just basically anything that you can be creative with

ウェンジーです

and it's called Wengie.

自分のチャンネルのテーマは DIY クラフトやライフスタイルなど

I used to be a blogger

クリエイティブさを発揮できる分野です

and my blogging audience requested my makeup look.

[クリエイティブに変化していくには]

So I started off going "OK, I'll just make makeup videos then"

以前はブロガーでしたが

because that's what they wanted to see

メイク方法を紹介して欲しいと読者に頼まれ チャンネルを創設しました

and then I was finding at the two-year mark I was getting kind of bored of it.

でも動画制作が２年も続くと 繰り返すことに飽きてきました

I guess it became quite repetitive for me.

飽きは変化が必要だというサインです

So I think that's usually a sign whether you need to make a change or not.

それに対し 「楽しくない」と正直に認めましょう

Honestly, do you love what you do?

コンテンツを変える時はまず インスピレーションを見つけましょう

And it's OK to say, "I don't enjoy it".

理想の姿やコンテンツを探すのです

If you're deciding to evolve your channel content

いろいろなライフハック動画から刺激を得て チャンネルの方向性を決めました

and you truly have felt stuck for a long time

急上昇の動画から 自分も楽しめるコンテンツを探し

one thing that really helped me was finding inspiration.

自分の興味ある分野でも 同じようにできないか考えます

"I wanna be more like that person," or, "I wanna be more like that."

そこに自分の個性も出します

When I was watching these life hack videos or these lifestyle videos

つまり 自分の興味関心と重なる 人気分野を選ぶのです

I was like, "Wow, look at their shots, they're really pretty

新しいアイデアを気に入るか 先に視聴者に尋ねてみましょう

"and I want my channel to look like that."

すぐに答えを返してくれますよ

See what's trending, see what people are watching

別カテゴリを経験してから方向性を変える利点は 自分の長所がわかっていることです

is there any content that you tend to watch that you enjoy?

他のクリエイターに 足りないものを見定めて 差別化できます

Is there some way you can incorporate what you're enjoying at the moment

自分のスキルとスタイルを考慮して コンテンツをアレンジしましょう

that is doing well on YouTube

急激ではなく ゆっくりとした変化がいいかもしれません

and can you spin that in your style and your personality?

視聴者が気に入っていることを 自分の希望へ徐々に変えるのです

You know, what is popular meets what you love.

新しいコンテンツを 少しずつ 加えていく方法もあります

Maybe reach out to your audience first

リスクをとって視聴者を変えることもできます

and see, throw out some ideas going "Is this something you guys wanna watch?"

ただし チャンネルが盛り返すまで 時間がかかります

and very quickly because of the Internet

最初のライフハック動画は好評でした

you will know whether it's something they want to watch.

でもメイク動画の投稿を 完全に止めると視聴者は混乱しました

And the great thing about pivoting

「メイク動画を見るために登録したのに」 と言われました

when you already have experience in another category of content

反応がイマイチだった主な原因は

is looking at your strengths and seeing

新しいコンテンツに移行して 従来コンテンツの作成を止めたせいでした

what can you bring to this new industry, area or type of content

移行するための動画も 受けが悪かったのです

that could set you apart from everyone that's already there?

視聴者も新しいコンテンツを 気に入ると思っていたので意外でした

Look into your own skill sets and styles and say

「変化」は最高の決断でした

"Can I do content in this new industry but just with a personal twist?"

創造意欲が満たされただけでなく チャンネルも急成長しました

And maybe slowly pivot, as opposed to doing a drastic change

熱意を持って制作していることが伝われば 評価されてチャンネルは自然に成長します

maybe take a little step first.

視聴回数が短期的に落ちたとしても

Do something closer to what you want to do but your current audience already loves

好きなことで高品質なコンテンツを 作り続けていれば

and then slowly move

長期的には成功するはずです

or supplement your new type of content with your old type of content.

[クリエイターアカデミー]

The other thing is, you could take the risk and just change your audience.

That can be done as well.

But you need to know there's gonna be some down time

before your channel picks up.

When I posted my first life hack video, people enjoyed it

but when I stopped posting my makeup videos

and started just purely focusing on more lifestyle videos

There was lots of like

"Wengie, I signed up to your channel for makeup videos

"you're not making any, why am I here?"

and there was a lot of negativity around my new change in content

mainly because I dropped the old content as well.

I did do a few transitional videos but they were not happy

so it was interesting because I didn't anticipate that

and I thought they would enjoy the new content just as much as I did.

I feel like the change was the best decision I've ever made.

Not only do I feel creatively fulfilled but my channel grew at an exponential rate

and I think part of it is also when you do content you're passionate about

it shows, and when it shows, people appreciate it

and therefore, your channel just naturally does better

no matter what drop in views you have in the short term

I feel like in the long term

if you can sustain and create quality content because you love doing it

it's going to work out for the better in the long run.