

And as an Asian-American, I
want you to see me as an example

that you can thrive in
this industry as well.

And then when my clothing line
came into the picture, Eggie,

I knew exactly what I wanted
because I had done the hard work.
I was like, Yep, Yep, Yep.
I want it to be a reflection
of my personal style.

I want it to be for the consumer
that doesn't want to
be labeled in one box.

And because I had reflected,
I had a real good foundation
of what I could build on top of it.
So self-reflect, first step.
Pilar number two: Manage your mind.
Your brain is the biggest asset you have
but it could also be your weakest link.
I feel like managing your mind
can determine your
success as an entrepreneur

but it also determines
every aspect of your life.

So you should probably
figure that out, guys.

So, as a double Virgo, so
I was born in September

so I'm a Virgo but my
rising is also a Virgo

so it's a lot, guys.
So I just always have this
deep urgency to plan ahead

and I feel like it's really
helped me in my career

because I'm on top of it
and I fear the unknown

and so I always plan ahead.
I want to make things
easier for my future self.

I'm always looking out for my future self
because I'm just so concerned.
But the thing is like, you
know, you look at my feed,

you look at my YouTube
videos and you're like,

Wow, her life is so effortless.
It's so spontaneous.
No, I plan.
I plan a lot for it to look
like that because everyday,

we're overwhelmed with so many decisions.
You know, when you wake up every morning,
you have this limited amount
of brain juice, science,

and so, you know, you've got
your basic decisions like,

What am I gonna wear today?
What am I gonna eat today?
Who am I gonna see today?
You know, those are like
basic but they are draining

this, like, limited amount
of brain juice you've got.

But then you got your
professional decisions like,

How am I gonna respond to this email?
How do I see this difficult co-worker?
What am I gonna film today?
You know, like all these things,
those take up more brain power
and the thing is, you know,

after a long day, when
it gets to dinner time,

you're on Postmates and you're like,
I don't even know what
I want to eat right now.

I'm just stressed.
This is called decision fatigue.
This is when you've made too
many damn decisions in one day

and you're just tired and the only way
you can defeat that is planning ahead.
When there's too many
options, you become crippled.

It's a paradox of choice.
You know, sometimes
when I have a free day,

I look at it and I'm like,
Whoa, I can do anything.
So then I spend my entire day thinking
about what I want to do
and then I end up doing nothing.
So this is why you create
rules and you stick to them.

I love this like, ooh, I love guidelines
because when I have guidelines,
I feel like it gives me the
strength to be creative.

The first of every month,
I sit down on my laptop

and I brainstorm all the videos I can do
and it feels uncomfortable
but I still do it.

I don't have to, like, I'm not married
to these video ideas but I
give myself some guidelines.

If you're the boss, it's your job
to create these assignments
and it's your job to
assign these due dates.

I account for my professional
time and my personal time.

If I didn't, I would get nothing done
and I want to live like a
really full and rich life.

I am a firm believer of
working hard and playing hard.

You guys deserve to do that too.
So once you do that, you
need to build your willpower.

I mean, okay, we all have that
flaky-ass friend, you know,

and you're like, Hey, let's do dinner
and they're like, Yeah, let's do dinner.
And you're like, How 'bout this day?
And they're like, Yeah, I'll be there
And you're like, No, bitch,
(audience laughs)
like, you're gonna freaking flake.
And the thing is the more times you flake,
the easier it is to flake.
Do not be that flaky-ass friend.
If you say you're gonna do
something, freaking do it.

Just freaking do it.
(crowd cheers)
Because the excuse I hear it is just like,
Oh my gosh, I don't have
time to do all these things.

I'm so busy.
No, you're doing it wrong.
You need to prioritize your time.
You need to be efficient with your time.
And I know now you're asking me,
How do I be efficient with my time?
I'm glad you asked.
(audience laughs)
Here is a fun activity:
set a timer for 20 minutes.

I know this sounds neurotic
but I swear to God,

it's helpful in many ways
and let me list them.

So, first I set the
timer on for 20 minutes

and then, no matter what, I have to focus
on the task at hand.
I'm not doing anything.
I've put my phone on mute.
I'm just focusing on what
I said I was gonna focus on

and, you know, 50% of the
time, I get that shit done.

