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  • More and more of the things that we find valuable weigh less and less.

  • More and more of their value is in the things that don't have any weight or mass.

  • These intangibles are really what becomes the driver of our economy and if we can deliver

  • these intangibles anytime, anywhere to anybody that instant aspect of them means that we,

  • in fact, don't have to own them anymore.

  • So I really don't own any movies.

  • I subscribe to Netflix.

  • I don't really own much music.

  • I have Spotify or Pandora, Apple Music.

  • And increasingly that's going to be true for games and books.

  • And if it's true for all those things that we can make intangible very easily, it also

  • is true that the benefits of subscribing to something rather than owning them are moving

  • to the physical world as well.

  • And we can see something like Uber as an example of that where if you can summon a car anytime,

  • anywhere you want to, why would you own it?

  • It's going to be as good and maybe even better than owning because ownership has a

  • lot of liabilitiesstoring, cleaning, maintaining, upgrading that we actually don't

  • really want to have.

  • If we can subscribe and not own a car but have all the benefits of using a car what

  • about other things?

  • How far can that go?

  • And we can kind of imagine pushing this to some far logical extreme where maybe some

  • individual in the future doesn't really own very much of anything.

  • They can access or subscribe to everything in their lives.

  • Maybe we can put all these together in kind of an extreme form and imagine a day in the

  • life of somebody who is going about without owning any of the things that we normally

  • associate with owning.

  • Maybe even like clothes.

  • So the way that would go is if you could have instant delivery to your box somewhere within

  • a few hours of anything that you need anywhere you were in the world maybe you subscribe

  • to clothes and clothes come to you.

  • You wear them once, they're taken away, they're recycled and cleaned and they're

  • given to someone else who may only wear them once.

  • And with clothes this is already happening in the high end of tuxedos and things that

  • we know we only wear occasionally but can even go into daily wear as well if again it

  • was something that was being recycled and cleaned and sent on to someone else whose

  • body was scanned and digitized, and we knew from experience that these clothes were going

  • to fit their body particularly.

  • And you could have digital avatars where you could try clothes on.

  • If we could imagine clothes, why not furniture?

  • Why not toys?

  • Toys are used for a short time by kids as they grow up and maybe they could be subscribed

  • to instead of being purchased.

  • What about tools or kitchen stuff that you only use occasionally?

  • The turkey roaster that you could summon on Thanksgiving, have delivered to your house

  • within an hour.

  • You use it, give it back, they clean it, they store it and they'll be ready to deliver

  • it to you whenever you need it again.

  • Camping equipment: Everybody wants the latest and the greatest high tech this year's most

  • sophisticated camping technology.

  • Why would you buy camping equipment when you only use it occasionally and you could subscribe

  • to the best instead.

  • So we can kind of multiply this again and again to this vision where we're moving

  • from ownership to access.

  • If you can get access to things, instant delivery, maybe even 3D printing.

  • Things given and manufactured and put in front of you on demand then that in many ways for

  • most people becomes better than owning it.

More and more of the things that we find valuable weigh less and less.

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一度しか使わないものを買う理由とは?サブスクリプション・エコノミーに参入せよ|ケビン・ケリー (Why Buy Things You Only Use Once? Enter the Subscription Economy | Kevin Kelly)

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    王惟惟 に公開 2021 年 01 月 14 日
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