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  • Translator: Helena Bowen Reviewer: Radost Tsvetkova

  • My story begins in an unfortunate place, in a sweatshop in Nicaragua.

  • When I was a college student, I was able to travel the world,

  • studying economics and international development,

  • which led me to the Chentex Maquila, a Taiwanese-owned garment factory

  • in the Las Mercedes Free Trade Industrial Zone in Nicaragua.

  • Now these zones are controversial,

  • because multinational companies were allowed to set up factories

  • in areas where they didn't have to pay taxes or import tariffs.

  • Local governments gave them loose labor and environmental regulations.

  • Allegations against this particular factory

  • included child labor, forced overtime, worker repression,

  • and exposure to toxic chemicals.

  • Entering the factory felt like walking into a high-security prison.

  • There was a razor wire fence to keep out protestors.

  • Employees had to walk through metal detectors,

  • and when leaving, receive pat-downs

  • to make sure they hadn't stolen anything.

  • We were told not to take photos of anything that we saw.

  • I, however, snuck in my camera.

  • Walking through the factory with the company spokesperson,

  • they told us how this factory was good for the local economy,

  • how it was creating good paying jobs, and how well the workers were treated.

  • My eyes, however, told me a different story.

  • Hundreds of men and women hunched over long sewing tables,

  • doing the same repetitive task, over and over again,

  • sewing the zipper on a jacket or the arm on a shirt,

  • 13-hour shifts.

  • At one point, I looked down, and I saw a woman making a North Face shirt,

  • nearly identical to the one I was wearing.

  • I paid probably 40 dollars for this shirt,

  • and the woman in front of me, making it, earned less than 2 dollars a day.

  • This experience gnawed at me, long after I returned home.

  • As a student, I wrestled with what my teachers and textbooks taught

  • about poverty and development, versus what I had seen first hand.

  • I had inherited the belief that people were poor,

  • because they didn't work hard.

  • Up until now, I didn't understand

  • there was a system keeping people in poverty.

  • I inherited so many privileges that I hadn't earned,

  • and until now, I hadn't asked the question,

  • "Why was I more fortunate just because of where I was born?"

  • Because of where Janet was born,

  • she will have a 67% chance of growing up to be obese.

  • Because of where Julian was born,

  • he will have a 56% chance of not completing high school.

  • Because of where Jose was born,

  • he will be likely to grow up to continue a cycle of poverty.

  • Because of where these children were born,

  • they will live on average 12 years fewer than kids born in surrounding communities.

  • I didn't know how to solve poverty,

  • but I knew I couldn't turn my back on it either.

  • So, in 2007, along with my friend from college, Joseph Teipel,

  • created an organization called Revision,

  • to come up with new solutions towards poverty,

  • a new model of economic development.

  • We had no money, no resources, no experience.

  • We had no idea where to start,

  • except I needed a haircut and a shave pretty bad.

  • (Laughter)

  • But we had a vision.

  • On one hand, we wanted to go back to Nicaragua,

  • and work on improving the conditions we had seen there,

  • but we eventually realized

  • we would be falling into the same trap of international development,

  • that is, trying to solve somebody else's problems

  • in a community that we didn't belong to and didn't know anything about.

  • You don't have to go to another country like Nicaragua

  • to find extreme cases of poverty.

  • Janet, Jose, and Julian weren't born in Nicaragua.

  • They were born here in Denver, in the Westwood neighborhood.

  • We decided the most authentic thing that we could do,

  • would be to start where we live, in our own backyard,

  • and try to make a difference.

  • So in 2007, I found myself around a table

  • with residents from the Westwood neighborhood,

  • and they were sharing with me all of the challenges they faced.

  • For over three decades, the city had largely forgotten Westwood.

  • Businesses had closed and moved, schools were failing,

  • residents were largely left to fend for themselves.

  • Westwood has the second most youth in all of Denver,

  • and yet had no parks, and no community centers.

  • It had the second highest rate of poverty, and yet no job training programs.

  • Westwood has the highest rate of obesity and diet-related illness,

  • and had no grocery stores.

  • As residents shared this with me, I couldn't help but think

  • that the system had not only failed communities like Westwood

  • but actually created the problems in Westwood.

