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  • it's easy to get overwhelmed we start talking with digital marketing with so

  • many different tools tactics and strategies and new social media channels

  • coming on almost every week it's hard to know where to even start and that's when

  • today is over so we're gonna cover three fundamental digital marketing basics you so

  • can build profitable and high converting digital marketing campaigns

  • Hello and welcome, my name is Adam Erhart and you're watching the modern marketing show we take

  • different marketing tactics tools tips and strategies and break them down into

  • bite size actual clips that you can use to immediately take your business to the

  • next level digital marketing is often made to sound overly confusing but it

  • doesn't need to be the simple truth is that digital marketing is just

  • wait for it

  • marketing but done digitally deep I know but while there are a lot of similarities

  • between traditional and digital marketing there are also some key

  • differences that can mean the difference between winning campaign that makes you

  • money and a losing campaign gets you nowhere

  • Step one isn't all that different between traditional and digital marketing before

  • you do anything you first need to identify and clearly define your target

  • market and who it is that you're trying to reach this is crucial because your

  • target market will dictate how you advertise where you advertise and what

  • you advertised as an example you're gonna want to use a very different

  • message to market to a 63 year old grandmother who likes gardening and

  • lives in Oregon and you are to a 22 year old male is a recent college grad likes

  • CrossFit and lives in Florida wil to these markets are likely to respond to

  • completely different images messages and they likely hang out in different places

  • online clearly defining them first allows you to target them better he sees

  • you time and money by not marketing to people who are unlikely to care about

  • what you're offering when you buy defied your target market and find who they are

  • what they like and where they hang out on line it's time to move to step 2

  • which is to create content that looks native to the platform it's on YouTube

  • content is really just fancy talk for saying content that looks like it

  • belongs there this means taking a look at how others are using whatever

  • platform you want to be using and then leverage and create content that feels

  • like it fits their now there's an important note here whatever content you

  • create whether it's an advertisement and article opposed or an image you want to

  • walk a fine line between sitting in and standing out this way to describe this

  • is that you want your content to stand out but for the right reasons not

  • because it looks like it doesn't belong there a few examples of media content

  • that fits in with standing out would be taking great unique product or brand

  • pictures for Instagram

  • writing compelling and thought-provoking articles on LinkedIn keeping your

  • Facebook as friendly social and human in keeping your tweets on Twitter short and

  • engaging and at all times be sure to deliver a clear and consistent brand

  • message to your results get compounded over time one of my favorite things

  • about digital marketing is the ability to track how your campaign is performing

  • unlike with traditional marketing we're not really sure how many people saw your

  • message or if they did anything about it with digital marketing you can measure

  • everything in fact there's almost too much information so I can be easy to get

  • overloaded and overwhelmed which is why almost always suggest simplifying it as

  • much as possible which usually allows us to narrow it down to one key metric to

  • watch a measure so if your goal is to get people to see your message the

  • measurement recalled impressions which is how many times you had shown and if

  • your goal is to get more clicks to your website landing page or shopping cart

  • and watching measure and measure called Qwikster website and if your main goal

  • is to have people take a certain action online then watch whatever metric best

  • the lines with that whether it's conversions calls clicks or key

  • pageviews the best way to start is to just pick one and then measure how

  • things are performing you can find ways to tweak an improvement over time so

  • thanks so much for watching if you enjoyed this episode be sure to

  • subscribe to the channel give it a thumbs up if you have any questions

  • comments or suggestions for future video be sure to leave them in the comment

  • section below

  • if you'd like more content like this then head over to Adam her talk on and

  • sign up for the modern marketing newsletter because this is where I share

  • my best tips tricks and strategies that I don't care anywhere else take care for

  • now I'll catch you next time on the modern marketing show

it's easy to get overwhelmed we start talking with digital marketing with so

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デジタルマーケティングの基礎 - ビジネスを成長させるための基本的なマーケティング手法第7回 (Digital Marketing Basics - Basic marketing techniques to grow your business. Ep. 7)

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    Ntiana に公開 2021 年 01 月 14 日
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