When Rolling Stone writer and author Neil Strauss met him, he described him as

the perfect specimen who has a natural ability to remain dominant

in any social situation without seeming to exert any effort.

And as amazing as that sounds, that kind of superhuman charisma does have a dangerous downside

and it's both of those things that we're going to explore in this video —

the specific behaviors that make Tom Cruise such a dominant social force

and the potential cost of being so charismatic.

Let's begin with the charismatic habits.

First off, Tom Cruise commands the physical space around him.

He spreads out over podiums, and kicks his feet up on couches

and he's got no problem touching objects

that most people feel belong to someone else.

...coming back from the airplane and it was also cold in the airplane.

So it's freezing up there when I was doing it and I'm wearing a suit

like, you know, Cary Grant, North by Northwest.

So you're not wearing... like, not wearing your North Face Jacket.

No, I'm not wearing my North Face Jacket and everything and I said, "Man, it's cold."

Tom is also very comfortable touching the people around him.

How are you?

Good. How are you?

Good to see you.

Good to see you.

You look real good.

So do you.

I got a little crush on you.

You don't mind it, do you?

No.

It was worth the trip.

Thank you.

This was worth the trip. Ah, my god.

This kind of touching can be called physical expansion and it's a subtle way of claiming territory.

When we touch something, we sub-communicate, "I have implicit permission to do this."

It's why you might feel uncomfortable when entering someone else's house for the first time

or even on a first date — you're not yet sure if touching is appropriate.

Tom Cruise, though, quickly sorts that out by touching the people and the objects around him

though it's important to note that he does it in a non-aggressive way.

He's not taking your desk or manhandling you —

he's simply resting his hand on the desk or giving you a hug.

And he does it with a huge genuine smile on his face

which is more likely to be perceived as a friendly kind of dominance.

In fact, he smiles hugely all the time.

You played hockey, right?

Right. I used to live in Canada for a little bit so I played Ice hockey. You got canadians here?

Yeah. Yeah, they've got it.

Tom has all the hallmarks of a genuine smile and this is key

because if he simply showed his teeth while touching as often as he does,

it would feel very aggressive.

Now, I've reviewed this in other videos but in terms of those signs of a genuine smile,

there are three key points — first, he has that wide grin that goes back instead of up;

second, a relaxed lower jaw that creates space between his teeth;

and third, tension that creates a narrowing of the eyes.

All three of these line up to make us feel that genuine smile which becomes infectious.

I'm going to link to the other video that discusses this at length if you're interested.

But if you combine all of this with the physical expansion,

you get someone who is taking command of a room

but in a way that doesn't create resistance — it's a very powerful combo.

But it's not just the smile that makes Tom come across as so likable.

When he's speaking to someone, he's very likely to refer to them by name, repeatedly. Just watch.

Matt...

I'm living my life. I'm just living my life, Matt.

I have never worried, Matt, about what other people think.

In life, when... it just happens, Matt.

Isn't that enough?

Matt, you have to understand this.

I previously mentioned repeating someone's name as a good tool to remember that name

but saying someone's name in conversation also personalizes what you're saying to them.

It grabs their attention because when we hear our own name, we immediately perk up.

You can use this when telling longer stories to keep people hooked the whole time

and also to let them know that you've taken the time to remember their name

in the first place which is not all that common nowadays.

But it's not just those names that keep people hooked on what Tom is saying.

He has a very particular way of engaging people with his eye contact.

Watch how he pauses what he says but does not pause the eye contact.

...so it is and he does seem like a different guy.

Yeah but it's still... they'll still write.

But you got to understand, all that stuff would... they'd still write it —

they'd still talk about it.

...not even your own faith. I find that appalling when people who don't know what they're talking about... say things like that.

These little pauses are times when most people would normally check out from listening to what you're saying.

After all, you stop speaking and basically let them go. But Tom Cruise doesn't let go.

He keeps you paying rapt attention with the intensity of his gaze

and because you're paying rapt attention to, essentially, silence,

you get more drawn into what he says next.

He'll also lean in when he's speaking which creates the same effect of demanding your attention non-verbally.

...these are films that I... I tease him because I say, you know, "I know your movies better than you."

...you know, you're a father, I'm a father, I always wanted to be a father.

...you know, when you first held your child's, you're like, "Wow."

