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- What's up? - (laughing)
So, I've had an interesting few years
and I just wanted to talk a little bit about it
because my life has completely changed
and people ask me questions all the time.
"Where did you meet this person?"
"Where did you meet that person?"
Specifically one person.
So, instead of just talking about it myself,
I decided to ask my friend, who kind of
brought me into this new way of living,
if he'd talk with me about it.
So we're here with my boy Ramsay over here
who made me get into YouTube, literally made me.
(laughs) It's not even a joke.
So let's just get into it right now.
Peace! (exciting music)
Let's just go.
So, about a year and a half ago, I was FaceTiming
with Ramsay, and for about the 47th millionth time
he told me to start doing YouTube
and I sat there and made excuses.
I made excuse after excuse, I have a company,
I can't do this (bleep), all this stuff.
(both laugh) - I heard it all!
- "I heard it all," it's true.
But I made a promise to him.
I did, I swear, I said "If I'm gonna do this,
"I'm gonna do it 100%."
And I said "I'm not doin' it unless I can do it 100%."
So I sat back and I let myself roll into
thousands of dollars in debt and I was literally
about to quit doing magic, and Ramsay said again
"Start doing YouTube."
I guess I have to ask you, why did you push me so hard?
Actually. - First of all, like,
I think there's enough YouTube to go around for everybody.
I think that's the misconception in this industry
versus the magic industry, where there's competition
in the magic industry, there's competition
in many industries, but in YouTube specifically
there is no competition because if you do good
the rest of the creators do good.
That attracts more people to the platform
and then we all sort of succeed.
So there is, I mean, that aspect of it, and then,
on the other hand, you're a really good friend of mine,
you have talent, you have a lot of theory
and a lot of thoughts on magic that I think would be
really interesting and it's always fun to have people
to bounce off of on the same platform
and YouTube can be a lonely place when you're by yourself
so I thought who better to initiate to this crazy world
than this guy? - Yeah.
I just remember all the FaceTimes at 9:00 in the morning.
(laughs) - That was me
waking your ass up. - Literally!
Literally waking me up.
You ever woke up to a bearded German?
I did, for about six months straight, everything morning.
"Hey, what are you doing right now?"
"Hey, what are you doing right now?"
It was pretty scary.
- I would call him like literally every day
and still do sometimes. - Yeah you do.
- Just to wake him up, this guy falls asleep
at the randomest hours, so.
That's one thing about YouTube too,
is like, it takes a certain type of person.
Not everybody can, I've talked to you,
I've talked to many people about YouTube and try to get them
to join the platform and to do things on it, knowing
deep down within me that they are not going to succeed.
And not because they're not gifted or talented
or have stuff to share, it takes a lot to do YouTube.
And I know that sounds like somebody who's complaining
about what they do, which I'm not,
but it does take constant passion and drive.
And if you do not have that, you fall off.
And if you fall off too long, you become irrelevant
on the platform just like, it's just one of those things,
so you have to be steady with it.
So, for me, I know that to get you in
I had to be on your (bleep) and I still am
and I think that anybody looking to make a living
or to just even shake things up on YouTube,
you have to be consistent, consistency is key.
Obviously the quality and everything else
but consistency is more important than anything else.
And to maintain that consistency you have to be passionate.
And if you're not passionate, if YouTube, like for me,
personally, I think magic is my main passion
but YouTube has taken over that passion in a certain way.
Like, I am 100% more passionate about YouTube
not because of subscribers or likes or the money
or anything else, but moreso because I'm a fan
of photography, videography, and storytelling
and I think it's a great conduit to tell stories,
especially in magic, and it goes hand in hand.
- It's gettin' there for me.
Like, I remember I wanted to start YouTube.
I think one of the main problems was fear, right?
I was just scared, I was scared to do it,
I didn't know where it would go,
I didn't know what I would do.
But I think for me what it was was not so much the passion
behind photography, which I've actually grown one.
I've actually grown a passion for photography now.
Because I enjoy being able to show somebody something
in a way they haven't seen before,
which I never thought about before.
I always just looked at it like, oh,
this guy's getting into photography, taking dope photos,
I get it, but now I get it, now I really get it.
(laughs) I didn't get it before, but I really get it now.
YouTube has literally become, I want to do magic
and I love doing magic and now instead of
just trying to create, 'cause I have a company.
You know, I have a company, that's a different side of it.
Instead of just trying to hustle out a trick every month
and try to get people for their money
I can literally hang out with my friends
and show people what I do and show people who I love
and that becomes so much greater for me
than what I was doing before.
I thought with a company I would be
able to do that, and I couldn't.
