on a deeper level, based on all of your data

and driving strategic decisions in real-time,

is the essence of making Big Data work for you.

From start-ups to Fortune 500 companies

and worldwide public institutions,

Amazon Web Services customers

are running Big Data solutions in the cloud

to gain actionable insights from their business data.

Such as creating personalized medicine

based on patient genetic information,

delivering customized content to millions of users concurrently,

or analyzing billions of financial transactions daily.

AWS provides a self-service model,

where you can have on demand availability

of compute, networking and storage capacity

at the speed of a few mouse clicks.

You have the flexibility to use AWS Big Data Solutions,

where much of the heavy lifting

of provisioning, availability,

durability, recovery

and backup services are done for you.

Or you can develop your own Big Data platform

on Amazon Elastic Compute cloud to meet your specific needs.

The choice is yours.

You can ingest data at any velocity

from any number of sources

allowing you to process and analyze your data

in near real-time.

Store any type of data

from unstructured data, like documents and videos,

to structured data, such as financial transactions

and key performance indicators.

Analyze data at massive scale

with up to thousands of servers working in parallel,

with softwares such as Hadoop, MapReduce,

Hive, Pig, Spark,

or many of the emerging Big Data solutions.

You can even create a data warehouse

that you can resize dynamically without downtime

from a few terabytes to multiple petabytes

as your needs change.

Visualize and interpret your data

with business intelligence and reporting tools

that you're already familiar with

or explore new solutions in the Big Data category

on the AWS Marketplace.

Success with Big Data

comes from being able to iterate on your analysis,

allowing you to focus on your business needs

while not being held back by the cost and complexity

of managing the IT infrastructure,

to collect, store, process and visualize your data.

Whatever your needs are

AWS offers a comprehensive set of services

for running big data workloads in the cloud.

Analyze Big Data faster with Amazon Web Services,

getting to your next 'aha' moment sooner.

Visit aws.amazon.com/big-data today

to learn more about how AWS can help you work productively

with data at any scale.