Name: Business Insider - 英語で最も説得力のある4つの単語 (Business Insider - The 4 Most Persuasive Words In The English Language)
Uploaded: 2021-01-14T06:59:33.000Z
Duration: 2 min 15 s
Description: VoiceTubeの動画で発音を聞きながら英語表現を覚えよう！学べる英語：

Lucky for us research has unlocked four words you can always lean on to influence people.

Studies show using the word YOU gets people excited.

We trust and engage more with people when we hear our names out loud or read them in a note.

It's no surprise the word "free" is next on our list.

In his book "Predictably Irrational," Dan Ariely conducted a little study.

First, he offered people a choice between a Lindor Truffle for 15 cents

he offered them the same Truffle for 14 cents

The moral? People love free stuff so much,

they'll make different choices even if the value stays basically the same.

It's a powerful word, and you don't even have to have a reason.

Check out this study from "Influence" by Robert Calidini,

all about cutting in line at the copy machine.

In the first test, people tried to cut in line saying merely,

"Excuse me, I have 5 pages, may I use the Xerox machine?"

"I have 5 pages, may I use the Xerox machine because I'm in a rush?"

Studies have proven people love instant gratification.

So next time you are lazer-focused on that one thing you can't resist,

consider mixing in some of these successful selections from our dictionary

or something you're both experiencing in that moment.

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Business Insider - 英語で最も説得力のある4つの単語 (Business Insider - The 4 Most Persuasive Words In The English Language)

stuff

engage

basically

experience