[ Music ]

>> Northern California's bay

area.

Here is the stage for a truly

remarkable natural occurrence.

Every year, a great migration is

made by one of the world's most

mysterious species.

To reach this utopian

destination, these unique

mammals will instinctively

embark on a nomadic journey from

all corners of the world.

This is the developer's

[inaudible], or as it is more

commonly known, the developer.

[ Music ]

Eleven and a half months of

hibernation has taken its toll,

and the sun is harsh as these

nocturnal cave-dwelling

creatures must greet daylight.

For most, this momentous

migration is their first; while

for a select few the pilgrimage

is a time-honored tradition.

Originating in the remote

garages of Silicon Valley,

developers evolved at an

unprecedented speed.

To understand how, we must

observe them here, in their

sacred temple.

And so, it begins.

As developers congregate at the

event, access to the herd can be

hard to come by.

For some, blending in is easier

said than done.

To distinguish themselves,

developers identify each other

through decorative tribal

symbols.

These extraordinary coolidges

[phonetic] are designed to

entice and attract.

[ Music ]

Here, a pack of rogue younglings

at play.

The safety of numbers allows

them to-- oh, wait a moment.

They have now entrapped an

indigenous silver-crested king

developer.

Although tempting, one may look

at but not touch the mane.

The feeding frenzy at the great

gathering.

Moving in like a pack of

famished piranhas, this frugal

breed will spare no morsel.

Those who can, pull rank on the

prime cuts.

The event culminates in what is

known as the keynote.

As the doors open, a behavior

[inaudible] can be found.

Developers running at full

speed, battling to secure a

coveted front-row seat.

Following the ceremony, the

latest beta software is

unleashed, it's nature at its

cruelest.

Only the strongest apps will

survive.

The many languages of the

developer are a mystery to

modern science.

Just look at these letters,

symbols, formulas, and mumbled

jargon.

Only these enlightened shamans

can decode their true meaning.

The creative bonds formed during

the great migration will enable

these geniuses to unlock our

future world.

The developer is no doubt a

species scientists will continue

to study for [inaudible].

[ Music ]

[ Applause and Cheering ]

>> Good morning!

Good morning.

[ Applause and Cheering ]

I hear the student developers.

Good morning and welcome to WWDC

2018.

It is great to be back in San

Jose with everyone.

We have developers here from all

over the world this morning,

from 77 countries.

That's more than ever before.

[ Applause ]

And I couldn't be happier to

announce that we now have over

20 million Apple developers

around the world.

[applause] That's more than ever

before.

We've got 6000 folks in the hall

this morning.

Welcome. And many millions more

watching online.

Now the way the developers get

to share their amazing work is

through the App Store.

Your creativity and hard work

have made the App Store the best

place to get the very best apps.

Next month, the App Store turns

ten.

[ Applause ]

And in these ten years, the App

Store has fundamentally changed

the way we all live.

It's enabled countless new

companies, created tens of

millions of jobs, spawned

entirely new industries, and it

has forever changed our lives.

The App Store is the world's

largest app marketplace

[applause], and we now welcome

over 500 million weekly

visitors.

This is mind-blowing.

It's the most incredible app

marketplace that the world has

ever seen.

We're also happy to announce

that this week we're going to

achieve another huge milestone.

The money that developers have

earned through the App Store

will top $100 billion.

[ Applause ]

This is just, this is beyond

remarkable.

The App Store is clearly the

best place for you to be

rewarded for your hard work and

creativity.

Now at Apple, we know that

developers are a powerful group

of creators, that they can

achieve and they can develop

anything that they can imagine

with their code.

We want more people to learn the

power of code, and it all starts

with Swift and Swift

Playgrounds.

We created Swift to make it

easy, to make it so easy to

learn to code that it was as

easy as our products are to use.

Swift is extremely popular.

In fact, it's the fastest

growing programming language out

there.

Now Apple developers are already

using it in huge numbers.

In fact, over 350,000 apps have

been written in Swift on the App

Store.

Now [applause] we believe that

coding is an essential skill and

believe it should be offered by

every school in the world.