of a Spanish soccer broadcast, (audience cheering)

you've probably heard this yell.

(yelling in foreign language)

(audience cheering) (audience applauding)

The reflexive, pulse-pounding howl

that either lifts your spirits,

(audience cheering) or drags it down.

- [Andres] It brings out a lot of emotion,

because it's the most important,

and perhaps decisive, play of the game.

- [Narrator] The goal call

is an undeniable staple of soccer,

and no one knows this more

than Telemundo play-by-play announcer, Andrés Cantor.

(inhaling loudly)

(yelling)

This is the story of the voice

that took the U.S. by storm.

Decades before Cantor even got close to a mic,

he was living in Argentina

looking for a big break on the pitch.

- I actually wanted to play soccer professionally.

I tried out in the minor leagues, then, I came to the U.S.

Played high school, played college,

and the joke is that here in the U.S.,

the professional league wasn't around,

so I didn't have anywhere to go,

and I decided to the next best thing,

which is broadcasting.

- [Narrator] Fast-forward a few years later.

- [Andres] I got the call from Univision,

they asked me to do play-by-play.

- [Narrator] Cantor's lively commentary was infectious.

- [Andres] I'm really, really passionate about soccer,

and I think that transcends into my broadcast,

and they hired me within 48 hours.

♪ Soccer, yeah ♪

- [Narrator] As Cantor did more and more broadcasts,

soccer was becoming mainstream in the U.S.

Hitting a fever pitch in 1994,

when it hosted the World Cup.

(whistle blowing)

- I had the opportunity of calling all matches

of that World Cup, and that created a lot of pressure

on myself. (whistle blowing)

- [Narrator] But Cantor never buckled under the pressure,

and started attracting new fans.

(announcer yelling in foreign language)

- [Andres] And I remember

that after the first couple of games,

my work started getting attention.

- [Narrator] The way he called the games

was unlike anything many English-speaking Americans

had heard before, especially when someone scored.

- Goal!

(whistle blowing)

Well, basically, in Latin America

we always have called the goal call the same way.

Here in the U.S., I just was very lucky to be in a position

where I helped popularized a little bit the game

through my broadcast.

- [Narrator] Though Cantor didn't invent

the goal battle cry he certainly perfected it,

and soccer fans, old and new alike, couldn't get enough.

- Please welcome Univision's Andrés Cantor.

Andrés! (dramatic music)

(audience applauding and cheering)

- I was very fortunate, after 1994,

that my career received so much attention.

No!

I started doing many endorsements for different companies

and had cameo appearances in television shows.

I have no control!

This job has taken its toll!

(upbeat music)

- [Narrator] But despite these opportunities,

Cantor hasn't lost sight of why he's still doing this

30 years later.

- I mean, soccer has been my life since

I can remember, really.

I really feel very passionate about the game,

and I bring on that passion from

the minute the whistle blows to the end of the game.