- Yeah, YouTube is a great way to share your craft,
your niche, or whatever you want to do.
And I think the platform is the most honest
and the most transparent and authentic platform that exists
on social media, I still do today.
It was actually rated recently which was interesting.
I read an article that YouTube is the biggest positive
social media platform, the second was, I think dead last was
Instagram, surprisingly, and then Facebook was third
and second was like Twitter or something,
but first was YouTube, YouTube is the most,
and by a long shot, is the most positive source
of information regarding social media.
And I still think that's true today because I think
because there's a downvote button or a dislike button,
because there's comments and because all that ties together,
that if you're not true to what you're saying
or if you're not projecting authenticity
then I think people can smell that from a mile away
and call you out on it and I think rightfully so.
Yeah, so YouTube is one of the places where you have to
be you and you have to be honest, you have to be authentic,
and that means sometimes havin' a shit day
and talking to them about it or
if sometimes that means not being perfect,
whether it's with the slights you do or how you present
your video. - Which I'm always perfect.
- Yeah, and I think that that's important.
I think that that's one of the reasons why YouTube
has so much success and one of the reasons why YouTubers
find success, is because of that factor of authenticity
that the other platforms don't provide.
- I don't know, I just found it as a freedom.
I found it as a freedom, an escape from
the traditional magic community that,
you know exactly where I'm going with this.
You know. - Yeah.
- Where it's just this constant bickering,
this constant anger, this constant search to be better
than somebody else, and it's not about that with YouTube.
It's just something more, I found so much--
- It's a community. - Yeah.
I found so much freedom and, like, I did a video
not too long ago and in the beginning of the video,
I have depression, and I talked about it very briefly
and I started getting tons of messages from people
saying "Thank you for being so brave"
and "Thank you for sharing this moment,"
and for me it wasn't even that.
It wasn't about sharing that moment,
I was just telling them what I was going through.
People latched onto it and they appreciated it and
I'm glad they appreciated it, I didn't see myself as that.
I don't see myself as this big hero, this great person
or whatever, I just love doing this.
I love being able to make videos
and call friends over and say "Hey, let's do something"
and spend time with them and make some videos and have fun!
I don't know, it's become more of a way to have fun
than it has a way to make content.
- I think it's important as well to let your audience know
that if you guys are feeling like "Hey, I want
"to start my own channel on YouTube, I want
"to try this crazy thing out that everybody's doing,"
I think go for it.
I think one of the things that you have to keep in mind
first of all is don't do something
because someone else is doing it.
Do not copy someone else's whatever it is, just do yourself.
And the best way to do that is to become a fan
of the platform, become a fan of YouTube,
and that's something I always tell you, too.
Go subscribe to creators that have nothing to do with
what you're interested in, whether it's cooking
or building stuff, just become a fan of the platform
and get notifications, watch videos, it will give you
so much insight into what it is that,
how it is people create but also
what it is that people look for in videos.
- Well actually I have, on my TV I don't watch television.
I watch YouTube. - Yeah, I do that, same.
- I don't watch any television.
I literally push the YouTube button
and I watch things about gaming and things like that.
I watch all of it, and I just enjoy,
I literally enjoy the platform, I really do.
I don't necessarily engage as much as some other people
but I do enjoy the platform, I do literally love YouTube.
- I mean you have to if you're, again,
it's like you all watching are probably like
"Yeah, I'm gonna start my channel tomorrow."
It's cool, and I hope it works.
But the tough reality is, is that it's gonna be
harder and harder to succeed on this platform.
If you want to make it, you have to be dedicated.
And if you're not, then, you know, you'll be around
for a month or two, that's the reality of it.
And you're probably gonna drop off 'cause you're gonna be
lookin' at the numbers and saying to yourself
"Well, this isn't gonna work, it's just not for me,"
and, which might be right, but if you're willing
to put the time in, effort, and grind it out
it can work. - I remember you showing me
this Post-it Note, "100,000 subscribers in a year".
- Yeah, I put that on my computer.
I put that on my, I had it on my Mac, on my iMac,
a Post-it Note that said "100K",
and it was just like, 'cause I saw one of those,
you know, Jim Carrey talked about that once,
I think it was Jim Carrey, where he taped
a million dollar check to his ceiling, right?
And when he got Ace Ventura, that's what they gave him.
And he was like staring at that every night
and it was just kind of like one of those things
where you like projected it out to the universe
and whatever, and it will happen.
It was kind of one of those things,
it just reminded me of my goal.
And I did that for the million too,
which hopefully will happen.
- Even if you die tomorrow you're hittin' a million.
(laughs) Let's be real, let's be real.
- Probably be more subs if I die,
it'll become a caption. - You want to make it happen?
