Name: インターネットが広告を変える方法 (How the Internet Is Changing Advertising)
Uploaded: 2021-01-14T04:36:22.000Z
Duration: 4 min 36 s
Description: VoiceTubeの動画で発音を聞きながら英語表現を覚えよう！学べる英語：

to 不定詞

Since the dawn of humanity we have used tools to communicate.

比較級形容詞

Over time these tools have become more complex, like in 2700 B.C. when the Egyptians started using pictures to represent sounds.

過去形

This later came to be known as the alphabet.

Every time a new discovery is made, it changes the way that we live.

But there's always some people who struggle to adapt, like when radios...

"Look here is the new Band-Aid plastic strip with new super..."

"Look here is the new Band-Aid plastic strip with new super stick."

At first, we didn't realize TV's potential.

TV is a new kind of communication, one driven by images.

And the use of images changed everything.

Then along came this thing called the Internet.

At first, it was just email and banner ads, but then it evolved into something much bigger.

We used to come home to watch TV, but now we watch TV on the internet.

And not just that, we search on the internet.

We share our lives and our experiences on the internet with the world.

We're not on the internet as passive observers.

We're on the internet to have a shared experience.

So why do we keep using outdated tools designed for TV to reach an interactive audience on the internet?

If history has taught us anything, it's new technology demands a new way to communicate.

Well let's say you have a brilliant idea.

And instead of creating an image based video designed for TV, you create a video designed for this new technology.

A video that creates a shared experience.

You see, you can put your video online and a few people will find it.

But let's say your video helps someone discover something important.

Let's say your video helps someone see something differently.

Why is this significant? Well, let's take a look.

When something like a video helps us think differently, we change.

Sometimes in small ways like deciding to use a new web application.

Sometimes in big ways like discovering a new cause that gives us purpose in our lives.

But every time this switch happens, we feel compelled to pass this experience on to others.

And the internet is designed to share experiences.

And as it gets shared, it helps other people create epiphanies who in turn share it,

We've learned that this new way to communicate taps into these shared epiphanies.

There is an emerging style of video made to be viral that helps you discover new things.

That creates an experience and a paradigm shift together.

People seek out, remember, share new epiphanies.

So why not create a video that has an epiphany that can be shared, or what we call an epipheo.

So you can keep trying to use yesterday's methods or you can use a tool built for the internet.

A tool designed to be discovered and shared.

What's the untold epiphany that inspires your project?

Because epipheos, just like the one you're watching right now,

brings your message to life each time it unlocks a new mind.