  • Just like the Nicaraguan Free Trade Zone,

  • Denver's economy needed people to do low-wage and low-skill work.

  • And so talking with residents, I was expecting them to blame the system,

  • that somebody else should come fix their problems.

  • And so I was kind of taken aback when they said,

  • "We just want to grow our own food, but we don't know where to start.

  • We don't know where to begin."

  • As a result of the conditions in Westwood, and many more,

  • a child born there today will live 12 years fewer

  • than a kid born in any other Denver neighborhood.

  • All people were asking for were resources, a spark to help them get started.

  • So we began where all communities begin, that is, with agriculture.

  • We know from our grandmother's home cooking,

  • or celebrating a special occasion around a dinner table,

  • food has so much power to bring us together.

  • The act of growing a garden can transform more than just the landscape.

  • We believe that, if we could change the food of a community,

  • we could change the entire community.

  • I knew, from the beginning,

  • that this couldn't be led by me or my organization.

  • In order for Westwood to change, it had to be owned by the people,

  • so we developed a resident-led approach,

  • based off of a community health worker model in Latin America.

  • We hired women from the community as 'promotores', and gave them jobs.

  • They began talking to their neighbors

  • and signing people up to grow food in their backyard.

  • Promotores taught families how to start a garden,

  • what to plant and when, and then later,

  • how to harvest from their garden and cook healthy meals.

  • In 2009, we started providing resources for seven families,

  • the majority living on less than 20,000 dollars a year,

  • to turn their yard into a garden to feed their family.

  • For many of these families, having a garden is the only way

  • that they can eat fresh fruits and vegetables,

  • let alone organic food.

  • Word began spreading,

  • and our program was increasing in size, doubling, even tripling.

  • This year, we will have close to 400 families,

  • growing their own food to meet their needs

  • and to share with their neighbors

  • (Applause)

  • making this the largest community-led, urban agricultural program

  • in the entire country.

  • 23.5 million people in the U.S. live in food deserts,

  • so why is this model working?

  • We believe the key is the focus on one specific place,

  • and to build the capacity of people living there

  • to solve their own problems.

  • Place-based model, the increase of the ownership of people,

  • can transform a community.

  • We used food as this vehicle to unite people around a common cause.

  • Food made people feel powerful.

  • It was the catalyst to show them they could own their solutions.

  • They didn't need anyone else to solve their problems.

  • A couple of years ago, we began holding meetings with residents,

  • and asking them if we should bring in a grocery store.

  • Grocery stores intentionally don't locate in communities like Westwood

  • because of dollars and cents,

  • because they don't think they can make enough profit

  • to justify the capital investment.

  • People had asked the city for help for years,

  • and they were tired of waiting and feeling powerless.

  • And why should they wait?

  • Westwood, just like any other community, deserves access to healthy food.

  • We drew a circle on a map, and actually it's more of a squiggle,

  • but this represents how far you could drive

  • from the center of Westwood within three minutes.

  • Within that circle, there are over 6,000 households.

  • Every year, those 6,000 households spend over 16.5 million dollars on groceries,

  • but because there are no stores in the neighborhood,

  • people have to leave, sometimes up to 20 minutes away, to buy their food.

  • The result is, over 13 million dollars leave this community every year.

  • That is 13 million dollars of hard-earned money,

  • leaving one of the most underserved communities in all of Denver.

  • If we could just keep that money in this circle,

  • then perhaps, we could break the cycle of poverty in Westwood.

  • (Cheering)

  • Residents decided they wanted a grocery store,

  • but not just any grocery store.

  • They wanted a store that they owned and controlled.

  • They wanted a store that was authentic to their community

  • and built to meet their needs,

  • where they could sell tomatoes from their garden

  • or the tamales from their kitchen.

  • In 2014, we held a meeting with residents from our Backyard Gardening Program,

  • and we created the Westwood Food Cooperative.

  • We knew this store had to be owned by the community

  • which is what the cooperative business model allows.

  • It is a business structure owned by its members,

  • in this case the people of Westwood.

  • Place-based economics, that is economies rooted in a specific place

  • can help a community build and control its wealth

  • as opposed to historically watching it leave.