- "I'M DEAD," caps. - Let's make it happen.
- I'm glad you came on the platform.
And also, there's one other thing,
is that I did a lot of tutorials on the channel,
taught a lot of like basic stuff,
even some original stuff, which I was really proud of,
but eventually, like it's mentioned in my video,
I'm done turning out content in terms of tutorials
because I felt like I was just putting them out
for the sake of gettin' views and it was not something
I was really comfortable doing, especially with magic.
If it was cooking, I wouldn't really give a (bleep)
to be honest, but because magic has ethics and creators
and everything else, the more I put out content
the more likely I am to put out something that somebody else
has already done and that type of thing.
So I kind of stepped back 'cause I've offered what it is
I had to offer in terms of teaching magic,
not in terms of performing and everything else,
I still have thoughts on that and maybe I'll still
have a thought on teaching magic eventually,
but I'm glad that someone like you can pick up the reins
and be like "Hey, I've just got stuff to teach
"that you've not taught and that I'm good at" or
"I've got thoughts on magic" and it really,
it alleviates some of the pressure of that,
that YouTube burden that I've held for awhile.
- But I feel like I'm in a weird position because
I still do lectures at conventions and things and such
and now I feel myself talking about social media and magic.
Like, one of the things I talked about, I ask a question.
And I ask "Why is YouTube bad?", that's the question I ask.
And not only do I ask that, but I also ask
"Why is selling magic okay?", right?
And what I find is that a lot of people don't really have
an answer to anything, they're just angry because
other people are angry, and they jump onboard
with a lot of other things.
- [Ramsay] Yeah, there's a million reasons why.
- Yeah, but this is just what I thought.
- But here's also the great part of that thought
is that, like, that's becoming less and less
and in a lot of people-- - Much so, yeah.
- A lot of people who did fight the YouTube wave
are now onboard with it because they're seeing
how you're doing things, how I've done things,
and I think it sort of inspires them to be like
"Oh, this platform is not all bad," and which is great.
- But not really that, but I'd bring up college performers.
If you ever decide you want to do college shows and you want
to get into NACA and all that other stuff in the US,
one of the things you need is you need
a sizzle reel and you need social media.
You need a promo video and you need to be on social media
and that's what a lot of people don't understand.
You know, the last lecture I did, I literally asked
"How many people are workers, how many people perform?"
and none of them raised their hand.
But it's just in people who are angry
that people are exposing stuff on YouTube
and the only difference between exposure and okay
is a penny, you know, like, if I sell it it's okay
but if I give it away it's the worst thing in the world.
I was talking with Eric Jones and he didn't believe me
and I said "I'll tell you what, Murphy's Magic
"will give you five free tricks if you sign up
"for their email list" (laughs) and that's okay.
- Well, so it was funny because I was talking to YouTube
and I did a video called Reacting to Magic Commercials
which was very funny because there was a lot of commercials
in the early century, I don't know if it was like the '20s
or '50s, they were like Harry Blackstone,
Harry Blackstone, Jr, who were in the TV, television,
you know, public television commercials,
were giving away 15 tricks if you bought either,
Harry Blackstone, Jr, was selling like a shoe product
and Harry Blackstone was selling cereal.
- Cereal? - Yeah.
- The best cereal, inside the cereal is magic tricks.
- Right? (laughter)
- Link to the video, it's Harry Blackstone
"If you buy this cereal you get 15 of my magic tricks
"for free, become like Harry Blackstone!"
and I was like, it's like free tricks on the box,
huge, huge clickbait, and I'm like "That's interesting"
and then I look at the tricks he's teaching
and one of the tricks is the water bottle,
where you flip it upside-down and you throw a toothpick
in there and it floats up. - Really?
- Yeah, and this is like, and then Harry Blackstone, Jr,
also gave that away, and that was like a giveaway.
That's a giveaway trick, you know?
Also sold to Penguin for $39.95, but,
if you want it for free, buy a box of Trix.
- And you know what's interesting, actually,
somebody linked me to a video of Scarne.
Scarne teaching tricks on YouTube, like on a TV show.
- Yeah, so like, so the thing is--
- Scarne! - I think, like you said,
I think the anger is misplaced.
I think there is frustration because, I'm not going to
get into why I think magicians are frustrated about
people teaching tricks, because we can go on forever.
But, I think in a nutshell there is always
going to be exposure, there's always going to be tricks
being taught, I think there's a way of doing that properly
and I think YouTube is a great venue for it
because YouTube is the only place where you
grab people's attention longer than 30 seconds
and you can sit them down in front of their own computer
in their home and talk to them like a human being.
