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An IPO is an Initial Public Offering, the first time a company offers its stock for
sale to the public. Following an IPO, a company ceases to be a private enterprise, or in the
case of privatisation, a government-owned utility. It becomes publicly listed and its
shares are traded on a stock exchange. Facebook and Twitter have held two high profile IPOs
in recent years. But flotations like this come in all shapes and sizes. So why would
a private company choose to go public? Primarily, it's about generating capital. If a company
needs funds to invest in its expansion, it could either borrow the money or sell shares
via an IPO. An IPO has the added benefit of generating publicity for the company, boosting
its reputation as a successful, established business. So what does this mean for traders?
Well IPOs often see a flurry of activity as investors buy or sell new stock they believe
to be under or over valued. This can create volatility, which while risky, can mean opportunities
to trade. One way to take a position before the IPO is by trading on a grey market. For
example, you might open a CFD that settles on the size of the company's market capitalisation
following the first day of trading. Grey markets can also gauge trader sentiment in the run
up to the IPO. And of course, after the IPO you can trade the shares just like any other
listed company. As ever though, it's important you do your research and keep up to speed
with all the breaking news. Because the better you understand the company, its sector and
the circumstances surrounding the IPO, the better you can assess how accurately the stock
is valued, and the level of risk involved.