20 minutes is a long time.
That's a TV show, guys.
This is a long time and
you'll be so surprised

on what you can do in 20 minutes.
Number two, the reason why I like it is
because even if I don't finish it on time,
it like allows me to
gauge how long it takes me

to do something and now
I know a video treatment,

it takes me 45 minutes to do.
Because I time myself so
now when you plan ahead,

you're not just estimating like,
Oh, I don't know how long it's gonna take.
You're gonna be like,
Yes, its gonna take 45 minutes to an hour
so that way you can plan ahead.
So now that you know what
you're doing every single day,

you need to work on your will power
and the only way you're gonna do that
is by showing up for
yourself every single day.

And your willpower is a muscle.
The more you work on it,
the stronger it's gonna get.

It's like the gym.
You know, let's say you
have 15 pound weights

and you're like, Oh my god,
this is so hard, you know.

But, you know, you show
up, you do those reps

and pretty soon, you're like,
Oh my god, this is so easy.

I'm gonna go onto the 20 pound weights.
So that's why your willpower is a muscle.
Third pillar: Invest in yourself.
I'm not gonna lie.
I've had many meltdowns and breakdowns
and it took me a long time to realize
that I am my most valuable asset
and if I'm the most
important person in my life,

I've got to take care of myself.
So I'm gonna talk about three things
that I will always invest in.
Number one: Therapy.
I think that my mission in
life, that's kind of heavy,

but I would say one of my missions in life
is to normalize therapy.
It's not some taboo thing.
Everybody needs therapy.
Even my therapist has a therapist.
We can all use an avenue
where we can express

this deep dark side of us
and, you know, like stress.

Everyone feels stress and it's
gonna manifest in some ways

and if you are not finding a
productive and proactive way

to manage your stress,
it's gonna come out in weird ways, y'all.
It's gonna come out through your body.
It's gonna come out through health issues.
It's gonna come out on your
friends and you don't want that.

And as someone who cares what,
as someone who really cares
about the people in their lives,

I just hated dumping that onto people.
For a long time, Ben was
my personal therapist,

not very healthy, you know.
And it can break down
the strongest of people

and so that's why two years
ago, I sought out help.

Number two: Exercise.
Okay, I'm gonna be real honest with y'all.
The reason I did exercise was
because I wanted to lose weight.
That's another talk but the only reason
why I stick with exercise is
because it gives me endorphins.

It stabilizes my mood.
It allows me to center
myself when I'm working.

And when I have a horrible
day and everything went wrong,

in the back of my mind, if
I went to Barry's Bootcamp,

I'm like, Well, at
least I went to Barry's.

It makes me feel good.
So, no matter what,
find some sort of thing
that you enjoy doing,

whether it's group classes,
hiking, dancing, whatever.

Your future self will thank you.
You only have one freakin' body, guys,
and you need to exercise.
Being sedentary is not
serving you in anyway.

If anything, just sitting
in place, focusing on work

and not getting that energy out,
it's gonna cripple you.
Number three: Absorb
soul-fulfilling material.

It's not the universe's job to
hand you motivation everyday,

like, here, take it.
It's not.
Its your job to look for it.
So, one of my favorite things is to read.
I like to read.
I never enjoyed reading until I graduated
from school, funny enough.
But I would say that my boss bible
is Steven Covey's Seven Habits
of Highly Effective People.

When I talk to people with
that same boss energy,

they either have read it or they know
the seven habits already
and I'm like, Okay, great.

So please write that down, very important.
If you don't like reading,
find a podcast that you
can use for your life

and even committing to events
like this, like, a rare day,

like this was an investment for yourself.
I think that even being in
this big group of people

where we all have the same goals
and we're in the same energy,
it's like osmosis and you
can feel inspired by this.

You know? Science.
(audience laughs)
And the thing is these three things,
you look at them and they are commitments.
They are financial commitments.
They're emotional commitments
but think of all the random stuff
that you spend your money on
that are temporary and superficial.
Why not spend it on your
physical and mental health?

Pillar number four: Be uncomfortable.
I am very uncomfortable right now.
This is not exactly
what I want to be doing

on a Saturday but here I am.
I used to be terrified of public speaking
and the only way I was able
to get comfortable with it

is by confronting it.
And I'm glad that I
pushed myself to do this

because if I had just
been afraid all the time

then I wouldn't have been
able to share this with y'all.

I also want to use another example.
So, my YouTube channel
is very personal to me.

It's a visual diary of my life.
I am basically on a
self-inflicted Truman Show.

I realized that with my job,
I felt very, very attached
and possessive over my work.

and the only way I was
able to grow my business

was by hiring new people.
And whenever I would talk to YouTubers
with larger channels than mine,
I wanted to know what their secret was.
And they all had editors,
they were delegating.

