Gareth here from TastyTuts.com. In this video

we're going to look at the 'I Love New York' logo,

learn a little about the logo and the designer behind it.

The 'I Love New York' logo was designed in 1977

by a famous American designer called Milton Glaser

Who was born in 1929.

Milton Glaser is well known for much of his work including:

The DC Comics logo designed in

the late nineteen seventies.

The Brooklyn Brewery logo from the early nineteen eighties,

and his many posters he created

throughout his long career notably the

psychedelic Bob Dylan poster designed in the mid 1960's.

In the early 1970's New York was near bankruptcy

things are not looking good

and the city needed money.

The New York state Commerce Department

realized that a great way to make money

was through tourism. An advertisement company

called Wells, Rich, Greene was

hired who came up with the slogan 'I Love New York'

which they would build their entire advertisement campaign on.

This is known as the ad campaign that saved New York.

In 1977 Milton Glaser was hired and

it was up to him to come up with a logo

that would be used in the campaign.

His first idea was 'I Love New York' composed

in two lozenge shapes, but soon after while doodling

in a taxicab he came up with what

he thought was a better idea.

This being he version with the heart shape.

This logo would go on to be used

in a range of media. This logo would go

on to be used in adverts with a special

jingle composed by Steve Karmen.

'I live in New Hampshire but I Love New York'

'I live in North Carolina but I Love New York'.

'Call toll-free for our free 100 page vacation guide'

'It's filled with affordable vacation packages and ideas'

'Find out why out door lovers from the Carolina's to Canada Love New York'

'I live in Brooklyn but I love New York'

'New York is all light up for your vacation.'

'Come have a dazzling time.'

'Call toll-free 800 554 3600 for package tours and information.'

'Or see your travel agent.'

'New York is all light up for your vacation.'

'Come have a dazzling time.'

The logo was also used in print advertisement and merchandise.

It was only expected to last a few months

but the logo became so popular it has

become a pop-up icon, closely associated

with New York and is still being used on merchandise today.

To quote Glaser on his logo:

"The impulse for everyone I think going

into professional life as a designer,

or as a communicator, is to have their work effective

and meaningful to enter the culture

through their work.

so everything one dreams of in terms of having an effect

on your culture, your community, your neighbourhood the world!

It happened!

So this logo is essentially a lockup combination mark.

In this logo we have an lettermark element and a visual shape element.

The lettermark is a rounded slab serif typeface called American typewriter

designed by Joel Kaden and Tony Stan

released in 1974.

If you want to take a closer look at this font,

The link is in the description.

The 'I Love New York' logo is commonly seen in two lockup compositions

the horizontal composition and the stacked composition.

The heart shape visual icon is placed in the composition

to represent the word 'love' visually.

Milton Glaser's 'I Love New York' logo has

become so iconic it has become one of

the most imitated logos of all time.

Used around the world in various ways.

So what do I think of this logo?

Well this is one of the all time classics,

and ticks all the boxes that make for a good logo.

It's simple, universally understood, memorable, distinctive, appropriate, versatile

and has proved itself to be timeless.

So what can we learn from this story?

Well this logo demonstrates how visual and type elements

can be used together in a simple and impactful way.

this is a good example of how simplicity can be easily recognised,

instantly identifiable and have a maximum impact

the use of the visual element makes this logo

universally understood around the world

which has helped with its popularity.

When designing a logo consider how these

aspects have worked so well for this logo

and how they might benefit your design.

If you'd like to know more about the 'I Love New York' logo

and Milton Glaser, there are links in the

description to more videos and articles.

So that's one of many logos and designers I have spoken about.

If you enjoyed this video I want to watch more like it

you can see more episodes in the 'Logo design and designer' playlist.

Link is in the description.

Well I hope you enjoyed this video

if you did hit the like button on my Facebook page,

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So until next time have fun guys and I'll see you in the next video!