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  • [Music]

  • Hello and welcome to the US Commercial Service Market Brief.

  • I'm Doug Barry in Washington.

  • President Obama has announced the National Export Initiative, and the goal of doubling US

  • Exports and creating tens of thousands of new jobs

  • during the next five years.

  • For the first time

  • the United States of America is launching a single

  • comprehensive strategy to promote

  • American exports.

  • It's called the National Export Initiative.

  • It's an ambitious effort to marshal the full resources of the United States government

  • by American businesses that sell their goods and services abroad.

  • In my state of the union address I set

  • a goal of doubling

  • America's exports over the next five years.

  • An increase that will support two million American jobs.

  • Several Oregon companies got a jump start on this goal

  • with help from the US commercial service and our strategic partner friends at FedEX.

  • Today's program is titled:

  • “I'll Try the Reds:

  • Selling Oregon Wine in China

  • Hmm this chardonnay looks a little, light.

  • For those of you who haven’t experience one, this is a video conference.

  • In the big part of the screen is a group of wine buyers gathered in Hong Kong early one

  • Morning,

  • to see a presentation by three wine growers in Oregon's beautiful Willamette Valley.

  • They will appear in the smaller box in the lower right-hand corner of the screen

  • It’s evening there,

  • better time for wine tasting.

  • Video conferences are one way of selling products to international buyers without the expense

  • of flying across oceans to meet them

  • My colleagues in Hong Kong found the buyers,

  • got them interested in the Oregon wines,

  • and brought everybody together

  • My colleagues at the Export Assistance Center in Oregon

  • found the wine growers.

  • The companies are FedEX express customers

  • and FedEX, along with other partners,

  • is working with the US to double US exports

  • and create more jobs.

  • OK, let's listen in

  • as the US consul general in Hong Kong greets his guests.

  • Now today's event,

  • The Marriage of Digital Communications, Express Logistics and Age Old Viticulture”,

  • is like one of today's featured wines,

  • a very fine blend.

  • Our heartfelt appreciation to the three wineries,

  • EIEIO, Ken Wright Cellars and

  • Willamette Valley Vineyards,

  • Who in a few minutes we'll be introducing us to nine

  • excellent products not yet available in Hong Kong.

  • The next speaker is Raymond Yip,

  • Executive Director of the Hong Kong government’s Trade Development Association.

  • He wets everyone’s whistle

  • with talk of China's growing thirst

  • for up market wines.

  • Hong Kong also is a very

  • strong wine drinking culture.

  • Our consumption of wine

  • actually tops Asia.

  • We surpass Japan as the largest

  • per capita consumer of wine.

  • Everyone in Hong Kong consumes on average

  • about three point three liters of wine, compared to about two point five in Japan, and one point nine in Singapore.

  • This is expected to increase to four point two liters by The year 2012

  • Of course,

  • This is only a statistical figure.

  • Actually we sell a lot of

  • Them to other parts of the world.

  • Per capita wine consumption is a good thing for US producers to know.

  • Four plus liters and growing is a fine thing

  • as more people develop the language of drinking

  • Flavors of cassias and cherries,

  • notes of peach

  • and cinnamon.

  • A brilliant finish.

  • The Oregon growers however

  • know that more is needed to compete.

  • Watch now as they position their wines with the ultimate consumer in mind.

  • And we're really trying to take a nutritionally based approach to farming.

  • We feel we are trying to promote the health,

  • not only of the vine and the grapes, but of the soil and the micro-organisms that exist in the soil.

  • And so even though

  • we are not labeled Organic, we are labeled Bio-Dynamic,

  • we don't feel that that is a necessary tool for us because in the end

  • it's the nutrition that’s in the soil and in our vines that matters the most.

  • Now that the buyers are intrigued by the philosophy of how the grapes are made,

  • they are prepped for the next presenter

  • Hello, and thank you for coming

  • early in the morning to taste. I know that may be difficult

  • but it will be fun. Just remember it’s grape juice.

  • And thank you FedEX, for hosting this as well as Jim for putting it up with us

  • I have one Chardonnay,

  • and two Pinot Noir we are tasting tonight. The majority of what I do is make Pinot Noir,

  • ninety percent production wise.

  • The Chardonnay is made in the traditional way of French oak,

  • perhaps twenty percent in most vintages, neutral

  • French oak, or at least once used and the rest is in small stainless steel barrels.

  • Each barrel gets a different yeast,

  • as opposed to

  • the Pinot Noir, I make it in the old-fashioned style in that whatever yeast happens to be

  • on the grapes

  • that happens to ferment

  • the wine.

  • Many of the questions from the buyers focused on price, but in response to a different question

  • one of the Oregon producers added another competitive advantage.

  • Lots of fertile land to titillate the taste buds

  • of additional

  • millions of Chinese wine drinkers.

  • And the Oregon wine industry

  • has made a substantial commitment

  • to opening markets in the Pacific Rim.

  • Weve done quite a bit of trade visits to the Pacific Rim

  • There's a very strong cultural link between Oregon, because of

  • where we're located,

  • and our businesses,

  • and our families.

  • And so there's a strong interest in many levels

  • to have our wines represented in the Pacific Rim

  • and other markets.

  • One of the things that

  • Mr. Yet pointed out is

  • it's the similarities between Burgundy and the Willamette Valley and it’s really true.

  • But there is one remarkable difference.

  • Burgundy is virtually all planted,

  • and yet the Willamette Valley

  • has over one hundred thousand acres of prime vineyard land that has yet to

  • be planted.

  • We have only about fifteen thousand acres in the Willamette Valley planted.

  • So the opportunities

  • for growth

  • from this

  • appellation

  • for worldwide sales is really quite remarkable.

  • Bottom line is did all this work to the wine growers benefit.

  • Well, we know of one confirmed sale of twenty thousand dollars

  • and several sales are pending.

  • This is a good result,

  • considering the information usually needs to ferment a bit

  • before orders follow.

  • And there are not many other ways to get in front of motivated buyers who can test drive

  • your product,

  • all under the auspices of the US and Hong Kong governments

  • with whom you can share

  • a glass of wine.

  • Don't make wine and aren't interested in China?

  • No problem.

  • The video conference services are available in many countries throughout the world.

  • Go to Export.gov

  • find your local Export Assistance Center. Call them and say

  • Video Conferencing

  • (Cheers all around) 0:08:25.179,0:08:26.739 Okay, Cheers

  • Thank you.

  • for the US Commercial Service Market Brief

  • I'm Doug Barry in Washington.

  • Thanks for watching.

[Music]

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B1 中級

バーチャルワインテイスティング (Virtual Wine Tasting)

  • 61 5
    江東潣 に公開 2021 年 01 月 14 日
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