Now, if I were to explain everything I'm talking about
right now with Spade on a Facebook video,
I would need two bars, right? - (laughing) Yeah.
- And then something like Magician (Bleep)s Up
or something, right? (Spade laughing)
(Bleep)s Up with a Bomp, right, or something.
Magician Pranks Elderly Woman Who Pisses Herself
or some crazy caption, and for you to stop
for at least 30 seconds and then turn on the sound,
I need to tell you to turn on the sound,
and then, you know, so YouTube is the--
(Spade laughing) No, but it's true!
It's true, because you're scrolling, right?
So YouTube is a place where it's not a scrolling platform
like Instagram or Twitter or Facebook,
where you're scrolling while you're taking a (bleep).
You have to dedicate five to 10 minutes of your day
to watch a full video, so a lot of times that's where
people get notifications and they're like
"I'm gonna watch this when I get home."
And they sit down and they put their headphones on
and they tune in just like a TV show for ten minutes
and give you their, for the most part, other than ad breaks,
which you should probably put one in right now.
(Spade laughing) Other than the ad breaks,
they will give you their undivided attention.
And that's just not anything any other platform could offer.
And so, it's the best platform to explain your thoughts
on magic and to talk about things that are deeper than just,
you know, giving away and that stuff.
- Yeah, well, I mean, listen, I, we could talk
about this forever. - Sure, yeah.
We're gonna have a whole channel based on it,
if you're interested. - Me, too.
Hopefully you're staying here.
But anyway, I mean if you don't know who he is,
I'll link to that below, I mean, it's,
almost everybody that's on my channel is here
because of your channel anyway, which is funny.
(laughs) - Yeah, that's fine.
- But it's fine with me, yeah, I don't care, but anyway.
- If you know better, you're already watching this video.
- Word, there you go.
But anyway, I just have, I just wanted to do this
because I always thank you, I always talk about you,
and when people ask how'd I get into this
I always talk about how you brought me in
and how you forced me and held me down and tied me up.
(both laughing) - That's what she said.
Let's get back to talkin' about YouTube.
- Yeah, but it's changed my life 100%, I remember--
- Hey, you know what, it's also changed
a lot of people's lives, the fact that you're on the air
and the fact that, I was really proud of you
when you talked about your passion
and everything else, I think that's something that
people need to realize too, is that just because
you're a creator, just 'cause you're happy and
"Yo guys, what's up, what's goin' on?" that type of stuff,
doesn't mean you're not the only thing on (bleep).
- Yeah. - We're all people.
So it was great to see you talk about that on a video
because I think, even if that video doesn't do well,
there's some kid out there that's thinkin' like
"Man, I (bleep)in' feel like that, too."
- Yeah, a lot of people. - Again, you know,
it's a great platform for that.
- Yeah, but I know if it wasn't for you pushing me
as hard as you did I wouldn't have done this.
I literally wouldn't.
I remember literally crying online with you
because things changed 100% overnight
and if it wasn't for you pushing me as hard as you did
I probably would never do this.
- Put your money where your mouth is, man.
- Yeah. - Let's see the check.
- And I promised you, I did make a promise to you though,
I did make a (bleep)in' promise to you though,
that if I do this I'm gonna do this 100%.
- And 100%, and I'm glad you're doin' it.
- And I think I've kept my-- - I'm proud of you.
- Yeah, so anyway, let's get me to 100K. (laughs)
But that's about it, man, go subscribe to Chris Ramsay.
Go, Ian over there also has a--
- Go subscribe to Ian. - And I'll get one sub!
- So go follow Ian on Instagram. (laughs)
But like, comment, subscribe, if you like what I'm doing.
Please comment, tell me what you think about
what we're talkin' about because me and Chris talk a lot.
We talk a lot about what we're doing, what we're working on,
what's next, where we're going from here,
and do you have somebody like that in your life?
You should.
You know, tell me if have somebody and, I don't know,
just tell me what you think about this because this means
a lot to me, this changed my life a lot.
People like Chris and even Tony Chang
who is sleepin' over here. (shouts and laughter)
- [Ramsay] Get a shot, get a shot of Tony!
- Here it comes! - It's all dogs.
- It's all dogs, man. (all laughing)
- But yeah, I'm lucky to have some great people in my life.
I hope you have great people in your life.
I'm appreciative of every single one of you who
have subscribed to my channel and who comment and like.
Even if you don't like the video, I appreciate you.
But let's get out of here, let's go have some fun.
We're gonna break out and meet up with some other people
and drink, not drink, we're gonna talk about happy things.
(laughs) - We're gonna get drunk.
- We're gonna get drunk! (all laughing)
- Peace, guys! - Peace out, y'all.
(electronic music)