Name: TED】Aris Venetikidis: Making sense of maps (アリス・ヴェネチキディス: Making sense of maps) (【TED】Aris Venetikidis: Making sense of maps (Aris Venetikidis: Making sense of maps))
Uploaded: 2021-01-14T07:27:48.000Z
Duration: 16 min 37 s

Translator: Joseph Geni Reviewer: Morton Bast

翻訳: Yuko Masubuchi 校正: Masaki Yanagishita

グラフィックデザイナーの仕事は 情報処理です

納得できるようにするのが 私の仕事です

often of things that don't make much sense themselves.

父は私が どういう仕事をしているのか

So my father might not understand what it is that I do for a living.

His part of my ancestry has been farmers.

父は農家の家系に生まれました

He's part of this ethnic minority called the Pontic Greeks.

ポントス人という少数民族の出身で

They lived in Asia Minor and fled to Greece after a genocide

この民族は100年程前に 大虐殺から逃れて

小アジアからギリシャに 移り住みました

And ever since that, migration has somewhat been a theme in my family.

My father moved to Germany, studied there and married,

and as a result, I now have this half-German brain,

父はドイツに渡り 勉強して結婚しました

with all the analytical thinking and that slightly dorky demeanor

ドイツ的な分析的思考をします

And of course it meant that I was a foreigner in both countries,

私がちょっとのろまなのは そのせいでしょう

and that of course made it pretty easy for me to migrate as well,

どちらの国でも 私は外国人でしたが

But of course, most journeys that we undertake from day to day

その日その日を 一つの都市で過ごします

getting from A to B may seem pretty obvious, right?

AからB地点へどう行くかなんて 一目瞭然ですよね？

So I washed up on a Dublin ferry port about 12 years ago,

自分がどこに行くかなんて 分からないでしょう？

and I'm sure you've all had this experience before, yeah?

これからお話しする経験は 誰にでもあると思います

and your brain is trying to make sense of this new place.

初めての土地を 理解しようとしますね？

you start to build this cognitive map of your environment.

It's essentially this virtual map that only exists in your brain.

周辺地域の 認知地図を作り始めます

頭の中にだけ存在する ”仮想地図”です

even though we all use slightly different tools.

Us humans, of course, we don't move around marking our territory by scent, like dogs.

それぞれの方法で 記憶の地図を作ります

We don't run around emitting ultrasonic squeaks, like bats.

犬のように マーキングしませんし

although a night in the Temple Bar district can get pretty wild.

コウモリのように 超音波で鳴くこともありません

No, we do two important things to make a place our own.

夜のテンプルバー地区では 雄叫びが聞こえますけどね（笑）

場所を理解するのに 重要なことは２つ

１つは道にそって移動すること

and this main street becomes a linear strip map in our minds.

メインストリートがあると 記憶の地図では

But our mind keeps it pretty simple, yeah?

Every street is generally perceived as a straight line,

でも地図は簡単にしておきたいと 思いますよね？

and we kind of ignore the little twists and turns that the streets make.

それぞれの道を まっすぐだと考えて

When we do, however, make a turn into a side street,

多少道が曲がっていても 気にしません

our mind tends to adjust that turn to a 90-degree angle.

This of course makes for some funny moments

直角に曲がったと思い込みます

that follows some sort of circular city logic, yeah?

古代都市のような 同心円状の都市に行くと

Maybe you've had that experience as well.

おかしなことになりますよね？

Let's say you're on some spot on a side street

恐らく体験したことがあるでしょう？

that projects from a main cathedral square,

and you want to get to another point on a side street just like that.

大聖堂に続く道の ある地点から

The cognitive map in your mind may tell you,

"Aris, go back to the main cathedral square,

take a 90-degree turn and walk down that other side street."

大聖堂広場にもどって直角に曲がれ

But somehow you feel adventurous that day, and you suddenly discover

そして他の通りに入るんだ」と言います

that the two spots were actually only a single building apart.

しかしなぜかその日は冒険したい気分になります

そしてたった１つしかないはずの建物を

but I always feel like I find this wormhole

２つの地点で見つけてしまいます

次元間の入口に 遭遇した気分になります(笑)

and our mind straightens streets and perceives turns as 90-degree angles.

まっすぐに進んで 直角に角を曲がる

The second thing that we do to make a place our own

is we attach meaning and emotions to the things

If you go to the Irish countryside and you ask an old lady for directions,

自分の経験と関連付ける ということです

brace yourself for some elaborate Irish storytelling

田舎に行って 老婦人に道を尋ねると

いくつかの目印の建物 それぞれにまつわる

She'll tell you the pub where her sister used to work,

and "... go past that church where I got married," that kind of thing.

"" 妹が昔働いていたパブ”とか

So we fill our cognitive maps with these markers of meaning.

”私が結婚式を挙げた教会""の前を通る と言って教えてくれます

What's more, we abstract repeat patterns and recognize them.

人は認知地図に 意味でマークをしていきます

We recognize them by the experiences and we abstract them into symbols.

And of course, we're all capable of understanding these symbols.

パターンを繰り返し 認識します

What's more, we're all capable of understanding the cognitive maps,

and you are all capable of creating these cognitive maps yourselves.

人は このシンボルを 理解する能力に

So next time, when you want to tell your friend how to get to your place,

you grab a beermat, grab a napkin, and you just observe yourself

create this awesome piece of communication design.

自宅までの道順を友人に教える時

You might add little symbols along the way.

コースターかナプキンをとって

And when you look at what you've just drawn,

あなたは コミュニケーションデザインの

you realize it does not resemble a street map.

If you were to put an actual street map on top of what you've just drawn,

you'd realize your streets and the distances -- they'd be way off.

それにいくつかの目印を 書き加えます

No, what you've just drawn is more like a diagram or a schematic.

It's a visual construct of lines, dots, letters,

市街地図とは全く違うことに 気付くでしょう

二つを比べると あなたが描いたものは

that the big information-design icon of the last century --

地理的にかなり 違いがありますよね

the pinnacle of showing everybody how to get from A to B,

was not designed by a cartographer or a city planner;

it was designed by an engineering draftsman.

線と点と文字の視覚的構図です

TED】Aris Venetikidis: Making sense of maps (アリス・ヴェネチキディス: Making sense of maps) (【TED】Aris Venetikidis: Making sense of maps (Aris Venetikidis: Making sense of maps))

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TED】Aris Venetikidis: Making sense of maps (アリス・ヴェネチキディス: Making sense of maps) (【TED】Aris Venetikidis: Making sense of maps (Aris Venetikidis: Making sense of maps))

crucial

cognitive

perceive

essentially