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What makes these shoes worth almost $800?
Christian Louboutin is the mastermind
behind these iconic red-bottomed shoes.
It's safe to say his footwear
has stepped into the mainstream.
Celebrities all over the world wear them.
"You know the ones with the high heels
and the red bottoms?"
♪ These expensive, these is red bottoms ♪
♪ These is bloody shoes ♪
Louboutin even had the red bottoms trademarked.
The signature Louboutin pumps, start at $695.
The most expensive pair, nearly $6,000.
So how did this craze start?
Christian Louboutin had the idea for red soles in 1993.
An employee was painting her nails red.
Louboutin snagged the bottle and painted the soles
of a prototype shoe.
Just like that, the red soles were born.
So, what makes these shoes worth the cost?
In 2013, when the New York Times asked Louboutin,
why his shoes are so expensive,
he blamed production costs.
Louboutin said, "It's expensive to make shoes in Europe."
From 2008 to 2013, he said his company's production costs
had doubled as the euro strengthened against the dollar,
and competition increased for quality materials from factories in Asia.
David Mesquita, the co-owner of Leather Spa,
says craftsmanship also plays a part
in the shoes' high price tag.
His company works directly with Louboutin
to repair its shoes, repainting and replacing the red soles.
David Mesquita: I mean there's a lot of things
that go into the design
of a shoe, and the making of a shoe.
Most importantly, I think is, who's designing it,
who's manufacturing it, and also what materials
they're using to make the shoes.
Whether you're talking about feathers, rhinestones,
or exotic materials, there's so much attention to detail
that they put into their manufacturing and
designing of their shoes.
For instance, these $3,595 Louboutins
are embellished with Swarovski Crystals.
And these raccoon fur boots cost $1,995.
When it all comes down to it,
people are paying for the status symbol.
Producer Spencer Alben bought a pair
of Louboutins for her wedding.
Spencer Alben: It makes me sound so stuck up,
but I love the red soles
because it's such like a fashion icon symbol.
There's something about them
that when you see them in a picture,
you instantly know what those are.
So it's like a status symbol I guess,
which makes me sound terrible.
They were over $1,000, which when I say that now,
is insane for one pair of shoes
that you're probably never gonna wear again.
It's like something that everyone knows,
so the second you see the red bottoms,
it's like, I know what those are,
I know what those cost.
And it's so superficial that we care about that,
but it really is something that is universal.
You see that and you instantly know what those are,
and it's something special.
So I think, something as silly
as the color of the sole on the shoe,
makes them so special,
because it's universally identifiable.
Will you drop 1000 dollars for red-bottomed shoes?
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Why Louboutin Shoes Are So Expensive

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Rong Chiang 2018 年 10 月 10 日 に公開
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