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  • The fundamentals of design are the basis of every visual medium, from fine artto modern

  • web designeven small details, like the fonts that make up most compositions.

  • What do these examples have in common?

  • Some very basic elements, including line, shape, form, texture, and balance.

  • They might not seem like much on their own, but togetherthey're part of almost everything

  • we see and create.

  • The fundamentals can be intimidating, especially if you don't consider yourself an artist.

  • However, there's a lot they can teach you about working with different assets and creating

  • simple visuals from scratch.

  • Let's start at the beginning with one of the most basic elements of allthe line.

  • A line is a shape that connects two or more points.

  • It can be fat or thinwavy or jagged.

  • Every possibility gives the line a slightly different feel.

  • Lines appear frequently in design; for example, in drawings and illustrationsand graphic

  • elements, like textures and patterns.

  • They're also common in text compositions, where they can add emphasisdivide or organize

  • contentor even guide the viewer's eye.

  • When working with lines, pay attention to things like weight, color, texture, and style.

  • These subtle qualities can have a big impact on the way your design is perceived.

  • Look for places where lines are hiding in plain sight; for example, in text.

  • Even here, experimenting with different line qualities can give you very different results.

  • A shape is any 2-dimensional area with a recognizable boundary.

  • This includes circles, squares, triangles, and so on.

  • Shapes fall into two distinct categories: geometric (or regular) and organic (where

  • the shapes are more freeform).

  • Shapes are a vital part of communicating ideas visually.

  • They give images heft and make them recognizable.

  • We understand street signs, symbols, and even abstract art largely because of shapes.

  • Shapes have a surprising number of uses in everyday design.

  • They can help you organize or separate contentcreate simple illustrationsor just add

  • interest to your work.

  • Shapes are important because they're the foundation of so many things.

  • Learn to look for them in other designs, and soon, you'll start seeing them everywhere.

  • When a shape becomes 3D, we call it a form.

  • Forms can be 3-dimensional and exist in the real worldor they can be implied, using

  • techniques like light, shadow, and perspective to create the illusion of depth.

  • In 2-dimensional design, form makes realism possible.

  • Without it, a bouncing rubber ball is just a circle.

  • A 3D building is just a series of rectangles.

  • Even flat designs use subtle techniques to hint at form and depth.

  • In everyday compositions, the purpose of form is the same, but on a smaller scale.

  • For example, a simple shadow can create the illusion of layersor give an object a

  • sense of place.

  • Basic forms can bring a touch of realism to your work—a powerful tool when used in moderation.

  • Texture is the physical quality of a surface.

  • Like form, it can be 3-dimensionalsomething you can see and touchor it can be implied,

  • suggesting that it would have texture if it existed in real life.

  • In design, texture adds depth and tactility to otherwise flat images.

  • Objects can appear smooth, rough, hard, or soft, depending on the elements at play.

  • For beginners, textures make great background images and can add a lot of interest to your

  • work.

  • Look closely, and you may find texture in unexpected places, like distressed fonts

  • and smooth, glossy icons.

  • Just be careful not to go overboardtoo much texture in a single design can quickly

  • become overwhelming.

  • Balance is the equal distribution of visual weight (in other words, how much any one thing

  • attracts the viewer's eye).

  • Balance can be affected by many things, including color, size, number, and negative space.

  • Mastering balance can be tricky for beginners, because it does take some intuition.

  • Luckily, the design world is full of examples that you can help you understand its different

  • iterations.

  • Symmetrical designs are the same or similar on both sides of an axis.

  • They feel balanced because each side is effectively the same (if not identical).

  • Asymmetrical designs are different, but the weight is still evenly distributed.

  • The composition is balanced because it calls attention to the right things.

  • Many people use a strategy called the rule of thirds.

  • This imagines your work area divided into a 3x3 grid.

  • The focal point of the image is placed on or near one of these lines, creating visual

  • balance with the rest of the space.

  • We find this type of composition appealing because, according to studies, the human eye

  • naturally follows this path when scanning a design.

  • The fundamentals of design are all about the bigger picturein other words, learning

  • to appreciate the many small details that make up every composition.

  • This insight can be applied to almost any type of project, whether you're creating your

  • own graphicsor just looking for simple ways to enhance your work.

  • Thanks for joining us for the fundamentals of design.

  • Check out the rest of our design topics, including color, typography, and more.

The fundamentals of design are the basis of every visual medium, from fine artto modern


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B1 中級

グラフィックデザインの基礎。基礎編 (Beginning Graphic Design: Fundamentals)

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    田語謙 に公開 2021 年 01 月 14 日