  • With a 1.3 million dollar grant from the city of Denver,

  • we bought a junkyard in the neighborhood,

  • and we are currently fixing it up with the goals of opening the doors

  • of the Westwood Food Cooperative in January.

  • It will be the first food co-op in Denver,

  • and more significantly, one of the first grocery stores in the country

  • to be owned and operated by members of a low-income community,

  • and the only one, built upon a community of 400 families

  • growing their own food where they can sell it at the store.

  • (Applause)

  • All of the board members are residents that were elected by their neighbors,

  • and yes, Joseph and I live in the neighborhood as well.

  • Seven of the board members have never served on a board before,

  • let alone managed a company,

  • but the co-op model empowers them with that opportunity.

  • Most of the members have never owned a business before,

  • but the co-op model empowers them with that opportunity.

  • As Westwood sees that it can create and own its food system,

  • it sees other systems that it can own as well.

  • Our vision is to create an economy

  • in Westwood, by Westwood, and for Westwood,

  • that is owned by Westwood,

  • where every resident not only has a good job in the neighborhood

  • but that they own a share of the economy as well.

  • Despite of being neglected for decades,

  • Westwood is now threatened by gentrification.

  • So in response to this, we are looking at a community land trust

  • that will allow Westwood to purchase its properties

  • and keep the people currently living there from being priced out or forced out.

  • Through a community land trust --

  • (Applause)

  • Westwood can retain ownership of its real estate,

  • develop it how it wants, and own its culture and its community.

  • This is a new model of economics, built from the ground up.

  • If communities like Westwood or Nicaragua

  • are ever going to break free from the cycle of poverty,

  • it begins by slowly re-owning their economy,

  • and taking ownership of their future.

  • This is the power of place-based economics.

  • Place-based economics is the exact opposite

  • of what mainstream economies argue for.

  • They argue for a bigger, faster, larger, global economy

  • where everything has a price tag and is available for sale.

  • Most economists would argue that it is impossible

  • for what we are doing in Westwood to succeed,

  • and for many reasons, those might be valid points.

  • The place-based model we are building in Westwood

  • cannot succeed on its own, it cannot be an isolated economy.

  • In order for this to work,

  • we need to cooperate with other place-based economies,

  • which leads me to my challenge to everybody here:

  • begin building a place-based economy where you live.

  • As an outsider to your community, I'm not going to tell you what to do,

  • but there's a couple suggestions I have from the lessons I've learned.

  • The first is to find your place.

  • Explore where you live.

  • What makes it unique?

  • What makes it your home?

  • When we lose connection to our place,

  • we lose our history and our collective knowledge.

  • Only when we really understand our community

  • can we see what it really needs.

  • The second is build relationships.

  • We create a culture and our identity in relationship to people and the place.

  • When we start to view our economy through the lens of place,

  • we begin to see our community differently.

  • We can look into the eyes of the person that grew our food or made our clothes,

  • and feel proud about supporting them.

  • We begin to build an economy based on relationships not transactions.

  • And relationships are about a mutual give and take.

  • We can ask,

  • "What does our community give to us, and what do we give it in return?"

  • The third is to rethink ownership.

  • The traditional view of ownership in America is of private ownership,

  • of individual rights and responsibilities.

  • But we can own things together,

  • where our individual rights don't come at the expense

  • of our responsibility to our communities.

  • Community ownership ties us together,

  • and when our community thrives, we all thrive.

  • Building place-based economies that increase local ownership,

  • build relationships, and reconnect us with our place, isn't partisan.

  • It isn't capitalist or socialist, left versus right.

  • It's a middle path

  • to how we can heal our communities, our society, and our Earth.

  • And I believe this is a road map on how we can change the world.

  • Thank you.

  • (Applause)

Translator: Helena Bowen Reviewer: Radost Tsvetkova

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住んでいる場所で場所に根ざした経済を構築する方法|エリック・コルナッキ|TEDxMileHigh (How to Build a Place-Based Economy Where You Live | Eric Kornacki | TEDxMileHigh)

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    王惟惟 に公開 2021 年 01 月 14 日
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