Name: スタディ・イングリッシュ - シリーズ1 第3話「会社の成長 (Study English - Series 1, Episode 3: Company Growth)
Uploaded: 2021-01-14T04:40:28.000Z
Duration: 10 min 4 s
Description: VoiceTubeの動画で発音を聞きながら英語表現を覚えよう！学べる英語：

Hello. I'm Margot Politis. Welcome to Study English, IELTS preparation.

未来形

Today we're going to talk about businesses, and different ways to discuss economic information.

現在進行形

We're going to listen to an interview with the head of a large clothing company.

Then we're going to look at how he describes the success of his company.

Well, we've said before that we've had consistent growth over the last four to five years. We've

delivered EPS growth in excess of 20% over the last three years. You know, growing earnings

at 25, 30, 35% forever becomes impossible. I think we end up owning US GDP in about 2023

We've registered that 15 per cent is our plan and we think that's a good target.

We're very happy with our level of sales. We grew sales in the US in girls' wear at

50 per cent and we think that's a fantastic performance, so we'll stand by those numbers.

We've had solid momentum in that market for four or five years and we expect that momentum's

OK. So today we're going look at the language of description, particularly describing economic

In formal academic writing, it's important to use impersonal, objective language when

Notice that in the interview, Derek O'Neill often begins his sentences with We've, short

Using phrases like I've or we've is very common in spoken English.

delivered EPS growth in excess of 20% over the last three years.

We've delivered growth in excess of 20 per cent.

How would you turn these sentences into more formal descriptions?

Take the first sentence: we've had consistent growth.

Generally the first person forms of I and we are not used in more formal writing, or

We'd use an objective form: there is, there are,

So, "We've had consistent growth," becomes, "There has been consistent growth."

Look at this one: We've delivered growth of 20%.

That becomes: There has been growth of 20%.

We expect that momentum is going to continue.

How could you write that information in a formal way?

We've had solid momentum. There has been solid momentum.

We expect that momentum is going to continue. It is expected that momentum is going to continue.

So looking for the use of the first person is a good way to tell whether someone is discussing

You should remember that in an academic context, you always need to include evidence to support

You should try to always include data to explain and support what you're saying.

Data is information, especially facts and figures - numbers, percentages, and dates.

In formal language, you need to include data to support your arguments.

We've delivered EPS growth in excess of 20% over the last three years. You know, growing

earnings at 25, 30, 35 per cent forever becomes impossible. I think we end up owning US GDP

We've registered that 15% is our plan and we think that's a good target.

He mentions a variety of facts and numbers, but he also describes how the data has changed

To describe data, there is a variety of word choices.

You can use both adjectives and adverbs - words that describe.

Of course, adjectives describe things, and adverbs describe actions.

So you'll need both nouns and verbs for your descriptions.

For example, you might use nouns like the rise, the increase, or the growth.

Well, we've said before that we've had consistent growth over the last four to five years.

He uses an adjective, consistent, with a noun, growth.

To describe numbers going up, we can use nouns like the rise, the increase, or the growth.

And to describe numbers going down, we can use the drop, the decrease.

Then we've got adjectives to describe those nouns - like rapid, slow,

And we can put these together: a sudden rise, a slight decrease,

But, there's another way of describing these changes.

Many nouns like the rise, the increase, the growth can be used as verbs:

And many adjectives can become adverbs - rapidly

By using these new words, we can describe data by using verbs and adverbs.

We can say to rise suddenly, to decrease slightly, to drop suddenly, to grow consistently.

So look how these phrases change: a sudden rise, becomes to rise suddenly

And look at how sentences can be changed to fit these different phrases:

It has grown consistently There has been consistent growth.

It's important to always use a variety in your written work. Sometimes use verbs and

adverbs to describe data, and sometimes use adjectives and nouns. It will make your English

OK, listen to the clip again, and then we'll try to put together all the things we've looked

at today. Listen for personal descriptions, simple verbs, and descriptions of data.