...and psychiatric abuses of electric-shocking people...

okay? ...against their will, of drugging children with them not knowing the effects of these drugs...

Do you know what Adderall is? Do you know Ritalin?

This highlights a key charisma point that permeates everything Tom Cruise does — strong sub-communication.

Now, sub-communication is basically what the nonverbal cues and any interaction are saying

and oftentimes the sub-communication is weak and will betray a person's true feelings

the same way a nervous speaker undercuts their message with a quivering voice —

essentially, they're saying, "I don't feel comfortable."

But in Tom's case every single sub-communication is saying, "This is important for you to hear."

This allows him to slow down a speaking cadence and really get people drawn into what he's saying.

Another important sub-communication has to do with voice tonality.

Tom has a very decisive tone when he speaks.

Listen to the downward inflection as he speaks about his feelings in this next clip.

I think it's... I feel... you know how I feel? I feel privileged —

that's how I feel. I feel I live a privileged life.

Note that he doesn't say, "I live a privileged life,"

which has a more humble and less commanding connotation.

Now, there are certainly times where you're going to want to use that upward inflection —

for instance, questions — but I'll leave all of that discussion for another video because they can get kind of complex.

Suffice to say, Tom Cruise's heavy use of that downward inflection at the end of his sentences

makes him sound committed to the things that he says.

And again, his sub-communication is, "I stand behind what I am saying 100% regardless of what you may think."

His word choice reflects that same idea.

In fact, "absolutely" appears to be one of his favorite words.

Is there a belief in God or a higher power?

Yeah, absolutely.

Would you say that this is the script that changed the trajectory of your life?

Oh, absolutely. Abolutely, without a doubt.

Add all of this up and you have one of the most congruent charismatic personalities that I've ever covered on this channel.

Tom Cruise appears to have no self-doubt — he is convinced that he is right.

And that is his power but also the dangerous side

because when you're convinced that you're right, you forfeit the ability to change your views.

Sure, it helps you with ignoring the haters and the naysayers but it also makes you ignore valuable negative feedback.

And I struggled with how to present this because as someone who loves philosophy,

one of the tenets is always being open to revising and changing your beliefs.

But when it comes to charisma, being convinced of your beliefs is what creates power.

In fact, rather than gather factual evidence, many people just make up their mind

about an issue by judging which side has the most conviction

and Tom Cruise certainly has conviction. Just listen.

I think it's, uh... I think it's appalling.

I think it's appalling that they're still burning synagogues in France.

I think it's appalling how certain Muslims are being treated.

I think it's absolutely appalling when we talk about freedom of speech and human rights.

I think it's appalling that they electric-shock people.

I think it's appalling that they drug children.

So what do you do?

On the one hand, you want to be open to revising your beliefs so you need to have some doubt.

On the other hand, steadfast conviction is a huge piece of being charismatic and a persuasive individual.

Now I'll be honest, I don't have a short answer for resolving this contradiction.

For the purposes of this video though, two things are clear.

First, Tom Cruise's conviction and charisma have been massive contributors to his success.

And second, they were also a massive contributor to his public implosion a few years ago

as he seemingly lost the ability to consider how he was appearing from other people's perspective.

...being a scientologist, when you drive past an accident, it's not like anyone else.

As your drive past, you know you have to do something about it

because you know you're the only one that can really help.

Have you ever felt this way before?

(audience cheers)

...once told Seventeen magazine. Yes! (Oprah laughs)

(audience cheers)

Here's the problem — you don't know the history of psychiatry. I do.

That said, in his recent interviews, Tom seems to have mellowed quite a bit

while retaining a different kind of charisma

and if you want, I can make another video about that

and dive further into the problem of philosophical self-doubt versus charismatic conviction.

For now, though play with those sub-communications.

See how adjusting your body language, your eye contact, and your tonality

affects the responses from the people around you.

It can be alarming to see just how much of communication is occurring under the surface.

Also, I've got some very cool stuff to mention before closing this out.

First is that with the release of Game of Thrones season 7 which I cannot wait,

I'm going to be doing more character breakdowns so let me know in the comments

if there's a character that you would like to see covered.

Second is that after being inspired by Gary Vaynerchuk's account,

I am going to be posting some behind the scenes content to Instagram

so if you're interested in that, go ahead and follow me on my personal account

or on the Charisma on Command account and I'll have links to both of those on the screen and in the description.