I had to learn how to relinquish control
and that was so hard.
I hated the thought of having
other people see my work.

It made me disgusted.
You know, when you feel
like you're dancing

in front of the mirror
and you're like, Hehe.

And you don't want anyone
to see that raw footage.

You wanted to look at it first
and then you need to edit it yourself.
But I knew that I had to delegate
and I went through the whole process
of just hiring and conducting interviews.
It was a lot of hard work.
It felt very unnatural to
me because, like, I'm me.

I don't know, I just felt
like a fraud in some sense

but I knew that I had to find some help.
But I think the hardest
part about delegating

was explaining exactly what
I do, without doing it.

But now, I have found a team
which I am so happy for.

I wouldn't have been able to grow
if I didn't stay comfortable.
So my last pillar is be empathetic
and gentle with yourself.

I am really hard on myself and it sucks
because my whole job revolves around me.
(audience laughs)
And, like I said, it's a lot.
You'd think that it would
be fun if its all about you

but you know when you just
want to get away from yourself.

When your job and your
livelihood is about yourself,

you've got to ask yourself
some serious questions.

I have deep roots of self-loathing.
I think I almost got addicted
to just beating myself up

and I'm not sure if it's
because of my Asian-American background
but nothing I did felt good enough.
And that's such a fricking curse
because anything good that happened to me,
I felt like I couldn't talk about it.
And the problem with
being the boss sometimes

is that you have to be the person
that says, You're doing a good job.
You know, like, There's no one above you.
You're the fucking boss, you know?
You have to be like A-plus.
I wasn't doing that.
I was in a toxic relationship with myself.
Nothing I did was good enough.
I was just whipping myself,
being like, Work harder.

What are you doing?
You're hanging out?
Shut up, you know how much
stuff you need to get done.

And it made me sick because there were
so many great things happening in my life
but I wasn't able to enjoy them.
And then I saw this Red Table Talk episode
where Jada's brother came on and he said,
Treat yourself like
someone you care about.

Because when my best
friends come up to me,

anyone that I care about come up to me
and they say something great
that's happened to them,

I'm like, Yes, I'm so happy for you.
That's fucking amazing.
Let's party, let's celebrate.
Let's lift you up.
I'm, like, the biggest cheerleader
'cause I'm so happy for them.
But the crazy thing is I
wasn't doing that for myself.

And the thing is that was my own job
but I wasn't freaking doing it.
I felt like I was in this world
where I'd become my own Asian
parent and it wasn't amazing.

(audience laughs)
This is something that I am
actively still working on

but I see an effect on other people
because when you are gentle
and empathetic with yourself,

it reflects on the people
that are around you too

and I think that's a
win-win situation, y'all.

You gotta look out for yourself
and when you're proud of yourself,
you're proud of other people too.
That's the difference.
I feel like I've always felt
this, it's like semantics,

you got arrogant and
the you got confident.

This is truly about being
confident in yourself.

If that BDE, that boss diva energy,
once you feel it,
you don't need to prove to
anyone what you've done.

It's just there and you're
just like, I'm happy for you

'cause I already got the BDE.
(audience laughs)
So, this is my last slide
but if I can leave you guys with anything,
it's to be the boss of your own life.
You don't need a business.
You don't need to be an entrepreneur.
I just want you to be the
boss of your own life.

You are the CEO.
You're the CMO.
You are the CFO of your own life.
Who the hell is gonna make
all these executive decisions for you?
It's your freaking job and
I know, like, being the boss

can be terrifying but it's something
that you just have to grow into.
It's something that you
are still becoming into.

And the thing is, with
me, I am still learning

and I'm still growing.
I don't want you to think of me as like,
Oh, well, Jenn can do it
because she's Jenn Im.

But no, when I look at myself,
I still see that chubby seventh-grader
who's just silent in
class with all straight Cs

because I just have
crippling social anxiety.

If I can do it, I know
you guys can do it too

because everything that
you guys feel, like, I feel

and everything that I
feel, you guys feel too.

I just want you to be able
to have this confidence

and this urgency to take
control of your life

and to create the own life that you want
'cause no one else is
gonna do that for you

and that's the end of my talk, guys.
(applause and cheers)
コツ:単語をクリックしてすぐ意味を調べられます!

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BECOMING A BOSS | The Secret Behind My Success

218 タグ追加 保存
Amy 2019 年 3 月 26 日 に公開
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